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​New and Improved
AI for SEO
Crash Course
30 June, 9 am - 12 pm (GMT+8)
Online
AI is transforming how search engines evaluate, rank and surface content. Join this practical course to learn how to optimise for both Google and LLM visibility.
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Discover how to use AI for keyword clustering, topical authority, content optimisation and performance analysis — enabling you to scale your SEO efforts efficiently without increasing manual workload.
Course Overview
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Google and LLM Algorithms Explained
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AI for LLMs and Search Engine Optimisation
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​AI for SEO Analysis & Pattern Detection
Learning Outcomes
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Structure content and websites the way LLMs prefer
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Produce high-quality, optimised pages in under 20 minutes
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Optimise existing website pages for Google and LLMs
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Analyse SEO metrics like a senior SEO strategist
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Build your own SEO AI Agent for audits and reporting
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Scale content and SEO operations without hiring a team
Online Format
3 hours instructor-led
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 250 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Benefits of Attending
SEO Best Practices &
Pitfalls to Avoid
Actionable Strategies you can Apply Instantly
Practical Advice on Your SEO Challenges & Questions
Hands-On Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Learning Format
Live Demonstration of SEO and AI Tools
​Hands-on Practice Exercises using real-world scenarios​
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your SEO challenges
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 14 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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14 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Google and LLM Algorithms Explained
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How Google evaluates content relevance & authority
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Signals hierarchy (On-page vs Off-page vs User intent)
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E-A-T, authority, and topical relevance explained
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Crawl, index, and ranking factors simplified
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AI-Powered Keyword clustering
Outcome: Optimise your Website and Content Structure for AI & Search Visibility
Included: SEO and LLM Visibility Checklist
Session 2: AI for LLMs and Search Engine Optimisation
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AI Tech Stack for SEO
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AI-Powered Topical Mapping and Keyword Clustering
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AI-Powered On-Page and Content Optimisation
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AI Content Generation Ideation and Execution
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Create your own AI Agent for SEO
Outcome: Optimise 10+ Pages in less than 30 minutes
Included: Build your own AI SEO Agent Guide
Session 3: AI for SEO Analysis & Pattern Detection
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Performance Trends & Pattern Detection with AI
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AI-Powered Decision Trees (Update, Repurpose, Retire Content)
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Build Your Own SEO Reporting & Optimisation AI Agent
Outcome: Automate SEO reporting, insights, and content optimisation
Included: Build your own AI SEO Reporting & Optimisation Agent Guide
Participant Testimonials
Vast knowledge on SEO from the trainer and able to answer all the questions."
Strategies are useful and various tools introduced."
I liked that the trainer went into various tools to show and tell."
I liked the technical aspects of the topic and the exercises which made the application more realistic."
I'm very happy with the course. Syllabus is useful, on-point and pre-event communications are timely too."
I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."
Interesting knowledge gained about SEO :)"
Gained new knowledge. Knowledgeable trainer."
I like that it is broken down in a way that is easy to understand for a first timer like myself and the hands-on activity was great! Really enjoyed the session!"
The trainer was able to answer the questions really thoroughly. Also the breakout session gives us more understanding on the subject he has thought us."
I love it."
Sharing links to useful tools"
The trainer was very detailed in explaining each concept, using language that is easy to understand, writing notes along the way, providing many options of tools we can choose from and live demonstration of how to do keyword research and keyword templates."
Who Should Attend
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Chief Marketing Officers (CMOs)
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Digital Marketing Directors
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Digital Marketing Managers
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Digital Marketing Executives
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Account Directors
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Account Managers
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Account Executives
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SEO Specialists
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Brand Managers
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Product Marketing Managers
Course Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your SEO challenges
Day of the Course
Join the Zoom meeting
Frequently Asked Questions
​Will this course help with ranking in AI-generated answers?
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Yes. The course addresses content structure, authority signals and topical relevance — all critical factors for visibility in AI-driven search summaries and LLM responses.
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Is this course suitable for beginners in SEO?
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The course assumes a basic understanding of SEO concepts (keywords, rankings, on-page optimisation). It is best suited for marketers who are already running SEO campaigns and want to enhance performance using AI.
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How quickly can I apply what I learn?
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Immediately. The frameworks are structured for live implementation. Many participants begin optimising content during or right after the session.
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​Will I get templates or resources?
Yes! You will receive:
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SEO & LLM Visibility Checklist
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AI SEO Agent Build Guide
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SEO Reporting & Optimisation Agent Guide
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These are designed for immediate implementation after the course.
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Does this crash course offer any certification?
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Participants will receive an e-Certificate of Completion after attending the full course.