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Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced & 
Content-Packed

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Digital Strategy Crash Course - The Experience Effect

Digital Strategy
Crash Course

1 Mar 2024

9 am - 12 pm (GMT+8)

Join this practical course to acquire frameworks, best practices and tools to develop an effective digital strategy for your brand!

Learning Outcomes

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Understand the fundamentals of attribution modelling

  • Design a complete customer journey map for your business

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Customer Segment and Market Analysis

Understand your customer, industry and competition.

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  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Group activity: Develop meaningful customer personas

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Session 2: Customer Journey Mapping

Deep dive into your customer journey – learn how to extract data and make decisions based on consumer behaviours.

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  • Understand the fundamentals of attribution modelling

  • Design a complete customer journey map for your business based on data-driven insights

  • Group activity: Develop a complete customer journey map for your business

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Session 3: Digital Marketing Strategy

Develop a holistic digital marketing strategy for your business, including channels, tactics and communications.

 

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

  • Activity: Develop a complete digital marketing strategy for your business

Participant Testimonials

Provided me with new insights and knowledge on the matter."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

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Complete the pre-course assessment to help the trainer understand your Digital Strategy challenges and learning goals

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Day of the Course

Join the Zoom meeting

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