Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Google Analytics 4 course

Google Analytics 4
Crash Course

Wednesday, 14 Dec

9 am - 12 pm (GMT+8)

GA4 is replacing Universal Analytics next July. Join this practical course to deep dive into GA4's new features, reports and how to analyse data on GA4!

Learning Outcomes

  • Get started and configure GA4

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Learn how to use comparisons and filtering

  • Learn how to analyse data in GA4

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to develop website reports

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Register

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

​Session 1: Google Analytics 4 Configuration

  • GA4 Metrics, Dimensions, Events and Conversions

  • Set up GA4 Events and Conversions via GA4

  • Set up GA4 Audiences

  • UTM Tags configuration

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Session 2: Google Analytics 4 Data Analysis

  • Learn how to use Comparisons and Filters

  • GA4 Reporting use cases

  • Funnel Analysis set-up and use cases

  • Segment Overlap set-up and use cases

  • GA4 website demo

Participant Testimonials

Trainer explained everything in an easy-to-digest explanation. A lot of samples/demos were shown throughout the session which made it super easy to understand."

Depth of expertise and insights."

It was a good overview of what GA4 is. The last hands-on exercise was quite good as it really tested our knowledge and whether we paid attention."

New knowledge gained that is really applicable to my area of work."

Hands-on teaching where every part of Google Analytics 4 was navigated."

Hands-on and practical advice from the trainer."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

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Complete the pre-course assessment to help the trainer understand your challenges and learning goals

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Day of the Course

Join the Zoom meeting