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​New and Improved
Google Analytics
Data Analysis & Insights Course
TBC, 9 am - 12 pm (GMT+8)
Online
GA4 has replaced Universal Analytics. Join this hands-on course to deep dive into GA4's new features, reports and how to analyse data on GA4!
Course Overview
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GA4 Optimal Set-up & Configuration
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GA4 Metrics that Matter
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GA4 Navigation & Features
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GA4 Custom Reporting & Funnel Analysis
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GA4 Data Analysis
Learning Outcomes
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Set up and configure GA4 Events, Key Events and Audiences
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Set up and configure UTM Tags for GA4
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Set up complete GA4 reports for your business
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Learn how to use Funnel Analysis and Segment Overlap reports
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Learn how to create Custom GA4 Reports via Looker Studio
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Identify quick wins and marketing opportunities from your GA4 data
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Deep dive into channel, page and demographics performance to identify marketing insights
Online Format
6 hours instructor-led
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Divided into 2 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Benefits of Attending
GA4 Best Practices &
Pitfalls to Avoid
Actionable Strategies You Can Apply Instantly
Practical Advice on Your GA4 Challenges & Questions
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Learning Format
Live Demonstration of Google Analytics 4
​Hands-on Practice Exercises using real GA4 data​
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your GA4 challenges
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Google Analytics 4 Optimal Set-up & Configuration
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Events & Key Event Planning & Tracking
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UTM Tags and Channel Grouping
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Content Grouping
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Segments & Audiences Planning
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Exercise: Map your Google Analytics Audiences
Session 2: Google Analytics 4 Reporting
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Custom GA4 Reports via the Exploration tab (Walkthrough)
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Custom GA4 Reports via Looker Studio (Walkthrough)
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Exercise: Develop a top-level Google Analytics report for your business
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Session 3: Identify Marketing Insights & Opportunities
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Audit & Analyse Channel Performance
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Audit & Analyse Landing Pages
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Audit & Analyse Demographics
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Funnel and Reverse Funnel Exploration
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Channel Attribution Analysis
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Exercise: Analyse your Channel and Landing Page performance to identify marketing insights​
Participant Testimonials
The trainer covered the fundamentals of using GA4, Google Data Studio and Google Tag Manager. The hands-on exercises helped us to become more familiar with navigating and using the tools. He was also very open to questions from the attendees and gave real-life examples and applications to work."
Hands-on teaching where every part of Google Analytics 4 was navigated."
Depth of expertise and insights."
Hands-on practice"
The build-up of the content was great. It was presented in a way that was easy to follow."
Use of real data and examples, easy to visualise and understand."
Fruitful and insightful 2 days! I’ve definitely learnt a lot."
I love the hands-on experience. The trainer took great care of the learners and ensure that everyone understood. He took great effort in checking if there are any questions that we needed to clarify and ask questions."
Sotirios was very clear in his delivery. I like that he emphasised strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."
It was a good overview of what GA4 is. The last hands-on exercise was good as it really tested our knowledge."
Hands-on and practical advice from the trainer."
The course is really informative and covers many different aspects of GA4."
This course allows me to refresh my knowledge on GA4 and learn new tips and tricks that I missed out."
The trainer was clear and knowledgeable on the topic. I love the demonstration sessions!"
Delivery was straight to the point about key information that I could implement."
Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance!"
Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."
New knowledge gained that is really applicable to my area of work."
Covered a lot of interesting points. It was insightful."
It was very well presented and everything was clear and concise."
The course is interactive and the trainer went through the demonstration patiently and very detailed."
Expertise of the trainer, easiness to approach trainer and ask questions."
Who Should Attend
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Digital Marketers
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Marketing Managers
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Content Marketers
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Marketing Analysts
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Web Analysts
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E-Commerce Managers
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Digital Strategists
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Brand Managers
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SEO Specialists
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Advertising Professionals
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Data Analysts
Course Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your Google Analytics 4 challenges
Day of the Course
Access the Google Analytics Demo Account
Join the Zoom meeting
Frequently Asked Questions
Will I be able to put the learning into practice at work?
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Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​
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I am new to Google Analytics 4. Is this course suitable for me?
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This course is suitable for those new to GA4’s interface and features.
Is the course updated to reflect the latest features and changes in GA4?
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We continuously update our course content with the latest developments in GA4 to provide relevant and current best practices.
Do I need any specific software or tools to take this Google Analytics Data Analysis & Insights Course?
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Access to the Google Analytics demo account is recommended for hands-on practice.
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You will need access to a Zoom account to join the online course.
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Access to Google Slides is recommended for the hands-on exercises.
Does this course offer any certification?
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Participants will receive an e-Certificate of Completion after completing the Google Analytics Data Analysis & Insights Course.