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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Go-To-Market Strategy Course - The Experience Effect

Go-To-Market Strategy


9 am - 12 pm (GMT+8)

Join this hands-on course to acquire frameworks, tools and tactics to develop a go-to-market strategy for your brand!

Learning Outcomes

  • Acquire market analysis fundamentals

  • Walkthrough a competitive analysis

  • Understand brand positioning and differentiation

  • Acquire pricing strategies

  • Conduct customer journey mapping and customer research

  • Grasp the digital marketing landscape

  • Develop a go-to-market strategy

  • Deep dive into marketing tactics

  • Adopt a go-to-market roadmap

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each




Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Market Analysis Fundamentals

Understand your industry, map your customer journey and position your brand for success.

  • Market analysis fundamentals

  • Competitive analysis walkthrough

  • Brand positioning and differentiation

  • Communication strategy

  • Pricing strategies

  • Customer journey mapping and customer research

  • ​Activity: Communication strategy

  • Activity: Customer journey mapping

Session 2: Digital Marketing Landscape

Identify the right marketing channels and tactics for your business.

  • Digital marketing landscape fundamentals

  • Paid vs organic marketing tactics

  • Social media landscape

  • B2C marketing tactics

  • B2B marketing tactics

Session 3: Go-To-Market Strategy Development

Develop a holistic go-to-market strategy.

  • Develop a holistic go-to-market strategy

  • Tactical campaign ideation

  • Activity: Develop a holistic go-to-market strategy

  • Activity: Tactical campaign ideation

Participant Testimonials

A lot of practical examples."

Loved that the trainer showed us the templates he uses to create GTM plans."

Definitely something I can use in my jobs."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting

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