Google Analytics 4
Crash Course

22 Mar I 9 am – 12 pm (GMT+8)

Trainer

Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

10 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA

Learning Outcomes

Understand the differences between Universal Analytics vs GA4
Learn how to set-up Events for GA4
Learn the new metrics that matter
Understand how and when to use UTM Tags
Get familiar with the new GA4 interface
Learn how to leverage Exploration, Segment Overlap and Funnel Analysis
Learn how to leverage Audiences
Learn how to analyse data to uncover insights that matter (Walkthrough)

Online Format

3 hours instructor-led

Competency Level

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course Agenda

Session 1: Google Analytics 4 Fundamentals

Understand the differences between Universal Analytics vs GA4
Learn how to set-up Events for GA4
Learn the new metrics that matter
Understand how and when to use UTM Tags
Get familiar with the new GA4 interface

Session 2: Google Analytics 4 Deep Dive

Learn how to leverage Exploration, Segment Overlap and Funnel Analysis
Learn how to leverage Audiences
Learn how to analyse data to uncover insights that matter (Walkthrough)

Participant Testimonials

"Trainer explained everything in an easy-to-digest explanation. A lot of samples/demos were shown throughout the session which made it super easy to understand."

"It was a good overview of what GA4 is. The last hands-on exercise was quite good as it really tested our knowledge and whether we paid attention."

"The course was one of the most complicated and detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

"Hands-on exercises"

Who Should Attend

Marketing Managers
Marketing Directors
Digital Marketing Managers
Digital Marketing Directors
Brand Managers
Content Marketers
UX / UI Designers
SEO Specialists
Media Leads

Preparation

Before the course:

Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment form

Day of the course:

Access the Google Analytics demo account1. Go to https://analytics.google.com/analytics/web/demoAccount2. Log in with your Google account3. Click on “ACCESS DEMO ACCOUNT”
Enter the meeting via the Zoom link

Google Analytics 4 Crash Course