Data Storytelling & Reporting
crash course

26 Oct I 2 – 5 pm (GMT+8)

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning objectives

  • Learn how to work with data

  • Learn how to get started with data storytelling

  • Learn how to develop captivating data stories

  • Understand reporting best practices

  • Develop your first data story (hands-on exercise)

Online course

Online format

3 hours instructor-led

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Data Storytelling Fundamentals

Learn how to work with data and immerse in data storytelling best practices

  • Understand what makes a great data story

  • Understand how to work with data

  • Understand data storytelling best practices

  • Group activity: Data cleaning and preparation

Session 2: Data Storytelling & Reporting Best Practices

​Learn how to make reports that stand out and how to deliver captivating data storytelling presentations

  • Conceptualise your data story

  • Data visualisation best practices

  • Reporting and presentation best practices

  • Group activity: Conceptualise your data story and visualise your data

Session 3: Reporting Automation Best Practices

​Walkthrough 3 different ways to automate reporting via Excel, Google Sheets or Google Data Studio

  • Learn how to minimize reporting workload via:
    1. Excel
    2. Google Sheets
    3. Google Data Studio

  • Group activity: Develop an automated report on either Google Sheets or Google Data Studio

Course prerequisites

Course Prerequisites

  • Basic familiarity with Google Analytics metrics and marketing measurement

Target audience

WHO SHOULD ATTEND

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link