Image by George Kedenburg III

Data Storytelling & Reporting
Crash Course

13 July I 9 am - 12 pm (GMT+8)

Course trainer
Trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Learn how to work with data

  • Learn how to get started with data storytelling

  • Learn how to develop captivating data stories

  • Understand reporting best practices

  • Develop your first data story (hands-on exercise)

Online course

Online Format

3 hours instructor-led

Course competency

Competency Level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Data Storytelling Fundamentals

Learn how to work with data and immerse in data storytelling best practices

  • Understand what makes a great data story

  • Understand how to work with data

  • Understand data storytelling best practices

  • Group activity: Data cleaning and preparation

Session 2: Data Storytelling & Reporting Best Practices

​Learn how to make reports that stand out and how to deliver captivating data storytelling presentations

  • Conceptualise your data story

  • Data visualisation best practices

  • Reporting and presentation best practices

  • Group activity: Conceptualise your data story and visualise your data

Session 3: Reporting Automation Best Practices

​Walkthrough 3 different ways to automate reporting via Excel, Google Sheets or Google Data Studio

  • Learn how to minimize reporting workload via:
    1. Excel
    2. Google Sheets
    3. Google Data Studio

  • Group activity: Develop an automated report on either Google Sheets or Google Data Studio

Participant testimonials

Participant Testimonials

"I liked the data storytelling part of it. I got some fresh ideas on how to present data :)"

“The trainer moved at a good pace and explained things very clearly. I learned a lot and can definitely apply these learnings to my job.”

“The course provided clear understanding on how to collect relevant data for the report.”

“Short and simple. Clear framework that can be applied in the future”

"The sequencing, the approach and the good vibes of the trainer"

Target audience

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link