Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Go-To-Market Strategy

Wed - Thurs, 15 - 16 Feb

9 am - 12 pm (GMT+8)

Join this hands-on course to acquire frameworks, tools and tactics to develop a go-to-market strategy for your brand!

Learning Outcomes

Acquire market analysis fundamentals
Walkthrough a competitive analysis
Understand brand positioning and differentiation
Acquire pricing strategies
Conduct customer journey mapping and customer research
Grasp the digital marketing landscape
Develop a go-to-market strategy
Deep dive into marketing tactics
Adopt a go-to-market roadmap

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Trainer

Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

10 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Market Analysis Fundamentals

Understand your industry, map your customer journey and position your brand for success.

Market analysis fundamentals
Competitive analysis walkthrough
Brand positioning and differentiation
Communication strategy
Pricing strategies
Customer journey mapping and customer research
Activity: Communication strategy
Activity: Customer journey mapping

Session 2: Digital Marketing Landscape

Identify the right marketing channels and tactics for your business.

Digital marketing landscape fundamentals
Paid vs organic marketing tactics
Social media landscape
B2C marketing tactics
B2B marketing tactics

Session 3: Go-To-Market Strategy Development

Develop a holistic go-to-market strategy.

Develop a holistic go-to-market strategy
Tactical campaign ideation
Activity: Develop a holistic go-to-market strategy
Activity: Tactical campaign ideation

Participant Testimonials

A lot of practical examples.

Loved that the trainer showed us the templates he uses to create GTM plans."

Definitely something I can use in my jobs."

Who Should Attend

Junior Marketing Executives
Junior Digital Marketing Managers
Marketing Managers
Marketing Directors
Digital Marketing Managers
Digital Marketing Directors
Brand Managers
Content Marketers
PPC Specialists
Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting