Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Digital Strategy crash course

Digital Strategy
Crash Course

Join this practical course to acquire frameworks, best practices and tools to develop an effective digital strategy for your brand!

Learning Outcomes

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Understand the fundamentals of attribution modelling

  • Design a complete customer journey map for your business

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 200 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Customer Segment and Market Analysis

Understand your customer, industry and competition.

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Group activity: Develop meaningful customer personas

Session 2: Customer Journey Mapping

Deep dive into your customer journey – learn how to extract data and make decisions based on consumer behaviours.

  • Understand the fundamentals of attribution modelling

  • Design a complete customer journey map for your business based on data-driven insights

  • Group activity: Develop a complete customer journey map for your business

 

Session 3: Digital Marketing Strategy

Develop a holistic digital marketing strategy for your business, including channels, tactics and communications.

 

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

  • Activity: Develop a complete digital marketing strategy for your business

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting