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Course Overview

  • Structuring Effective Reports

  • [Exercise] Report Structuring

  • Data Storytelling Fundamentals

  • [Exercise] Data Storytelling

  • Presentation and Visualisation Principles

  • Example Reports

Data Storytelling & Reporting Crash Course - The Experience Effect

Data Storytelling & Reporting
Crash Course

Wed, 17 July

9 am - 12 pm (GMT+8)

Engage your stakeholders with compelling reports! Join this hands-on course to acquire frameworks and best practices to tell meaningful stories with your data.

Learning Outcomes

  • Understand what makes a great story

  • Learn how to work with data

  • Learn how to get started with data storytelling

  • Learn how to develop captivating data stories

  • Learn how to conceptualise your data story

  • Acquire data visualisation best practices

  • Understand reporting and presentation best practices

  • Develop your first data story (hands-on exercise)

Online Format

3 hours instructor-led




Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your Data Storytelling Challenges

Hands-On Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples​

Practical Frameworks and Templates

Pre-course Assessment to help the trainer understand your Data Storytelling challenges

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Data Storytelling Fundamentals

Learn how to work with data and immerse in data storytelling best practices

  • Understand what makes a great data story

  • Understand how to work with data

  • Understand data storytelling best practices

Session 2: Data Storytelling & Reporting Best Practices

​Learn how to make reports that stand out and how to deliver captivating data storytelling presentations

  • Conceptualise your data story

  • Data visualisation best practices

  • Reporting and presentation best practices

  • Group activity: Conceptualise your data story and visualise your data

Participant Testimonials

I liked the data storytelling part of it. I got some fresh ideas on how to present data :)"

Short and simple. A clear framework that can be applied in the future.”

Practical tips on how to use data and plan a story."

The trainer explained everything very clearly and in an interesting way. The course structure is also excellent, as combining theory and practice is a very good way to learn and understand information better. The insights of presenting and storytelling are just amazing because of their applicability."

Relevant to our nature of job."

Alot of strategies shared, exciting to try it out."

I like the reporting structuring, tips that shared for data storytelling."

The trainer moved at a good pace and explained things very clearly. I learned a lot and can definitely apply these learnings to my job.”

The sequencing, the approach and the good vibes of the trainer."

Practical tips and tools."

The instructor went through what could be done better after the hands-on activities."

Instant transferability and application."

Trainer gave specific examples to illustrate his point."

Hands-on practice in groups and trainer gave comments specific to each group for learning."

The course provided a clear understanding of how to collect relevant data for the report.”

Very easy to follow with strong practical techniques for direct application."

Thank you for sharing your knowledge, it was inspiring!"

Loved how Sotirios portrayed data storytelling like how we watch a movie and how important is one not to overthink when connecting all the dots!"

The trainer gave insightful guidance and taught the course really well."

The framework provided was helpful."

Who Should Attend

  • Marketers

  • HR Professionals

  • Sales Professionals

  • Business Analysts

  • Data Analysts

  • Researchers

  • Executives and Managers looking to engage stakeholders with compelling reports

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Data Storytelling challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

Will this crash course provide Data Storytelling frameworks and templates?

  • Yes! This course will include frameworks for structuring effective reportings, data and visual storytelling.


Who should take this Data Storytelling & Reporting Crash Course?

This course is suitable for 

  • Marketers

  • HR Professionals

  • Sales Professionals

  • Business Analysts

  • Data Analysts

  • Researchers

  • Executives and Managers looking to engage stakeholders with compelling reports


I am new to Data Storytelling. Is this crash course suitable for me?

  • Yes! This crash course is suitable for beginners looking to craft engaging reports with data-driven narratives.


Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Data Storytelling & Reporting Crash Course.

Engage Stakeholders with Compelling Reports

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