top of page
Go-To-Market Strategy Course - The Experience Effect

Go-To-Market (GTM) Strategy Course


9 am - 12 pm (GMT+8)

Join this hands-on course to acquire frameworks, tools and tactics to develop a go-to-market strategy for your brand!

Course Overview

  • Market Analysis Fundamentals

  • Customer Journey Mapping Exercise

  • Communication Strategy

  • Pricing Strategy Fundamentals

  • Objectives Laddering

  • Digital Marketing Landscape

  • Social Media Landscape

  • Go-To-Market Strategy Development

  • Digital Marketing Tactics

  • Tools & Operational Plan

Learning Outcomes

  • Acquire market analysis fundamentals

  • Walkthrough a competitive analysis

  • Understand brand positioning and differentiation

  • Acquire pricing strategies

  • Conduct customer journey mapping and customer research

  • Grasp the digital marketing landscape

  • Develop a go-to-market strategy

  • Deep dive into marketing tactics

  • Adopt a go-to-market roadmap

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each




Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

GTM Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your GTM Challenges & Questions

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of Tools

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your GTM Strategy challenges

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Market Analysis Fundamentals

Understand your industry, map your customer journey and position your brand for success.

  • Market analysis fundamentals

  • Competitive analysis walkthrough

  • Brand positioning and differentiation

  • Communication strategy

  • Pricing strategies

  • Customer journey mapping and customer research

  • ​Activity: Communication strategy

  • Activity: Customer journey mapping

Session 2: Digital Marketing Landscape

Identify the right marketing channels and tactics for your business.

  • Digital marketing landscape fundamentals

  • Paid vs organic marketing tactics

  • Social media landscape

  • B2C marketing tactics

  • B2B marketing tactics

Session 3: Go-To-Market Strategy Development

Develop a holistic go-to-market strategy.

  • Develop a holistic go-to-market strategy

  • Tactical campaign ideation

  • Activity: Develop a holistic go-to-market strategy

  • Activity: Tactical campaign ideation

Participant Testimonials

Frameworks that can be applied in real life."

The list of content covered in the course, the insights that the trainer provided and the interaction with the participants."

Definitely something I can use in my jobs."

A lot of practical examples."

The breakdown with detailed explanations and group discussion for the key point of today's session. The trainer kept everyone's industry in mind when explaining the knowledge to make it more applicable in our roles."

The topics were elaborated."

It was elaborate. I like this type of learning because giving examples and elaborating topics are something I find very effective personally. The short exercise is also good."

Loved that the trainer showed us the templates he uses to create GTM plans."

It was a great 2-day session and definitely challenged me to rethink."

Who Should Attend

  • Marketers

  • Product Managers

  • Sales Professionals

  • Business Development Executives

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Go-To-Market Strategy challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.


Is the course updated to reflect the latest trends and tools in Go-To-Market strategies?

  • We continuously update our course content with the latest developments to provide relevant and current best practices.


Will the course cover digital marketing and online channels in Go-To-Market planning?

  • Yes! The course will deep dive into the current digital marketing landscape and how to identify the right marketing channels and tactics for your business.


Will the course include GTM frameworks and templates?

  • Yes! Takeaway practical GTM framework and templates that you can use immediately.


Does this course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Go-To-Market Strategy Course.

Develop an Effective

GTM Strategy for Your Brand

bottom of page