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Digital Strategy Crash Course - The Experience Effect

​New and Improved

Digital Marketing Strategy
Crash Course

23 Sep, 9 am - 12 pm (GMT+8)

Online

Join this practical course to acquire frameworks, best practices and tools to develop an effective digital marketing strategy for your brand!

Learning Outcomes

  • Learn how to develop meaningful customer segments and personas

  • Learn how to research your target market and competition

  • Understand brand positioning and differentiation

  • Understand the fundamentals of attribution modelling

  • Design a complete customer journey map for your business

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

Course Overview

  • Ideal Customer Persona (ICP) and Communication Strategy

  • Customer Journey Mapping

  • Digital Marketing Landscape Walkthrough

  • Digital Marketing Strategy Development

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced & 
Content-Packed

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Learning Format

Live Demonstration of Digital Tools

​Hands-on Practice Exercises​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your Digital Strategy development challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

​

​Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Ideal Customer Persona (ICP) and Communication Strategy

  • Identify your ICP (Ideal Customer Persona)

  • Develop an optimal Communication Strategy

  • Exercise: Define your ICP and Communication Strategy

 

 

Session 2: Customer Journey Mapping

  • Map your Customer Journey

  • Define your marketing funnel

  • Identify the right channels and media to reach your ICP

  • Exercise: Customer Journey Mapping for a business of choice

 


Session 3: Digital Marketing Landscape Walkthrough

  • Understand the digital marketing landscape: Walkthrough all available channels, tactics and opportunities for each industry

 


Session 4: Holistic Digital Marketing Strategy

  • Develop a holistic digital marketing strategy for your business

  • Develop a complete measurement plan for your marketing

  • Develop a digital marketing implementation roadmap

  • Exercise: Develop a holistic digital strategy and measurement plan for your business

Participant Testimonials

Provided me with new insights and knowledge on the matter."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Digital Marketing Strategy challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​

 

Is the course updated to reflect the latest best practices in Digital Marketing Strategy?

  • We continuously update our course content with the latest developments to provide the most up-to-date best practices.

 

Is this course suitable for B2B or B2C companies?

  • This Digital Marketing Strategy Crash Course is suitable for both B2B and B2C companies. The course covers actionable frameworks and strategies for both sectors.

​

Do I need any specific software or tools to take this Digital Marketing Strategy Crash Course?

  • You will need access to a Zoom account to join the online course.

  • Access to Google Slides is recommended for the hands-on exercises.

 

Does this course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Digital Marketing Strategy Crash Course.

Take Your Digital Skills To The Next Level

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