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TikTok Advertising Crash Course - The Experience Effect

TikTok Advertising
Crash Course

Thurs, 22 Aug

9 am - 12 pm (GMT+8)

TikTok is the fastest-growing social media platform of all time. Join this practical course to learn how to create effective TikTok advertising campaigns.

Course Overview

  • TikTok Ads Set Up

  • TikTok Campaign Set-up and Targeting Options

  • TikTok Creative Best Practices

  • TikTok Metrics that Matter

  • TikTok Custom Reporting

  • TikTok Campaign Optimisation

Learning Outcomes

  • Learn how to set up your TikTok Business Manager and TikTok Ads Account

  • Learn how to install the TikTok Pixel and event tracking

  • Learn how to develop and leverage TikTok Audiences effectively

  • Learn how to create and use TikTok Instant Pages

  • Learn how to set your TikTok campaign objectives

  • Understand TikTok campaign setup and targeting options

  • Learn how to leverage TikTok Audience Insights effectively

  • Understand TikTok creative best practices

  • Learn TikTok metrics that matter and campaign reporting

  • Learn how to optimise your TikTok campaigns for success

Online Format

3 hours instructor-led




Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

TikTok Ads Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your TikTok Ads Challenges

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of TikTok Ads Manager

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your TikTok Advertising challenges

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: TikTok Ads Set Up

  • Set up your TikTok Business Manager and TikTok Ads Account

  • TikTok Pixel Installation & Event Tracking

  • TikTok Custom Audiences

  • TikTok Lookalike Audiences

  • TikTok Audience Insights

  • TikTok Instant Pages


Session 2: TikTok Advertising Fundamentals

  • TikTok Campaign Objectives

  • TikTok Campaign Set-up & Targeting Options

  • TikTok Creative Best Practices


Session 3: TikTok Metrics that Matter & Campaign Reporting

  • TikTok Metrics that matter

  • TikTok Custom Reporting

  • TikTok Campaign Optimisation

Participant Testimonials

The trainer discussed many aspects of how TikTok ads function and what are some dos and don'ts.

Concise learning points!

I like the casual, clear, and snappy presentation."

Insightful and instructor showed knowledge."

Structured course and the trainer often looked back at what was covered.

Really learned a lot! Thank you so much."

Clear explanations with examples, plus group activities to apply what we've learnt."

I learned a new way of marketing my brand. There's a lot of tips that I can use for the future."

Who Should Attend

  • Digital Marketers

  • Social Media Managers

  • Marketing Managers

  • Content Marketers

  • Digital Strategists

  • Brand Managers

  • Advertising Professionals

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your TikTok Advertising challenges

Day of the Course

Access your organisation’s TikTok Ads Manager

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.


Will this crash course cover the latest trends and strategies in TikTok Advertising?

  • We continuously update our course content with the latest platform developments to provide relevant and current best practices.

I am new to TikTok Advertising. Is this crash course suitable for me?

  • Yes! This crash course is suitable for those looking to set up and optimise TikTok Ad campaigns.


Do I need any specific software or tools to take this TikTok Advertising Crash Course?

  • Access to your organisation’s TikTok Ads Manager account is recommended for hands-on practice.

  • You will need access to a Zoom account to join the online course.

  • Access to Google Slides is also recommended for the hands-on exercises.


Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the TikTok Advertising Crash Course.

Take Your Digital Skills To The Next Level

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