
Go-To-Market Strategy Course
31 May - 1 June I 9 am - 12 pm (GMT+8)
Trainer

Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Learning Outcomes
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Acquire Market Analysis Fundamentals
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Walkthrough a Competitive Analysis
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Understand Brand Positioning & Differentiation
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Acquire Pricing Strategies
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Conduct Customer Journey Mapping & Customer Research
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Grasp the Digital Marketing Landscape
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Develop a Go-To-Market Strategy
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Deep dive into Marketing Tactics
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Adopt a Go-To-Market Roadmap
Online Format
6 hours instructor-led training
Divided into 2 sessions,
3 hours each
Competency Level
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Course Agenda
Session 1: Market Analysis Fundamentals
Understand your industry, map your customer journey and position your brand for success.
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Market Analysis Fundamentals
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Competitive Analysis Walkthrough
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Brand Positioning & Differentiation
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Communication Strategy
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Pricing Strategies
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Customer Journey Mapping & Customer Research
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Activity: Communication Strategy
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Activity: Customer Journey Mapping
Session 2: Digital Marketing Landscape
Identify the right marketing channels and tactics for your business.
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Digital Marketing Landscape fundamentals
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Paid vs Organic Marketing Tactics
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Social Media Landscape
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B2C Marketing Tactics
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B2B Marketing Tactics
Session 3: Go-To-Market Strategy Development
Develop a holistic Go-To-Market Strategy.
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Develop a holistic Go-To-Market Strategy
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Tactical Campaign Ideation
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Activity: Develop a holistic Go-To-Market Strategy
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Activity: Tactical Campaign Ideation
Who Should Attend
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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SEO Specialists
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Media Leads