Social Media Analytics
Crash Course

Track social media metrics that matter for your brand! Join this course to learn how to measure your organic and paid success on Facebook, Instagram and LinkedIn.

• Walkthrough organic Facebook, Instagram and LinkedIn metrics that matter

• Learn how to develop meaningful organic social media reports

• Learn how to analyse organic social media reports to make content decisions

• Understand paid social metrics that matter for Facebook, Instagram and LinkedIn

• Learn how to develop meaningful paid social media reports

• Learn how to analyse paid social media reports to make optimisation decisions

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

• 10 years in digital marketing x digital strategy x digital analytics

• Built x2 performance marketing departments from the ground-up

• Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

• Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

• Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

• Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

• Former Business Education Trainer at Facebook (via Rubicor)

• Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

• Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

• Up-skilled over 500 individuals in digital marketing and analytics across SEA

Session 1: Organic Social Media Analytics

• Walkthrough organic Facebook, Instagram and LinkedIn metrics that matter

• Learn how to develop meaningful organic social media reports

• Learn how to analyse organic social media reports to make content decisions

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Session 2: Paid Social Analytics

• Understand paid social metrics that matter for Facebook, Instagram and LinkedIn

• Learn how to develop meaningful paid social media reports

• Learn how to analyse paid social media reports to make optimisation decisions

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Session 3: Social Media Reporting Best Practices

• Learn how to develop meaningful social media reports

• Learn how to ask the right questions to analyse data

• Group Exercise: Analyse real-life social media data