Social media analytics crash course

Social Media Analytics
Crash Course

Course trainer
Trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Walkthrough Organic Facebook, Instagram and LinkedIn Metrics that matter

  • Learn how to develop meaningful Organic Social Media reports

  • Learn how to analyse organic social media reports to make content decisions

  • Understand Paid Social Metrics that matter for Facebook, Instagram and LinkedIn

  • Learn how to develop meaningful Paid Social Media reports

  • Learn how to analyse paid social media reports to make optimisation decisions

Online course

Online Format

3 hours instructor-led

Course competency

Competency Level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Organic Social Media Analytics

  • Walkthrough Organic Facebook, Instagram and LinkedIn Metrics that matter

  • Learn how to develop meaningful Organic Social Media reports

  • Learn how to analyse organic social media reports to make content decisions

Session 2: Paid Social Analytics

  • Understand Paid Social Metrics that matter for Facebook, Instagram and LinkedIn

  • Learn how to develop meaningful Paid Social Media reports

  • Learn how to analyse paid social media reports to make optimisation decisions

Session 3: Social Media Reporting Best Practices

  • Learn how to develop meaningful social media reports

  • Learn how to ask the right questions to analyse data

  • Group Exercise: Analyse real-life Social Media data

Target audience

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • SEO Specialists

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link