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Course Overview

  • Google Ads Settings and Configuration

  • Google Ads Campaign Types

  • Google Ads Fundamentals

  • Google Ads Copies and Assets

  • Google Ads Conversion Tracking

  • Campaign Optimisation Deep Dive

  • Performance Max, Display and Video Campaigns

Google Ads Campaign Optimisation Course - The Experience Effect

Google Ads
Campaign Optimisation Course

27 - 28 Nov

9 am - 12 pm (GMT+8)

Deep dive into Google Ads! Join this interactive course to acquire the latest best practices, dos and don'ts, to optimise your Google Ads campaigns.

Learning Outcomes

  • Understand the fundamentals of paid search

  • Learn how to deploy an effective paid search campaign structure

  • Learn where and how to use AI to deploy successful Google Ads campaigns

  • Learn how to use AI to develop winning ad copies

  • Understand Assets and how they impact your campaign's performance

  • Learn how to track conversions on Google Ads

  • Understand when and how to use Bid strategies

  • Optimise your Paid Search and Performance Max campaigns for success

  • Walkthrough the deployment of a Performance Max campaign structure

  • Learn how to optimise Performance Max, Display and Video campaigns

Online Format

6 hours instructor-led

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Divided into 2 sessions,

3 hours each

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

Google Ads Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your Google Ads Challenges

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of Google Ads

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your Google Ads challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Google Ads Fundamentals

  • Understand Google Ads campaign types

  • Learn when and where to use each Google Ads campaign type

  • Understand the fundamentals of paid search

  • Learn how to deploy an effective paid search campaign structure

  • Learn where and how to use AI to deploy successful Google Ads campaigns

  • Group Activity: Develop a paid search account structure for a business of choice

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Session 2: Google Ads Copies and Assets

  • Learn how to develop winning ad copies

  • Understand Assets and how they impact your campaign's performance

  • Learn how to use AI to develop winning ad copies

  • Group Activity: Develop a set of Responsive Search Ads for a business of choice

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Session 3: Google Ads Conversion Tracking

  • Learn how to track conversions on Google Ads

  • Understand conversion and attribution settings


Session 4: Optimise your Google Ads Campaigns

  • Walk through a complete Google Ads campaign optimisation guide for:

    • Paid Search Campaigns

    • Performance Max Campaigns

  • Understand when and how to use Bid strategies


Session 5: Performance Max, Display and Video Campaigns

  • Understand when and how to use Performance Max, Display and Video campaigns

  • Walkthrough the deployment of a Performance Max campaign structure

  • Understand how Signals work

  • Learn how to optimise Performance Max, Display and Video campaigns

Participant Testimonials

The trainer is very knowledgeable in digital marketing specifically Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."

Questions were accommodated well. It was detailed."

Direct and detailed. Not too generic which is good."

The trainer is very knowledgeable, patient and clear in his training."

I can say this workshop definitely upgraded my knowledge from basic to advanced. I am very grateful to have attended this training."

Practical and met the advertised expectations."

I liked how the instructor gave tips and best practices."

I like the hands-on activity and also the real life examples by the instructor. I like that the course talks about both ecommerce and non-ecommerce which is very useful for non-ecommerce services."

The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."

The trainer was knowledgeable and gave action plans that are helpful and doable."

The delivery was good. The trainer gave recommendations that are relevant to my problems and solved the issues I face. It was a nice experience to join this session."

Who Should Attend

  • Digital Marketers

  • Marketing Managers

  • Web Managers

  • E-Commerce Managers

  • Digital Strategists

  • Brand Managers

  • SEO Specialists

  • Advertising Professionals

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Google Ads challenges

Day of the Course

Access your organisation’s Google Ads account

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​

 

 Is the course updated to reflect the latest features and changes in Google Ads?

  • We continuously update our course content with the latest platform developments to provide relevant and current best practices.

 

Will the course cover different types of Google Ads campaigns?

  • Yes! The course will include optimisation best practices for Search, Display, Video and Performance Max campaigns.

 

Do I need any specific software or tools to take this Google Ads Campaign Optimisation Course?

  • Access to your organisation’s Google Ads account is recommended for hands-on practice.

  • You will need access to a Zoom account to join the online course.

  • Access to Google Slides is also recommended for the hands-on exercises.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Google Ads Campaign Optimisation Course.

Take Your Digital Skills To The Next Level

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