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Course Overview

  • Personal Branding vs LinkedIn Pages

  • LinkedIn Algorithm Explained

  • LinkedIn Organic Content Strategy

  • LinkedIn Features and Opportunities

  • LinkedIn Cold Outreach Tactics and Best Practices

  • LinkedIn Paid Advertising Fundamentals

  • LinkedIn Objectives and Tracking Setup

  • LinkedIn Targeting Options

  • Creative Best Practices

LinkedIn Marketing Crash Course - The Experience Effect

LinkedIn Marketing
Crash Course

Wed, 24 Apr

9 am - 12 pm (GMT+8)

Optimise your LinkedIn marketing strategy! Join this hands-on course to acquire best practices and tactics in organic growth and LinkedIn advertising.

Learning Outcomes

  • Understand the LinkedIn algorithm inside out

  • Understand the difference between personal branding and marketing via LinkedIn pages

  • Learn how to create an impactful LinkedIn content calendar

  • Learn how to use LinkedIn for Lead Generation and Community Building

  • Understand the pros and cons of LinkedIn Advertising

  • Walkthrough LinkedIn Campaign setup and targeting options

  • Learn how to optimise LinkedIn advertising campaigns

Online Format

3 hours instructor-led




Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

LinkedIn Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your LinkedIn Challenges

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your LinkedIn Marketing challenges

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Organic LinkedIn Marketing

  • Understand the LinkedIn Algorithm

  • LinkedIn Features and Opportunities

  • LinkedIn Cold Outreach tactics and best practices

  • Personal Branding vs LinkedIn Pages

  • Personal Branding on LinkedIn - tips and best practices

  • Exercise: Create a mini content calendar for a personal brand

  • Growing a community via LinkedIn

Session 2: Paid Advertising on LinkedIn

  • LinkedIn Objectives and tracking set-up

  • LinkedIn Targeting options

  • LinkedIn Campaign set-up best practices

  • LinkedIn Reporting & Campaign Optimisation

Participant Testimonials

Practical tips given for effective marketing on LinkedIn."

Who Should Attend

  • Digital Marketers

  • Social Media Managers

  • Marketing Managers

  • Content Marketers

  • Digital Strategists

  • Brand Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your LinkedIn Marketing challenges

Day of the Course

Access your organisation’s LinkedIn account

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

Is this course updated to reflect the latest trends and changes in LinkedIn Marketing?

  • We continuously update our course content with the latest developments to provide relevant and current best practices.

Will the crash course cover both organic and paid LinkedIn Marketing strategies?

  • Yes! You will learn best practices and tactics in organic growth and LinkedIn advertising.


I am new to LinkedIn Marketing. Is this crash course suitable for me?

  • Yes! This crash course caters to both beginners and those looking to optimise their LinkedIn Marketing efforts.


Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the LinkedIn Marketing Crash Course.

Take Your Digital Skills To The Next Level

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