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Course Overview

  • Meta Advertising Fundamentals

  • Meta Pixel and Tracking Implementation

  • Meta Ads Targeting Options and Campaign Set-up Details

  • Meta Ads Creative Best Practices

  • Meta Ads Campaign Optimisation

  • Meta Ads Campaign Reporting

Meta Ads Campaign Optimisation Course - The Experience Effect

Meta Ads
Campaign Optimisation

Course

TBC

9 am - 12 pm (GMT+8)

Led by a former Business Education Trainer at Facebook (via Rubicor), join this practical course to get the inside scoop on how to optimise your Facebook and Instagram campaigns!

Learning Outcomes

  • Learn how the Meta Ads algorithm works

  • Understand how to structure a successful Meta Ads campaign

  • Understand how and when to use each of the Meta Ads targeting options

  • Learn how to install the Meta Ads Pixel

  • Learn how to create meaningful Custom Audiences and Lookalike Audiences

  • Understand Meta Ads creative best practices

  • Learn how to use AI to develop winning copywriting

  • Understand Meta Ads metrics that matter

  • Learn how to optimise Meta Ads campaigns based on real-life campaigns

  • Learn how to develop insightful Meta Ads reports for your business

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

Meta Ads Best Practices &

Pitfalls to Avoid

Actionable Strategies you can Apply Instantly

Practical Advice on Your Meta Ads Challenges

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of Meta Business Suite

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your Meta Ads challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Former Business Education Trainer, Facebook (via Rubicor)
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Meta Advertising Fundamentals
•    Understand the Meta Ads ecosystem
•    Learn how the Meta Ads algorithm works
•    Understand how to structure a successful Meta Ads campaign
•    Understand the impact of Meta Ads Objectives and Optimisation goals
•    Learn when and how to use each Objective type
•    Understand how Meta Ads targeting works and when to use each of the available targeting options
•    Group Activity: Develop a Meta Ads campaign structure for a business of choice

 

Session 2: Meta Ads Pixel, Custom Audiences & Lookalike Audiences
•    Learn how to install the Meta Ads Pixel
•    Learn how to set up conversion tracking via Meta Ads
•    Understand how to track Meta Ads performance via Google Analytics
•    Learn how to create meaningful Custom Audiences and Lookalike Audiences
•    Group Activity: brainstorm custom lookalike audiences for a business of choice


Session 3: Meta Ads Creatives Best Practices
•    Understand Meta Ads creatives best practices
•    Learn when and how to use each Ad format
•    Learn how to use AI to develop winning copywriting
•    Group Activity: Audit existing Meta Ads creatives


Session 4: Meta Ads Campaign Optimisation
•    Understand Meta Ads metrics that matter
•    Understand attribution and how it affects your campaign strategy
•    Learn how to optimize Meta Ads campaigns [Walkthrough on real-life B2C and B2B campaigns]
•    Learn how to develop insightful Meta Ads reports for your business

Participant Testimonials

In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."

I learnt that there are a lot more options to an ad to optimise them better."

Extensive on Facebook functions."

Learnt new optimisation methods."

Learn a lot of great ways to optimise my campaigns. I knew about maybe 70-75% of what was taught, but it’s a great refresher as well because I might have forgotten some stuff. Everything else that I learnt I really didn’t know. So it was a great learning experience."

I particularly liked the sharing of best practices which cannot be learned if we just google for resources online. Overall, the delivery of the course was super!"

The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."

In-depth walkthrough of the platform"

Good amount of interaction, clear and interesting."

The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."

I appreciated that the trainer got straight to the material. It was delivered in a way that was straightforward and easy to understand.

Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."

Consolidation on best practices, and good to know that we are on the right track for campaign strategy."

Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."

What was taught was very effective and helped us immensely in our work."

I like the conciseness and it was clear how to implement for quick wins and a longer term strategy.    

Who Should Attend

  • Digital Marketers

  • Social Media Managers

  • Marketing Managers

  • E-Commerce Managers

  • Content Marketers

  • Digital Strategists

  • Brand Managers

  • Advertising Professionals

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Meta Ads challenges

Day of the Course

Access your organisation’s Meta Business Suite or Meta Business Manager

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

 

Will the course cover advanced campaign optimisation strategies?

  • Yes! This course is led by a former Business Education Trainer at Facebook (via Rubicor) who will share the inside scoop on advanced Facebook and Instagram campaign optimisation best practices.

 

Is the course updated to reflect the latest features and algorithm changes in Facebook and Instagram Ads?

  • We continuously update our course content with the latest platform developments to provide relevant and current best practices.

 

Do I need any specific software or tools to take this Meta Ads Campaign Optimisation Crash Course?

  • Access to your organisation’s Meta Business Suite or Meta Business Manager is recommended for hands-on practice.

  • You will need access to a Zoom account to join the online course.

  • Access to Google Slides is also recommended for the hands-on exercises.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Meta Ads Campaign Optimisation Crash Course.

Take Your Digital Skills To The Next Level

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