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Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Fast-Paced &
Content-Packed
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Google Analytics 4
Crash Course
Tues, 28 Mar
9 am - 12 pm (GMT+8)
GA4 is replacing Universal Analytics in July. Join this practical course to deep dive into GA4's new features, reports and how to analyse data on GA4!
Learning Outcomes
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Get started and configure GA4
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Set up and configure GA4 Events, Conversions and Audiences
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Set up and configure UTM Tags for GA4
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Learn how to use comparisons and filtering
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Learn how to analyse data in GA4
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Learn how to use Funnel Analysis and Segment Overlap reports
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Learn how to develop website reports
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Google Analytics 4 Configuration
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GA4 Metrics, Dimensions, Events and Conversions
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Set up GA4 Events and Conversions via GA4
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Set up GA4 Audiences
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UTM Tags configuration
Session 2: Google Analytics 4 Data Analysis
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Learn how to use Comparisons and Filters
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GA4 Reporting use cases
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Funnel Analysis set-up and use cases
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Segment Overlap set-up and use cases
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GA4 website demo
Participant Testimonials
Trainer explained everything in an easy-to-digest explanation. A lot of samples/demos were shown throughout the session which made it super easy to understand."
Depth of expertise and insights."
The course is really informative and covers many different aspects of GA4."
The build-up of the content was great. It was presented in a way that was easy to follow."
It was a good overview of what GA4 is. The last hands-on exercise was quite good as it really tested our knowledge and whether we paid attention."
New knowledge gained that is really applicable to my area of work."
Hands-on practice."
Hands-on teaching where every part of Google Analytics 4 was navigated."
Hands-on and practical advice from the trainer."
Covered a lot of interesting points. It was insightful."
Course Prerequisites
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As this crash course is fast-paced and content-packed, participants require a basic level of competency in Google Analytics 4.
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting