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Course Overview

  • AI Trends and the Future Implications of AI

  • Current AI Applications in Digital Marketing

  • AI Digital Marketing Tools

  • AI Applications in Digital Marketing

  • How to Future-proof your Company for the Era of AI

AI In Digital Marketing Crash Course

AI In Digital Marketing
Crash Course

ChatGPT is changing the digital marketing game. Join this hands-on course to learn practical applications of AI in digital marketing and pitfalls to avoid.

Learning Outcomes

  • Understand AI Trends and the Future Implications of AI in Digital Marketing

  • Learn current AI Applications in Digital Marketing and AI Digital Marketing Tools

  • Learn ChatGPT Applications in Campaign Planning and Ideation

  • Learn ChatGPT Applications in Customer Research and Analytics

  • Learn ChatGPT Applications in SEO and Copywriting

  • Learn ChatGPT Applications in Design and Video Creation

  • Learn ChatGPT Applications in Web Design, Script Building, and SQL databases

  • Learn how to future-proof your company for the era of AI

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Wed, 10 July

9 am - 12 pm (GMT+8)

Benefits of Attending

AI Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your AI Challenges & Questions

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of ChatGPT and Google Gemini

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your AI challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: AI Applications in Digital Marketing

  • AI Trends and the Future Implications of AI in Digital Marketing

  • Current AI Applications in Digital Marketing

  • AI Digital Marketing Tools

  • Developing AI Custom Tools

 

Session 2: ChatGPT Applications in Digital Marketing

  • ChatGPT Applications in Campaign Planning and Ideation + Exercise

  • ChatGPT Applications in Customer Research and Analytics + Exercise

  • ChatGPT Applications in SEO and Copywriting + Exercise

  • ChatGPT Applications in Design and Video Creation

  • ChatGPT Applications in Web Design, Script Building, and SQL databases

Session 3: How to future-proof your company for the era of AI

  • New vs Old Skillsets

  • Implications of AI on Hiring and Interview Tests

  • Implications of AI on Digital Marketing Team Structures

Participant Testimonials

The trainer is very detailed and patient with the explanation. The hands-on exercises were useful and practical."

The information is detailed, trainer is very knowledgable.

Very informative session."

Who Should Attend

  • Digital Marketers

  • Marketing Managers

  • Marketing Directors

  • Content Marketers

  • Digital Strategists

  • Brand Managers

  • Advertising Professionals

  • Media Professionals

  • Marketing Analysts

  • Web Analysts

  • Data Analysts

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your AI challenges

Day of the Course

Access ChatGPT and Google Gemini

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

 

Is the course updated to reflect the latest trends and tools in AI for digital marketing?

  • We continuously update our course content with the latest AI developments to provide relevant and current best practices.

 

Will the course cover AI applications across digital marketing?

Yes! You will learn ChatGPT Applications in:

  • Campaign planning and Ideation

  • Customer research and analytics

  • SEO and copywriting

  • Design and video creation

  • Web design, script building and SQL databases

 

Will the course cover AI tools for digital marketing?

  • Yes! This course will introduce free and paid AI tools for digital marketing. The course will deep dive into practical applications of ChatGPT and Google Gemini.

Do I need any specific software or tools to take this AI In Digital Marketing Crash Course?

  • Access to ChatGPT and Google Gemini is recommended for hands-on practice.

  • You will need access to a Zoom account to join the online course.

  • Access to Google Slides is also recommended for the hands-on exercises.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the AI In Digital Marketing Crash Course.

Take Your Digital Skills To The Next Level

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