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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced & 
Content-Packed

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Social Media Analytics Crash Course - The Experience Effect

Social Media Analytics
Crash Course

Fri, 17 Nov

9 am - 12 pm (GMT+8)

Track social media metrics that matter for your brand! Join this course to learn how to measure your organic and paid success on Facebook, Instagram and LinkedIn.

Learning Outcomes

  • Walkthrough organic Facebook, Instagram and LinkedIn metrics that matter

  • Learn how to develop meaningful organic social media reports

  • Learn how to analyse organic social media reports to make content decisions

  • Understand paid social metrics that matter for Facebook, Instagram and LinkedIn

  • Learn how to develop meaningful paid social media reports

  • Learn how to analyse paid social media reports to make optimisation decisions

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Organic Social Media Analytics

  • Walkthrough organic Facebook, Instagram and LinkedIn metrics that matter

  • Learn how to develop meaningful organic social media reports

  • Learn how to analyse organic social media reports to make content decisions

Session 2: Paid Social Analytics

  • Understand paid social metrics that matter for Facebook, Instagram and LinkedIn

  • Learn how to develop meaningful paid social media reports

  • Learn how to analyse paid social media reports to make optimisation decisions

Session 3: Social Media Reporting Best Practices

  • Learn how to develop meaningful social media reports

  • Learn how to ask the right questions to analyse data

  • Group Exercise: Analyse real-life social media data

Participant Testimonials

The content is very relevant and useful to my work. Delivery was clear and structured. Easy to follow."

Very clear demos and layman explanation."

Trainer provided tips from his past experiences and wrapped up each segment towards the end. He was also honest about what usually works and what doesn't."

Builds steadily on first principles, with useful details like recent trends and reporting formats."

The course was well presented. The content is useful and helpful."

I liked the tips and tools shared. The flow of the discussion."

I now have a better understanding of how useful and important social media analytics is for driving brand engagement, reaching a wider audience and providing insights to help drive the brand and deepen relationships. Thank you!"     

Course Prerequisites

  • As this crash course is fast-paced and content-packed, participants require a basic level of competency in social media analytics.

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your Social Media Analytics challenges and learning goals

Day of the Course

Join the Zoom meeting

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