Digital Marketing BootCamP

Our Digital Marketing Bootcamp is a power-packed 18-hour programme to hone your digital marketing skills and equip you with the latest industry best practices. Takeaway actionable strategies in Digital Strategy, Google Analytics, SEO, Facebook Advertising, Google Ads and Website Optimisation.

 

No jargon, we only share practical strategies that you can immediately apply to your day-to-day marketing efforts. Worried about platform changes? We continuously update our course content to help you future-proof your digital marketing strategies.

Questions? Drop us a note!

18 hours

6 weekly x 3-hour sessions

Online Instructor-Led

INtermediate

CertificatE OF COMPLETION

COURSE FEE: SGD 1000/pax

BOOTCAMP SCHEDULE

Week 1 X 3 hours

10 Nov, 9 am - 12 pm (GMT+8)

Week 2 X 3 hours

17 Nov, 9 am - 12 pm (GMT+8)

Week 3 X 3 hours

23 Nov, 9 am - 12 pm (GMT+8)

Week 4 X 3 hours

1 DEC, 9 am - 12 pm (GMT+8)

Week 5 X 3 hours

15 DEC, 9 am - 12 pm (GMT+8)

Week 6 X 3 hours

21 DEC, 9 am - 12 pm (GMT+8)

KEY TAKEAWAYS

  • Understand your target market and develop a holistic digital strategy

  • Learn how to navigate Google Analytics to track and measure what matters

  • Develop a complete Search Engine Optimisation (SEO) strategy

  • Acquire Facebook Advertising and campaign optimisation best practices

  • Apply Google Ads campaign set-up and optimisation best practices

  • Optimise Landing Websites and Landing Pages to convert

Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

PARTICIPANT TESTIMONIALS

"Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance!"

"Trainer explained everything in an easy-to-digest explanation. A lot of samples/demos were shown throughout the session which made it super easy to understand."

"The course was one of the most complicated and detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

"The trainer was very clear in his delivery and I like that he emphasised on strategic and critical thinking. Helps bring the platform into perspective instead of merely teaching us how to read the data."

"The instructor was very knowledgeable, able to answer our questions with confidence."

"I loved it. It helped me a lot. Thank you."

bootcamp AGENDA
Week 1: 10 Nov, 9 am - 12 pm (GMT+8)
Digital Strategy Fundamentals

Learning Outcomes:

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Understand the fundamentals of Attribution Modelling

  • Design a complete customer journey map for your business

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

Session 1: Customer Segment & Market Analysis

Understand your customer, industry and competition.

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Group activity: Develop meaningful customer personas

Session 2: Customer Journey Mapping

Deep dive into your customer journey – learn how to extract data and make decisions based on consumer behaviours.

  • Understand the fundamentals of Attribution Modelling

  • Design a complete customer journey map for your business based on data-driven insights

  • Group activity: Develop a complete customer journey map for your business

Session 3: Digital Marketing Strategy

Develop a holistic digital marketing strategy for your business, including channels, tactics and comms.

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

  • Activity: Develop a complete digital marketing strategy for your business

Week 2: 17 Nov, 9 am - 12 pm (GMT+8)
GOOGLE ANALYTICS, TRACKING & MEASUREMENT

Learning Outcomes:

  • Understand the differences between Universal Analytics vs GA4

  • Learn how to set up Events for GA4

  • Learn the new metrics that matter

  • Understand how and when to use UTM Tags

  • Get familiar with the new GA4 interface

  • Learn how to leverage Exploration, Segment Overlap and Funnel Analysis

  • Learn how to leverage Audiences

  • Learn how to analyse data to uncover insights that matter (Walkthrough)

SESSION 1: GOOGLE ANALYTICS 4 FUNDAMENTALS

  • Understand the differences between Universal Analytics vs GA4

  • Learn how to set up Events for GA4

  • Learn the new metrics that matter

  • Understand how and when to use UTM Tags

  • Get familiar with the new GA4 interface

 

SESSION 2: GOOGLE ANALYTICS 4 DEEP DIVE

  • Learn how to leverage Exploration, Segment Overlap and Funnel Analysis

  • Learn how to leverage Audiences

  • Learn how to analyse data to uncover insights that matter (Walkthrough)

Week 3: 23 Nov, 9 am - 12 pm (GMT+8)
SEARCH ENGINE OPTIMISATION DEEP DIVE

Learning Outcomes:

  • Learn how Search Engines work

  • Understand the fundamentals of successful SEO

  • Learn how to conduct effective keyword research

  • Learn how to apply On-Page SEO

  • Learn how to develop SEO friendly content

  • Learn how to get started with link building

  • Understand SEO metrics that matter

  • Learn how to measure and report on your SEO efforts

SESSION 1: SEO FUNDAMENTALS

  • Learn how Search Engines work

  • Understand the fundamentals of successful SEO

  • Learn how to conduct effective keyword research

  • Learn how to apply On-Page SEO

 

SESSION 2: SEO DEEP DIVE

  • Learn how to develop SEO friendly content

  • Learn how to get started with link building

  • Understand SEO metrics that matter

  • Learn how to measure and report on your SEO efforts

Week 4: 1 DEC, 9 am - 12 pm (GMT+8)
FACEBOOK ADVERTISING DEEP DIVE

Learning Outcomes:

  • Understand Facebook Objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

  • Walkthrough Ad-Format and Creative Best Practices

  • Walkthrough Campaign Optimisation Best Practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

SESSION 1: FACEBOOK ADVERTISING FUNDAMENTALS

  • Understand Facebook Objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

 

SESSION 2: FACEBOOK CAMPAIGN OPTIMISATION

  • Walkthrough Ad-Format and Creative Best Practices

  • Walkthrough Campaign Optimisation Best Practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

Week 5: 15 DEC, 9 am - 12 pm (GMT+8)
GOOGLE ADS STRATEGY & OPTIMISATION

Learning Outcomes:

  • Plan and deploy paid search campaigns with attention to details

  • Identify the right keyword mix for your campaigns

  • Optimise your ad-copies and ad-extensions for success

  • Optimise your paid search campaigns for success

  • Utilise keyword match types effectively

  • Leverage automated bidding strategies

  • Develop channel synergies beyond paid search

  • Acquire remarketing best practices

SESSION 1: PAID SEARCH FUNDAMENTALS

  • The making of a great Paid Search campaign

  • Deploy an effective campaign structure

  • Deploy winning ad-copies

  • Leverage ad extensions to the maximum

 

SESSION 2: OPTIMISE YOUR PAID SEARCH CAMPAIGN FOR SUCCESS

  • Campaign Optimisation best practices

  • Ad-Group Optimisation best practices

  • Keyword Optimisation best practices

  • Leverage Bidding strategies

 

SESSION 3: GOOGLE ADS BEYOND PAID SEARCH

  • Google Display Network best practices

  • When and how to use YouTube and Discovery campaigns

  • Remarketing best practices

Week 6: 21 DEC, 9 am - 12 pm (GMT+8)
OPTIMISE WEBSITES & LANDING PAGES

Learning Outcomes:

  • Understand the process of building a website

  • Walkthrough the pros and cons of different technologies

  • Understand what you need to consider before you develop a new website

  • Understand how to develop and utilise a user flow

  • Learn how to organise information to develop an effective sitemap

  • Learn how to design low fidelity wireframes

  • Learn how to develop a measurement plan for your website

  • Walkthrough practical website optimisation best practices via real-life examples

  • Walkthrough landing page optimisation best practices

  • Experience a hands-on UX Workshop, where you and your team members will become UX designers for one day!

Session 1: Website Development Process

  • Walkthrough the pros and cons of different technologies

  • Understand the Business, Marketing, SEO and Analytics considerations you need to take into account before you start developing a new website

  • Understand the process of conceptualizing and developing a website from A to Z

  • Understand the resources you need to design a new website

Session 2: UX Design Fundamentals

  • Understand how to develop and utilise a user flow

  • Learn how to organize information to develop an effective sitemap

  • Learn how to design low fidelity wireframes

  • Group activity: Design the user flow for a real website

  • Group activity: Develop an effective sitemap for a real website

Session 3: Develop a Measurement Plan for Your Website

  • Learn the UX metrics that matter

  • Walkthrough UX tools and measurement techniques beyond Google Analytics

  • Group activity: Develop a usability test for a website of choice

Session 4: Website Optimisation Best Practices

  • Walkthrough practical website optimisation best practices via real-life examples

  • Walkthrough landing page optimisation best practices

Session 5: UX Hands-On Workshop

  • Apply UX frameworks and processes

  • Think like a UXer

  • Design low fidelity wireframes

  • Get user feedback

 
 
 
 
 
 
Interested to RUN THIS BOOTCAMP IN-HOUSE?