Content Marketing Strategy
Crash Course

TBC
9 am - 12 pm (GMT+8)
Create compelling content that connects with your audience! Join this hands-on course to acquire content marketing frameworks, tools and tips.
Learning Outcomes
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Learn how content marketing can deliver results for your business
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Understand the components of a content marketing strategy
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Learn how to select the right channels for your content marketing efforts
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Understand how social media algorithms work and how to beat them
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Learn how to develop and optimise a social media content calendar
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Learn how to create search-friendly content
Benefits of Attending
Best Practices &
Pitfalls to Avoid
​Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Fast-Paced &
Content-Packed
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Online Format
3 hours instructor-led
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 200 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!

Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Content Marketing Foundations
Set the foundations of a successful content marketing strategy.
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Learn how content marketing can deliver results for your business
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Understand the components of a content marketing strategy
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Learn how to select the right channels for your content marketing efforts
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Session 2: Day to Day (Social Media) Content
Learn how to make the most of your day-to-day social media posts and develop a social media content calendar for your business.
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Understand how social media algorithms work and how to beat them
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Learn how to develop and optimise a social media content calendar
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Learn how to optimise your social media calendars for success
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Session 3: Seasonal Content
Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.
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Learn how to plan and ideate seasonal content ideas effectively
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Learn how to convert your ideas into a campaign plan
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Session 4: Evergreen Content
Learn how to plan and deliver an evergreen content plan for your business.
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Understand the fundamentals of SEO
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Learn how to conduct effective keyword research
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Learn how to create search-friendly content
Participant Testimonials
Informative, not boring at all and packed with new dimensions and things I did not know before."
It is very insightful and informative. I have learnt a lot."
Great training experience and the organiser is very accommodating to our needs. Overall experience is excellent!"
Information, key takeaways and case studies were delivered straight to the point."
Packed with information and learning something new."
I like the course as it gives me some ideas on how to improve social media content for our business."
I liked the fast paced nature of it. That suits the way my brain works :) I found it to be spot on, fast, direct and efficient. Looking forward to joining more."
I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."
The course was really informative and relevant to what we do.​"
I liked the topic. I appreciate the speaker's deck. It's relevant and on trend."
Who Should Attend
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Junior marketing executives
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Junior digital marketing managers
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Marketing managers
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Marketing directors
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Digital marketing managers
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Digital marketing directors
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Brand managers
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Content marketers
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PPC specialists
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Media leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment to help the trainer understand your Content Marketing challenges and learning goals
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Day of the Course
Join the Zoom meeting