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Course Overview

  • SEO Fundamentals – How To Get Started With SEO

  • SEO Tech Stack

  • Keyword Research Framework

  • On-Page SEO

  • Technical SEO Analysis and Optimisation

  • Get Started With SEO-Friendly Content

  • Link Building Strategy

  • SEO Management and Reporting

SEO Strategy Course - The Experience Effect

Search Engine Optimisation (SEO) Strategy Course

TBC

9 am - 12 pm (GMT+8)

Boost your SEO performance! Join this hands-on course to acquire the latest best practices, tools and tips to sharpen your SEO skills.

Learning Outcomes

  • Learn how search engines work

  • Understand the building blocks of successful SEO

  • Learn how to choose the right SEO tech stack

  • Learn how to conduct effective keyword research

  • Learn how to apply on-page SEO

  • Learn when and where to use AI to assist your on-page SEO efforts

  • Learn how to develop content that ranks

  • Learn how to use AI to develop SEO-friendly Content

  • Learn how to develop a link-building plan

  • Learn how to measure and report on your SEO efforts

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

SEO Best Practices &

Pitfalls to Avoid

Actionable Strategies you can Apply Instantly

Practical Advice on Your SEO Challenges & Questions

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of SEO Tools

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your SEO challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: SEO Fundamentals – How To Get Started With SEO
•    Learn how search engines work
•    Understand the impact of AI on SEO
•    Understand the building blocks of successful SEO
•    Learn how to choose the right SEO tech stack
•    Learn how to navigate the Google Search Console
•    Understand indexation and how it works
•    Learn how to plan an effective sitemap
•    Learn how to get started with technical SEO


Session 2: On-Page SEO
•  Learn how to conduct effective keyword research
•  Learn how to apply on-page SEO
•  Learn when and where to use AI to assist your on-page SEO efforts
•  Group Activity: Optimise a website page


Session 3: Develop SEO-Friendly Content
•    Learn how to use AI to develop a content plan for your business
•    Group activity: Develop an SEO content plan for your business
•    Learn how to develop content that ranks
•    Learn when and where to use AI in content creation
•    Group activity: Develop SEO-friendly content using AI

 

Session 4: Link Building Fundamentals
•    Learn how to get started with link-building
•    Understand how link-building works
•    Understand link-building metrics that matter
•    Learn how to develop a link-building plan
•    Learn to go execute link-building outreach campaigns
•    Group activity: Brainstorm your link-building partners

 

Session 5: SEO Management and Reporting
•    Understand the SEO metrics that matter
•    Learn how to develop a meaningful SEO report
•    Learn how to use SEO insights to improve your SEO efforts
•    Understand the scope of work of an SEO agency
•    Learn how to hire and how to evaluate an SEO agency

Participant Testimonials

Vast knowledge on SEO from the trainer and able to answer all the questions."

Interesting knowledge gained about SEO :)"

Gained new knowledge. Knowledgeable trainer."

I liked the technical aspects of the topic and the exercises which made the application more realistic."

I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

Strategies are useful and various tools introduced."

I love it."

The trainer was able to answer the questions really thoroughly. Also the breakout session gives us more understanding on the subject he has thought us."

I like that the trainer went into various tools to show and tell."

Sharing links to useful tools"

Who Should Attend

  • Digital Marketers

  • Marketing Managers

  • Web Managers

  • Content Marketers

  • E-Commerce Managers

  • Content Marketers

  • Digital Strategists

  • Brand Managers

  • SEO Specialists

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your SEO challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

 

 Will the course cover SEO tools?

  • The course will introduce both free and paid SEO tools. However, the focus will be on teaching you the fundamentals of SEO that you can apply regardless of the tools you use.

 

Will the course cover the latest trends and updates in SEO?

  • We continuously update our course content with the latest developments to provide relevant and current SEO best practices.

 

I am new to Search Engine Optimisation (SEO). Is this course suitable for me?

  • Yes! This SEO Strategy Course will provide step-by-step training on SEO best practices.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the SEO Strategy Course.

Take Your Digital Skills To The Next Level

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