Data Storytelling & Reporting
Thurs, 9 Mar
9 am - 12 pm (GMT+8)
Thurs, 27 Apr
9 am - 12 pm (GMT+8)
Engage your stakeholders with compelling reports! Join this hands-on course to acquire frameworks and best practices to tell meaningful stories with your data.
Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Understand what makes a great story
Learn how to work with data
Learn how to get started with data storytelling
Learn how to develop captivating data stories
Learn how to conceptualise your data story
Acquire data visualisation best practices
Understand reporting and presentation best practices
Adopt reporting automation best practices
Develop your first data story (hands-on exercise)
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
10 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA
Session 1: Data Storytelling Fundamentals
Learn how to work with data and immerse in data storytelling best practices
Understand what makes a great data story
Understand how to work with data
Understand data storytelling best practices
Group activity: Data cleaning and preparation
Session 2: Data Storytelling & Reporting Best Practices
Learn how to make reports that stand out and how to deliver captivating data storytelling presentations
Conceptualise your data story
Data visualisation best practices
Reporting and presentation best practices
Group activity: Conceptualise your data story and visualise your data
Session 3: Reporting Automation Best Practices
Walkthrough 3 different ways to automate reporting via Excel, Google Sheets or Google Data Studio
Learn how to minimise reporting workload via:
2. Google Sheets
3. Google Data Studio
Group activity: Develop an automated report on either Google Sheets or Google Data Studio
I liked the data storytelling part of it. I got some fresh ideas on how to present data :)"
Short and simple. A clear framework that can be applied in the future.”
Practical tips on how to use data and plan a story."
The instructor went through what could be done better after the hands-on activities."
The trainer moved at a good pace and explained things very clearly. I learned a lot and can definitely apply these learnings to my job.”
The sequencing, the approach and the good vibes of the trainer."
Practical tips and tools."
Loved how Sotirios portrayed data storytelling like how we watch a movie and how important is one not to overthink when connecting all the dots!"
The course provided a clear understanding of how to collect relevant data for the report.”
Very easy to follow with strong practical techniques for direct application."
Thank you for sharing your knowledge, it was inspiring!"
Who Should Attend
Professionals responsible for Marketing, Communications, Sales, HR
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting