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Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Fast-Paced &
Content-Packed
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Social Media Analytics
Crash Course
Wed, 1 Mar
9 am - 12 pm (GMT+8)
Track social media metrics that matter for your brand! Join this course to learn how to measure your organic and paid success on Facebook, Instagram and LinkedIn.
Learning Outcomes
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Walkthrough organic Facebook, Instagram and LinkedIn metrics that matter
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Learn how to develop meaningful organic social media reports
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Learn how to analyse organic social media reports to make content decisions
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Understand paid social metrics that matter for Facebook, Instagram and LinkedIn
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Learn how to develop meaningful paid social media reports
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Learn how to analyse paid social media reports to make optimisation decisions
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Organic Social Media Analytics
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Walkthrough organic Facebook, Instagram and LinkedIn metrics that matter
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Learn how to develop meaningful organic social media reports
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Learn how to analyse organic social media reports to make content decisions
Session 2: Paid Social Analytics
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Understand paid social metrics that matter for Facebook, Instagram and LinkedIn
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Learn how to develop meaningful paid social media reports
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Learn how to analyse paid social media reports to make optimisation decisions
Session 3: Social Media Reporting Best Practices
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Learn how to develop meaningful social media reports
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Learn how to ask the right questions to analyse data
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Group Exercise: Analyse real-life social media data
Participant Testimonials
The content is very relevant and useful to my work. Delivery was clear and structured. Easy to follow."
Builds steadily on first principles, with useful details like recent trends and reporting formats."
I liked the tips and tools shared. The flow of the discussion."
Course Prerequisites
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As this crash course is fast-paced and content-packed, participants require a basic level of competency in social media analytics.
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting