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Digital Marketing Bootcamp - The Experience Effect

​New and Improved

Digital Marketing
Bootcamp

5 March, 6 March, 12 March, 14 March

9 am - 12 pm (GMT+8) . Online

Our Digital Marketing Bootcamp is a power-packed 12-hour programme to hone your digital marketing skills and equip you with the latest industry best practices. Takeaway actionable strategies in Digital Strategy, Google Analytics 4, AI-driven SEO and Content Marketing.

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No jargon, we only share practical strategies that you can immediately apply to your day-to-day marketing efforts. Worried about platform changes? We continuously update our course content to help you future-proof your digital marketing strategies.

Benefits Of Attending

Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your Challenges & Questions

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Bootcamp Schedule

Session 1 X 3 hours: 5 Mar, 9 am - 12 pm (GMT+8)

Session 2 X 3 hours: 6 Mar, 9 am - 12 pm (GMT+8)

Session 3 X 3 hours: 12 Mar, 9 am - 12 pm (GMT+8)

Session 4 X 3 hours: 14 Mar, 9 am - 12 pm (GMT+8)

Online Format

12 hours instructor-led

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Divided into 4 sessions,

3 hours each

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 700 per pax

Early Bird Discount

10% off when you register and pay by 12 Feb

Group Discount

10% off for 3 pax or more

Questions? Drop us a note!

Learning Format

Live Demonstration of Digital Marketing Tools

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your Digital Marketing challenges

Sotirios Seridis

Trainer

Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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Digital marketing experience:

  • 13 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Bootcamp Agenda

Session 1: 5 Mar, 9 am - 12 pm (GMT+8)
Digital Marketing Strategy

Learning Outcomes:

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Understand the fundamentals of attribution modelling

  • Design a complete customer journey map for your business

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

Session 1: Ideal Customer Persona (ICP) and Communication Strategy

  • Identify your ICP (Ideal Customer Persona)

  • Develop an optimal Communication Strategy

  • Exercise: Define your ICP and Communication Strategy

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Session 2: Customer Journey Mapping

  • Map your Customer Journey

  • Define your marketing funnel

  • Identify the right channels and media to reach your ICP

  • Exercise: Customer Journey Mapping for a business of choice


Session 3: Digital Marketing Landscape Walkthrough

  • Understand the digital marketing landscape: Walkthrough all available channels, tactics and opportunities for each industry


Session 4: Holistic Digital Marketing Strategy

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

  • Exercise: Develop a holistic digital strategy and measurement plan for your business

Session 2: 6 Mar, 9 am - 12 pm (GMT+8)
Google Analytics Data Analysis & Insights

Learning Outcomes:

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Set up complete GA4 reports for your business

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to create Custom GA4 Reports via Looker Studio

  • Identify quick wins and marketing opportunities from your GA4 data

  • Deep dive into channel, page and demographics performance to identify marketing insights

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Session 1: Google Analytics 4 Optimal Set-up & Configuration

  • Events & Key Event Planning & Tracking

  • UTM Tags and Channel Grouping

  • Content Grouping

  • Segments & Audiences Planning


Session 2: Google Analytics 4 Reporting

  • Custom GA4 Reports via the Exploration tab (Walkthrough)

  • Custom GA4 Reports via Looker Studio (Walkthrough)​​

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Session 3: Identify Marketing Insights & Opportunities

  • Audit & Analyse Channel Performance

  • Audit & Analyse Landing Pages

  • Audit & Analyse Demographics

  • Funnel and Reverse Funnel Exploration

  • Channel Attribution Analysis​​

Session 3: 12 Mar, 9 am - 12 pm (GMT+8)
AI-Driven SEO Strategy

Learning Outcomes:

  • Understand the impact of AI on Search Engine Optimisation

  • Understand the impact of AI Search engines

  • Learn how to leverage AI tools to streamline your SEO efforts

  • Develop a complete AI-friendly SEO Strategy

  • Develop a complete SEO performance Report

  • Walkthrough On-Page SEO examples and best practices

  • Walkthrough Link Building examples and best practices

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Session 1: SEO in the Era of AI

  • Latest Google Search Updates

  • Impact of Generative AI Results on search results

  • Impact of AI Search engines on organic search traffic


Session 2: SEO Tech Stack & Reporting

  • Recommended SEO Tech Stack

  • Google Search Console Walkthrough

  • Set-up SEO Reporting

 

Session 3: AI-First SEO Strategy

  • AI-Assisted Keyword Research Walkthrough

  • Semantic SEO Content Strategy & Sitemap Planning

  • AI-Assisted Competitive Analysis

 

Session 4: On-Page SEO & Index Optimisation

  • Page Layout Best Practices

  • AI-Assisted On-Page SEO Tactics

  • Page Speed Optimisation

  • Optimise under-performing pages

  • Optimise Indexation

Session 4: 14 Mar, 9 am - 12 pm (GMT+8)
Content Marketing Strategy

Learning Outcomes:

  • Understand the fundamentals of a content marketing strategy

  • Learn how to select the right channels for your content marketing efforts

  • Understand how social media algorithms work and how to beat them

  • Learn how to develop and optimise a social media content calendar

  • Learn how to ideate and deliver seasonal content for your business

  • Learn how to conduct keyword research and develop an evergreen content plan

  • Learn how to use AI to create SEO-friendly content 

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Session 1: Content Marketing Foundations

  • Understand the fundamentals of a content marketing strategy

  • Learn how to select the right channels for your content marketing efforts

  • Learn how to develop a content marketing strategy for your business

  • Learn how to measure the effectiveness of your Content Strategy​

 

Session 2: Social Media Deep Dive

  • Understand how social media algorithms work

  • Understand the nuances of Facebook, Instagram, LinkedIn, YouTube and TikTok

  • Learn how to develop impactful social media calendars for your business

  • Understand social media content best practices

 

Session 3: Seasonal Content

  • Understand the importance of seasonal content

  • Learn how to ideate and deliver seasonal content for your business

  • Learn how to make the most of your seasonal content


Session 4: Evergreen Content

  • Understand what makes content evergreen

  • Learn how to conduct keyword research and how to develop an evergreen content plan for your business

  • Learn how to create SEO-friendly content with AI

  • Understand how to optimise your evergreen content for search results

Digital Marketing Strategy
Google Analytics Data Analysis & Insights
AI-Driven SEO Strategy
Content Marketing Strategy

Participant Testimonials

From the first session, it was obvious Sotirios is very knowledgeable. More importantly, though, is how he was able to break down the things we're learning into very easy-to-understand parts and steps."

I learned more than I actually anticipated because of the breadth and depth of topics Sotirios covered."

Was very informative and hands-on, a lot of real-life samples. Sotirios is an excellent trainer."

Really enjoyed this course."

There is interaction between the trainer and participants. It's two-way and not just one-way learning."

We were given the chance to practice with case studies."

Who Should Attend

  • Digital Marketers

  • Social Media Managers

  • Marketing Managers

  • Content Marketers

  • E-Commerce Managers

  • Digital Strategists

  • Brand Managers

  • SEO Specialists

  • Advertising Professionals

Bootcamp Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Digital Marketing challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​

 

Will the bootcamp cover the latest trends and strategies in Digital Marketing?

  • We continuously update our course content with the latest developments to provide relevant and current best practices.

 

I am a Marketer, looking to level up my digital skills. Is this bootcamp suitable for me?

  • Yes! This Digital Marketing Bootcamp is designed for Marketers looking to hone their digital skills and acquire the latest industry best practices.

 

Will the course cover Digital Marketing frameworks and tools?

  • Yes! Takeaway Digital Marketing frameworks, templates and free tools that you can use immediately.

 

Does this bootcamp offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Digital Marketing Bootcamp.

Take Your Digital Skills To The Next Level

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