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Data Storytelling & Reporting Crash Course - The Experience Effect

Data Storytelling & Reporting
Crash Course

Wed, 4 Oct

9 am - 12 pm (GMT+8)

Engage your stakeholders with compelling reports! Join this hands-on course to acquire frameworks and best practices to tell meaningful stories with your data.

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced & 

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Learning Outcomes

  • Understand what makes a great story

  • Learn how to work with data

  • Learn how to get started with data storytelling

  • Learn how to develop captivating data stories

  • Learn how to conceptualise your data story

  • Acquire data visualisation best practices

  • Understand reporting and presentation best practices

  • Adopt reporting automation best practices

  • Develop your first data story (hands-on exercise)

Online Format

3 hours instructor-led




Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Data Storytelling Fundamentals

Learn how to work with data and immerse in data storytelling best practices

  • Understand what makes a great data story

  • Understand how to work with data

  • Understand data storytelling best practices

  • Group activity: Data cleaning and preparation

Session 2: Data Storytelling & Reporting Best Practices

​Learn how to make reports that stand out and how to deliver captivating data storytelling presentations

  • Conceptualise your data story

  • Data visualisation best practices

  • Reporting and presentation best practices

  • Group activity: Conceptualise your data story and visualise your data

Session 3: Reporting Automation Best Practices

​Walkthrough 3 different ways to automate reporting via Excel, Google Sheets or Looker Studio

  • Learn how to minimise reporting workload via:
    1. Excel
    2. Google Sheets
    3. Looker Studio

  • Group activity: Develop an automated report on either Google Sheets or Looker Studio

Participant Testimonials

I liked the data storytelling part of it. I got some fresh ideas on how to present data :)"

Short and simple. A clear framework that can be applied in the future.”

Practical tips on how to use data and plan a story."

The instructor went through what could be done better after the hands-on activities."

The trainer moved at a good pace and explained things very clearly. I learned a lot and can definitely apply these learnings to my job.”

The sequencing, the approach and the good vibes of the trainer."

Practical tips and tools."

Loved how Sotirios portrayed data storytelling like how we watch a movie and how important is one not to overthink when connecting all the dots!"

The course provided a clear understanding of how to collect relevant data for the report.”

Very easy to follow with strong practical techniques for direct application."

Thank you for sharing your knowledge, it was inspiring!"

Relevant to our nature of job."

Who Should Attend

  • Professionals responsible for Marketing, Communications, Sales, HR


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your Data Storytelling challenges and learning goals

Day of the Course

Join the Zoom meeting

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