​New and Improved
AI-Driven
SEO Strategy Course
TBC
9 am - 12 pm (GMT+8) . Online
Boost your SEO performance in the era of AI! Join this hands-on course to acquire the latest best practices, tools and tips to sharpen your SEO skills.
Course Overview
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SEO in the Era of AI
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SEO Tech Stack and Reporting
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AI-First SEO Strategy
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On-Page SEO and Index Optimisation
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Link Building Tactics
Learning Outcomes
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Understand the impact of AI on Search Engine Optimisation
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Understand the impact of AI Search engines
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Learn how to leverage AI tools to streamline your SEO efforts
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Develop a complete AI-friendly SEO Strategy
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Develop a complete SEO Performance Report
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Walkthrough On-Page SEO examples and best practices
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Walkthrough Link Building examples and best practices
Online Format
6 hours instructor-led
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Divided into 2 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Benefits of Attending
SEO Best Practices &
Pitfalls to Avoid
Actionable Strategies you can Apply Instantly
Practical Advice on Your SEO Challenges & Questions
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Learning Format
Live Demonstration of SEO Tools
​Hands-on Practice Exercises using real-world scenarios​
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your SEO challenges
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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13 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: SEO in the Era of AI
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Latest Google Search Updates
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Impact of Generative AI Results on search results
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Impact of AI Search engines on organic search traffic
Session 2: SEO Tech Stack & Reporting
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Recommended SEO Tech Stack
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Google Search Console Walkthrough
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Set up SEO Reporting
Session 3: AI-First SEO Strategy
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AI-Assisted Keyword Research Walkthrough
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Semantic SEO Content Strategy and Sitemap Planning
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AI-Assisted Competitive Analysis
Session 4: On-Page SEO & Index Optimisation
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Page Layout Best Practices
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AI-Assisted On-Page SEO Tactics
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Page Speed Optimisation
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Optimise under-performing pages
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Optimise Indexation
Participant Testimonials
Vast knowledge on SEO from the trainer and able to answer all the questions."
Interesting knowledge gained about SEO :)"
Gained new knowledge. Knowledgeable trainer."
I like that it is broken down in a way that is easy to understand for a first timer like myself and the hands-on activity was great! Really enjoyed the session!"
I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."
Strategies are useful and various tools introduced."
I love it."
I liked the technical aspects of the topic and the exercises which made the application more realistic."
The trainer was able to answer the questions really thoroughly. Also the breakout session gives us more understanding on the subject he has thought us."
I like that the trainer went into various tools to show and tell."
Sharing links to useful tools"
Who Should Attend
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Digital Marketers
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Marketing Managers
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Web Managers
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Content Marketers
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E-Commerce Managers
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Content Marketers
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Digital Strategists
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Brand Managers
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SEO Specialists
Course Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your SEO challenges
Day of the Course
Join the Zoom meeting
Frequently Asked Questions
Will I be able to put the learning into practice at work?
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Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​
Will the course cover SEO tools?
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The course will introduce both free and paid SEO tools. However, the focus will be on teaching you the fundamentals of SEO that you can apply regardless of the tools you use.
Will the course cover the latest trends and updates in SEO?
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We continuously update our course content with the latest developments to provide relevant and current SEO best practices.
I am new to Search Engine Optimisation (SEO). Is this course suitable for me?
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Yes! This SEO Strategy Course will provide step-by-step training on SEO best practices.
Does this crash course offer any certification?
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Participants will receive an e-Certificate of Completion after completing the AI-Driven SEO Strategy Course.