Content Marketing Strategy
Crash Course

Content Marketing Strategy Crash Course - The Experience Effect

Wednesday, 28 Sep

9 am - 12 pm (GMT+8)

Tuesday, 13 Dec

9 am - 12 pm (GMT+8)

Engage your stakeholders with compelling reports! Join this hands-on course to acquire frameworks and best practices to tell meaningful stories with your data.

Learning Outcomes

  • Learn how content marketing can deliver results for your business

  • Understand the components of a Content Marketing Strategy

  • Learn how to select the right channels for your content marketing efforts

  • Understand how Social Media Algorithms work and how to beat them

  • Learn how to develop and optimise a Social Media Content Calendar

  • Learn how to create Search Friendly Content

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Content Marketing Foundations

Set the foundations of a successful Content Marketing Strategy. 

  • Learn how content marketing can deliver results for your business

  • Understand the components of a Content Marketing Strategy

  • Learn how to select the right channels for your content marketing efforts

  • Group activity: Select the right platforms for your business

Session 2: Day to Day (Social Media) Content

Learn how to make the most of your day-to-day social media posts and develop a Social Media content calendar for your business.
 

  • Understand how Social Media Algorithms work and how to beat them

  • Learn how to develop and optimise a Social Media Content Calendar

  • Learn how to optimise your social media calendars for success

  • Group activity: Develop a Social Media Calendar for your business

Session 3: Seasonal Content

Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.
 

  • Learn how to plan and ideate seasonal content ideas effectively

  • Learn how to convert your ideas into a campaign plan

  • Group activity: Develop a seasonal content calendar for your business

Session 4: Evergreen Content
Learn how to plan and deliver an evergreen content plan for your business.

Understand the fundamentals of SEO (Search Engine Optimisation).
 

  • Learn how to conduct effective keyword research

  • Learn how to create Search Friendly Content

  • Understand the fundamentals of SEO

  • Group activity: Develop an evergreen content plan for your business

Who Should Attend

  • Junior marketing executives

  • Junior digital marketing managers

  • Marketing managers

  • Marketing directors

  • Digital marketing managers

  • Digital marketing directors

  • Brand managers

  • Content marketers

  • PPC specialists

  • Media leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting