Go-To-Market Strategy Course

Go-To-Market Strategy Course

31 May - 1 June I 9 am - 12 pm (GMT+8)

Course trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Acquire Market Analysis Fundamentals

  • Walkthrough a Competitive Analysis

  • Understand Brand Positioning & Differentiation

  • Acquire Pricing Strategies

  • Conduct Customer Journey Mapping & Customer Research

  • Grasp the Digital Marketing Landscape

  • Develop a Go-To-Market Strategy

  • Deep dive into Marketing Tactics

  • Adopt a Go-To-Market Roadmap

Online course

Online Format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency Level




Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Market Analysis Fundamentals

Understand your industry, map your customer journey and position your brand for success.

  • Market Analysis Fundamentals

  • Competitive Analysis Walkthrough

  • Brand Positioning & Differentiation

  • Communication Strategy

  • Pricing Strategies

  • Customer Journey Mapping & Customer Research

  • ​Activity: Communication Strategy

  • Activity: Customer Journey Mapping

Session 2: Digital Marketing Landscape

Identify the right marketing channels and tactics for your business.

  • Digital Marketing Landscape fundamentals

  • Paid vs Organic Marketing Tactics

  • Social Media Landscape

  • B2C Marketing Tactics

  • B2B Marketing Tactics

Session 3: Go-To-Market Strategy Development

Develop a holistic Go-To-Market Strategy.

  • Develop a holistic Go-To-Market Strategy

  • Tactical Campaign Ideation

  • Activity: Develop a holistic Go-To-Market Strategy

  • Activity: Tactical Campaign Ideation

Target audience

Who Should Attend

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • SEO Specialists

  • Media Leads