Go-To-Market (GTM) Strategy Course
20 - 21 Jan 2025
9 am - 12 pm (GMT+8)
Join this hands-on course to acquire frameworks, tools and tactics to develop a go-to-market strategy for your brand!
Course Overview
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Market Analysis Fundamentals
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Customer Journey Mapping Exercise
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Communication Strategy
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Pricing Strategy Fundamentals
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Objectives Laddering
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Digital Marketing Landscape
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Social Media Landscape
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Go-To-Market Strategy Development
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Digital Marketing Tactics
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Tools & Operational Plan
Learning Outcomes
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Acquire market analysis fundamentals
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Walkthrough a competitive analysis
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Understand brand positioning and differentiation
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Acquire pricing strategies
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Conduct customer journey mapping and customer research
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Grasp the digital marketing landscape
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Develop a go-to-market strategy
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Deep dive into marketing tactics
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Adopt a go-to-market roadmap
Online Format
6 hours instructor-led
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Divided into 2 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Benefits of Attending
GTM Best Practices &
Pitfalls to Avoid
Actionable Strategies You Can Apply Instantly
Practical Advice on Your GTM Challenges & Questions
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Learning Format
Live Demonstration of Tools
​Hands-on Practice Exercises using real-world scenarios
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your GTM Strategy challenges
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Market Analysis Fundamentals
Understand your industry, map your customer journey and position your brand for success.
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Market analysis fundamentals
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Competitive analysis walkthrough
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Brand positioning and differentiation
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Communication strategy
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Pricing strategies
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Customer journey mapping and customer research
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​Activity: Communication strategy
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Activity: Customer journey mapping
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​Session 2: Digital Marketing Landscape
Identify the right marketing channels and tactics for your business.
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Digital marketing landscape fundamentals
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Paid vs organic marketing tactics
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Social media landscape
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B2C marketing tactics
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B2B marketing tactics
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​Session 3: Go-To-Market Strategy Development
Develop a holistic go-to-market strategy.
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Develop a holistic go-to-market strategy
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Tactical campaign ideation
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​Activity: Develop a holistic go-to-market strategy
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Activity: Tactical campaign ideation
Participant Testimonials
Frameworks that can be applied in real life."
The list of content covered in the course, the insights that the trainer provided and the interaction with the participants."
Definitely something I can use in my jobs."
A lot of practical examples."
The breakdown with detailed explanations and group discussion for the key point of today's session. The trainer kept everyone's industry in mind when explaining the knowledge to make it more applicable in our roles."
The topics were elaborated."
It was elaborate. I like this type of learning because giving examples and elaborating topics are something I find very effective personally. The short exercise is also good."
Loved that the trainer showed us the templates he uses to create GTM plans."
It was a great 2-day session and definitely challenged me to rethink."
Who Should Attend
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Marketers
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Product Managers
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Sales Professionals
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Business Development Executives
Course Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your Go-To-Market Strategy challenges
Day of the Course
Join the Zoom meeting
Frequently Asked Questions
Will I be able to put the learning into practice at work?
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Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​
Is the course updated to reflect the latest trends and tools in Go-To-Market strategies?
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We continuously update our course content with the latest developments to provide relevant and current best practices.
Will the course cover digital marketing and online channels in Go-To-Market planning?
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Yes! The course will deep dive into the current digital marketing landscape and how to identify the right marketing channels and tactics for your business.
Will the course include GTM frameworks and templates?
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Yes! Takeaway practical GTM framework and templates that you can use immediately.
Does this course offer any certification?
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Participants will receive an e-Certificate of Completion after completing the Go-To-Market Strategy Course.