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Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced &

Content-Packed

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Google Analytics 4 Crash Course - The Experience Effect

Google Analytics 4
Crash Course

TBC

9 am - 12 pm (GMT+8)

GA4 is replacing Universal Analytics in July. Join this practical course to deep dive into GA4's new features, reports and how to analyse data on GA4!

Learning Outcomes

  • Get started and configure GA4

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Learn how to use comparisons and filtering

  • Learn how to analyse data in GA4

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to develop website reports

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

​Session 1: Google Analytics 4 Configuration

  • GA4 Metrics, Dimensions, Events and Conversions

  • Set up GA4 Events and Conversions via GA4

  • Set up GA4 Audiences

  • UTM Tags configuration

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Session 2: Google Analytics 4 Data Analysis

  • Learn how to use Comparisons and Filters

  • GA4 Reporting use cases

  • Funnel Analysis set-up and use cases

  • Segment Overlap set-up and use cases

  • GA4 website demo

Participant Testimonials

Trainer explained everything in an easy-to-digest explanation. A lot of samples/demos were shown throughout the session which made it super easy to understand."

Depth of expertise and insights."

The course is really informative and covers many different aspects of GA4."

It was a good overview of what GA4 is. The last hands-on exercise was quite good as it really tested our knowledge and whether we paid attention."

New knowledge gained that is really applicable to my area of work."

Covered a lot of interesting points. It was insightful."

Hands-on teaching where every part of Google Analytics 4 was navigated."

Hands-on and practical advice from the trainer."

The build-up of the content was great. It was presented in a way that was easy to follow."

​Course Prerequisites

  • As this crash course is fast-paced and content-packed, participants require a basic level of competency in Google Analytics 4.

  • Suitable for those currently using Google Analytics 4 and are familiar with its interface

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

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Complete the pre-course assessment to help the trainer understand your challenges and learning goals

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Day of the Course

Join the Zoom meeting

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