Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Fast-Paced &
Content-Packed
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides

Digital Strategy
Crash Course
TBC
9 am - 12 pm (GMT+8)
Join this practical course to acquire frameworks, best practices and tools to develop an effective digital strategy for your brand!
Learning Outcomes
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Learn how to develop meaningful customer segments and personas
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Learn how to research your target market and competition
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Understand brand positioning and differentiation
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Understand the fundamentals of attribution modelling
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Design a complete customer journey map for your business
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Develop a holistic digital marketing strategy for your business
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Develop a complete measurement plan for your marketing
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Develop a digital marketing implementation roadmap
Online Format
3 hours instructor-led
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 200 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!

Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Customer Segment and Market Analysis
Understand your customer, industry and competition.
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Learn how to develop meaningful customer segments and personas
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Learn how to research your target market and competition
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Understand brand positioning and differentiation
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Group activity: Develop meaningful customer personas
Session 2: Customer Journey Mapping
Deep dive into your customer journey – learn how to extract data and make decisions based on consumer behaviours.
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Understand the fundamentals of attribution modelling
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Design a complete customer journey map for your business based on data-driven insights
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Group activity: Develop a complete customer journey map for your business
Session 3: Digital Marketing Strategy
Develop a holistic digital marketing strategy for your business, including channels, tactics and communications.
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Develop a holistic digital marketing strategy for your business
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Develop a complete measurement plan for your marketing
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Develop a digital marketing implementation roadmap
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Activity: Develop a complete digital marketing strategy for your business
Participant Testimonials
Provided me with new insights and knowledge on the matter."
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting