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Digital Marketing
Bootcamp
TBC
9 am - 12 pm (GMT+8)
Our Digital Marketing Bootcamp is a power-packed 12-hour programme to hone your digital marketing skills and equip you with the latest industry best practices. Takeaway actionable strategies in Digital Strategy, Google Analytics 4, SEO and Content Marketing.
No jargon, we only share practical strategies that you can immediately apply to your day-to-day marketing efforts. Worried about platform changes? We continuously update our course content to help you future-proof your digital marketing strategies.
Benefits Of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Online Format
12 hours instructor-led
Divided into 4 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 700 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Bootcamp Agenda
Week 1
Digital Strategy
Learning Outcomes:
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Learn how to develop meaningful customer segments and personas
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Learn how to research your target market and competition
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Understand brand positioning and differentiation
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Understand the fundamentals of Attribution Modelling
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Design a complete customer journey map for your business
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Develop a holistic digital marketing strategy for your business
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Develop a complete measurement plan for your marketing
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Develop a digital marketing implementation roadmap
Session 1: Customer Segment & Market Analysis
Understand your customer, industry and competition.
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Learn how to develop meaningful customer segments and personas
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Learn how to research your target market and competition
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Understand brand positioning and differentiation
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Group activity: Develop meaningful customer personas
Session 2: Customer Journey Mapping
Deep dive into your customer journey – learn how to extract data and make decisions based on consumer behaviours.
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Understand the fundamentals of Attribution Modelling
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Design a complete customer journey map for your business based on data-driven insights
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Group activity: Develop a complete customer journey map for your business
Session 3: Digital Marketing Strategy
Develop a holistic digital marketing strategy for your business, including channels, tactics and comms.
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Develop a holistic digital marketing strategy for your business
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Develop a complete measurement plan for your marketing
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Develop a digital marketing implementation roadmap
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Activity: Develop a complete digital marketing strategy for your business
Week 2
Google Analytics & Measurement
Learning Outcomes:
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Get started and configure GA4
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Set up and configure GA4 Events, Conversions and Audiences
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Set up and configure UTM Tags for GA4
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Learn how to use comparisons and filtering
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Learn how to analyse data in GA4
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Learn how to use Funnel Analysis and Segment Overlap reports
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Learn how to develop website reports
Session 1: Google Analytics 4 Configuration
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GA4 Metrics, Dimensions, Events and Conversions
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Set up GA4 Events and Conversions via GA4
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Set up GA4 Audiences
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UTM Tags configuration
Session 2: Google Analytics 4 Data Analysis
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Learn how to use Comparisons and Filters
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GA4 Reporting use cases
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Funnel Analysis set-up and use cases
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Segment Overlap set-up and use cases
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GA4 website demo
Week 3
SEO Fundamentals
Learning Outcomes:
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Learn how search engines work
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Understand the fundamentals of successful SEO
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Learn how to conduct effective keyword research
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Learn how to apply on-page SEO
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Learn how to develop SEO-friendly content
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Learn how to get started with link building
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Understand SEO metrics that matter
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Learn how to measure and report on your SEO efforts
Session 1: SEO Fundamentals
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Learn how Search Engines work
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Understand the fundamentals of successful SEO
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Learn how to conduct effective keyword research
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Learn how to apply On-Page SEO
Session 2: SEO Deep Dive
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Learn how to develop SEO friendly content
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Learn how to get started with link building
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Understand SEO metrics that matter
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Learn how to measure and report on your SEO efforts
Week 4
Content Marketing Strategy
Learning Outcomes:
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Learn how content marketing can deliver results for your business
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Understand the components of a content marketing strategy
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Learn how to select the right channels for your content marketing efforts
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Understand how social media algorithms work and how to beat them
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Learn how to develop and optimise a social media content calendar
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Learn how to create search-friendly content
Session 1: Content Marketing Foundations
Set the foundations of a successful Content Marketing Strategy.
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Learn how content marketing can deliver results for your business
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Understand the components of a Content Marketing Strategy
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Learn how to select the right channels for your content marketing efforts
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Group activity: Select the right platforms for your business
Session 2: Day to Day (Social Media) Content
Learn how to make the most of your day-to-day social media posts and develop a
Social Media content calendar for your business.
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Understand how Social Media Algorithms work and how to beat them
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Learn how to develop and optimise a Social Media Content Calendar
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Learn how to optimise your social media calendars for success
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Group activity: Develop a Social Media Calendar for your business
Session 3: Seasonal Content
Learn how to plan and deliver seasonal content for your business and brainstorm a
list of ideas you can execute.
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Learn how to plan and ideate seasonal content ideas effectively
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Learn how to convert your ideas into a campaign plan
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Group activity: Develop a seasonal content calendar for your business
Session 4: Evergreen Content
Learn how to plan and deliver an evergreen content plan for your business.
Understand the fundamentals of SEO (Search Engine Optimisation).
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Learn how to conduct effective keyword research
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Learn how to create Search Friendly Content
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Understand the fundamentals of SEO
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Group activity: Develop an evergreen content plan for your business
Participant Testimonials
From the first session, it was obvious Sotirios is very knowledgeable. More importantly, though, is how he was able to break down the things we're learning into very easy-to-understand parts and steps."
I learned more than I actually anticipated because of the breadth and depth of topics Sotirios covered."
Was very informative and hands-on, a lot of real-life samples. Sotirios is an excellent trainer."
Really enjoyed this course."
There is interaction between the trainer and participants. It's two-way and not just one-way learning."
We were given the chance to practice with case studies."
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting