Digital Strategy crash course

Digital Strategy
Crash Course

23 Aug I 9 am - 12 pm (GMT+8)

Course trainer
Trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Understand the fundamentals of Attribution Modelling

  • Design a complete customer journey map for your business

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

Online course

Online Format

3 hours instructor-led

Course competency

Competency Level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Customer Segment & Market Analysis

Understand your customer, industry and competition.

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Group activity: Develop meaningful customer personas

Session 2: Customer Journey Mapping

Deep dive into your customer journey – learn how to extract data and make decisions based on consumer behaviours.

  • Understand the fundamentals of Attribution Modelling

  • Design a complete customer journey map for your business based on data-driven insights

  • Group activity: Develop a complete customer journey map for your business

Session 3: Digital Marketing Strategy

Develop a holistic digital marketing strategy for your business, including channels, tactics and comms.

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

  • Activity: Develop a complete digital marketing strategy for your business

Target audience

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • SEO Specialists

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link