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Course Overview

  • Meta’s AI-Powered Algorithm Explained

  • AI for High-Converting Ad Copy, Visuals and Videos

  • AI for Meta Ads Optimisation

​New and Improved

AI for Meta Ads Crash Course - The Experience Effect

AI for Meta Ads
Crash Course

9 June, 9 am - 12 pm (GMT+8)

Online

Meta’s algorithm is AI-driven. Your strategy should be too.​

This practical, high-impact course shows you how to align with Meta Platforms’ AI-powered delivery system, generate high-converting creatives at scale, and automate optimisation workflows — without increasing headcount.

Learning Outcomes

  • Structure campaigns the way Meta’s AI prefers

  • Produce 10+ high-quality ads in under 20 minutes

  • Generate unlimited messaging angles

  • Detect creative fatigue early

  • Analyse data like a senior media buyer

  • Build your own Meta Ads AI Agent

  • Scale without hiring a team

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 250 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

Meta Ads Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your Meta Ads Challenges

Hands-On Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of Meta Business Suite and AI tools

​Hands-on Practice Exercises using Real-world Scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your Meta Ads challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Former Business Education Trainer, Facebook (via Rubicor)
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 14 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

​

​Digital marketing experience:

  • 14 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Meta’s AI-Powered Algorithm Explained

  • How Meta’s Advantage+ Targeting works

  • Signals and Audience hierarchy

  • Broad (AI-Powered) vs Manual Targeting

  • Create an AI-friendly Campaign structure

  • Meta Ads Campaign setup checklist

Outcome: Optimise your Meta Ads Campaign Structure
Included: Meta Ads Checklist, Campaign Structure Blueprint


Session 2: AI for High-Converting Ad Copy, Visuals and Videos

  • AI-Tech Stack for Copy, Image and Video Generation

  • AI Asset generation workflows

  • Generate Ad Images and Videos using AI

  • Generate UGC-style Ads using AI

  • Generate Messaging angles using AI

Outcome: Produce 10 Ads in less than 30 mins
Included: AI-Powered Asset Generation Workflow


Session 3: AI for Meta Ads Optimisation

  • Performance Trends and Pattern detection with AI

  • AI-Powered decision trees (Pause, Scale, Refresh)

  • Creative Fatigue Detection with AI

  • Build Your Own Meta Ads Reporting & Optimisation AI Agent

Outcome: Automate Meta Ads Reporting and Optimisation
Included: Build your own Meta Ads Reporting & Optimisation Agent

 

Participant Testimonials

The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

I learnt that there are a lot more options to an ad to optimise them better."

Learnt new optimisation methods."

Learn a lot of great ways to optimise my campaigns. I knew about maybe 70-75% of what was taught, but it’s a great refresher as well because I might have forgotten some stuff. Everything else that I learnt I really didn’t know. So it was a great learning experience."

I particularly liked the sharing of best practices which cannot be learned if we just google for resources online. Overall, the delivery of the course was super!"

I was able to acquire new knowledge from the course, plus, it is one that is practical and applicable to my job scope."

The trainer managed to break this topic down into parts that were digestible and easy to understand."

The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."

I appreciated that the trainer got straight to the material. It was delivered in a way that was straightforward and easy to understand."

Very informative and straight to the point."

Learned more in-depth on Facebook optimisation which is what I was expecting. Thank you."

The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."

What was taught was very effective and helped us immensely in our work."

I like the conciseness and it was clear how to implement for quick wins and a longer term strategy."

Course Prerequisites

  • As this crash course is fast-paced and content-packed, participants require a basic level of competency in Meta Ads.

Who Should Attend

  • Chief Marketing Officers (CMOs)

  • Digital Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Executives

  • Account Directors

  • Account Managers

  • Account Executives

  • Data Analysts

  • Brand Managers

  • Product Marketing Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Meta Ads challenges

Day of the Course

Access your organisation’s Meta Business Suite or Meta Business Manager

Join the Zoom meeting

Frequently Asked Questions

Is this course beginner-friendly?

  • This course is designed for marketers with basic familiarity with Meta Ads. You should understand campaign objectives, ad sets, and performance metrics. The focus is on AI integration, not basic platform navigation.

 

Will we use real AI tools during the session?

  • Yes. The course includes live demonstrations of AI tools for copywriting, creative generation, performance analysis and automation workflows. You will see practical, production-ready use cases.

​

How is this different from a standard Meta Ads course?

Traditional Meta Ads courses focus on:

  • Manual targeting

  • Basic campaign setup

  • Surface-level optimisation

 

This course focuses on:

  • AI-aligned campaign structures

  • High-volume AI creative production

  • Automation-driven optimisation

  • Building your own AI-powered reporting systems

It is designed for performance scalability, not just platform familiarity.

 

Will I receive templates and frameworks?

Yes. Participants receive practical, ready-to-use resources including:

  • Meta Ads Campaign Structure Blueprint

  • Campaign Setup Checklist

  • AI Asset Generation Workflow

  • Optimisation Decision Tree Framework

  • Meta Ads Reporting & Optimisation AI Agent build framework

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the full course.

Take Your Digital Skills To The Next Level

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