Digital Strategy crash course

Developing a Winning
Digital Strategy
crash course

6 JAN 2022 I 9 am - 12 PM (GMT+8)

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning OUTCOMES

  • Analyse your industry and customer segments

  • Analyse your competition

  • Understand brand positioning and differentiation

  • Spot market trends and opportunities

  • Map your customer journey

  • Understand what a complete digital marketing strategy entails

  • Understand the digital marketing landscape

  • Brainstorm a holistic digital marketing strategy

  • Develop a complete digital marketing strategy roadmap

Online course

Online format

3 hours instructor-led

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Market Analysis Fundamentals

​Analyse your industry and customer segments

  • Develop meaningful customer personas

  • Analyse your competition

  • Understand brand positioning and differentiation

  • Spot market trends and opportunities

  • Map your customer journey

  • Group Exercise: Customer Journey Mapping

Session 2: Digital Marketing Landscape & Digital Strategy Essentials

Understand the digital marketing landscape

  • Understand the pros and cons of the various digital marketing channels

  • Learn how to develop a complete digital marketing strategy

  • Group Exercise: Brainstorm a holistic digital marketing strategy

Session 3: Digital Strategy Prioritisation & Roadmap

Develop a complete digital marketing strategy roadmap

 

  • Learn how to prioritize marketing channels and tactics effectively

  • Develop a digital strategy roadmap

Target audience

WHO SHOULD ATTEND

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • SEO Specialists

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link