Social Media Analytics
Crash Course

Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

• 10 years in digital marketing x digital strategy x digital analytics

• Built x2 performance marketing departments from the ground-up

• Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

• Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

• Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

• Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Learning Outcomes

Session 1: Organic Social Media Analytics

• Walkthrough Organic Facebook, Instagram and LinkedIn Metrics that matter

• Learn how to develop meaningful Organic Social Media reports

• Learn how to analyse organic social media reports to make content decisions

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Session 2: Paid Social Analytics

• Understand Paid Social Metrics that matter for Facebook, Instagram and LinkedIn

• Learn how to develop meaningful Paid Social Media reports

• Learn how to analyse paid social media reports to make optimisation decisions

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Session 3: Social Media Reporting Best Practices

• Learn how to develop meaningful social media reports

• Learn how to ask the right questions to analyse data

• Group Exercise: Analyse real-life Social Media data