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Google Analytics 4 Complete Course - The Experience Effect

Google Analytics 4
Complete Course

31 July - 1 Aug

9 am - 12 pm (GMT+8)

GA4 has replaced Universal Analytics. Join this hands-on course to deep dive into GA4's new features, reports and how to analyse data on GA4!

Course Overview

  • Universal Analytics vs GA4

  • GA4 Set Up

  • GA4 Metrics that Matter

  • Event Tracking (Set-up Events in GA4)

  • Reports that Matter Walkthrough

  • Data Analysis Fundamentals

  • Custom Reporting and Funnel Analysis

  • Asking Questions and Uncovering Insights

Learning Outcomes

  • Get started and configure GA4

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Learn how to use comparisons and filtering

  • Learn how to analyse data in GA4

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to develop website reports

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each




Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

GA4 Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your GA4 Challenges & Questions

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of Google Analytics 4

Hands-on Practice Exercises using real GA4 data

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your GA4 challenges

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Google Analytics 4 Configuration

  • GA4 Metrics, Dimensions, Events and Conversions

  • Set up GA4 Events and Conversions via GA4

  • Set up GA4 Audiences

  • UTM Tags configuration

Session 2: Google Analytics 4 Data Analysis

  • Learn how to use Comparisons and Filters

  • GA4 Reporting use cases

  • Funnel Analysis set-up and use cases

  • Segment Overlap set-up and use cases

  • GA4 website demo

Participant Testimonials

The trainer covered the fundamentals of using GA4, Google Data Studio and Google Tag Manager. The hands-on exercises helped us to become more familiar with navigating and using the tools. He was also very open to questions from the attendees and gave real-life examples and applications to work."

Hands-on teaching where every part of Google Analytics 4 was navigated."

Depth of expertise and insights."

Hands-on practice"

The build-up of the content was great. It was presented in a way that was easy to follow."

Use of real data and examples, easy to visualise and understand."

Fruitful and insightful 2 days! I’ve definitely learnt a lot."

Sotirios was very clear in his delivery. I like that he emphasised strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

It was a good overview of what GA4 is. The last hands-on exercise was good as it really tested our knowledge."

Hands-on and practical advice from the trainer."

The course is really informative and covers many different aspects of GA4."

This course allows me to refresh my knowledge on GA4 and learn new tips and tricks that I missed out."

The trainer was clear and knowledgeable on the topic. I love the demonstration sessions!"

Delivery was straight to the point about key information that I could implement."

Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance!"

Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

New knowledge gained that is really applicable to my area of work."

Covered a lot of interesting points. It was insightful."

It was very well presented and everything was clear and concise."

The course is interactive and the trainer went through the demonstration patiently and very detailed."

Who Should Attend

  • Digital Marketers

  • Marketing Managers

  • Content Marketers

  • Marketing Analysts

  • Web Analysts

  • E-Commerce Managers

  • Digital Strategists

  • Brand Managers

  • SEO Specialists

  • Advertising Professionals

  • Data Analysts

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Google Analytics 4 challenges

Day of the Course

Access the Google Analytics Demo Account

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

I am new to Google Analytics 4. Is this course suitable for me?

  • This course is suitable for those new to GA4’s interface and features.


Is the course updated to reflect the latest features and changes in GA4?

  • We continuously update our course content with the latest developments in GA4 to provide relevant and current best practices.


Do I need any specific software or tools to take this GA4 course?

  • Access to the Google Analytics demo account is recommended for hands-on practice.

  • You will need access to a Zoom account to join the online course.

  • Access to Google Slides is recommended for the hands-on exercises.


Does this course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Google Analytics 4 Complete Course.

Take Your Digital Skills To The Next Level

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