
Google Analytics 4
Crash Course
22 Mar I 9 am – 12 pm (GMT+8)
Trainer

Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Learning Outcomes
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Understand the differences between Universal Analytics vs GA4
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Learn how to set-up Events for GA4
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Learn the new metrics that matter
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Understand how and when to use UTM Tags
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Get familiar with the new GA4 interface
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Learn how to leverage Exploration, Segment Overlap and Funnel Analysis
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Learn how to leverage Audiences
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Learn how to analyse data to uncover insights that matter (Walkthrough)
Course Agenda
Session 1: Google Analytics 4 Fundamentals
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Understand the differences between Universal Analytics vs GA4
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Learn how to set-up Events for GA4
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Learn the new metrics that matter
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Understand how and when to use UTM Tags
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Get familiar with the new GA4 interface
Session 2: Google Analytics 4 Deep Dive
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Learn how to leverage Exploration, Segment Overlap and Funnel Analysis
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Learn how to leverage Audiences
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Learn how to analyse data to uncover insights that matter (Walkthrough)
Participant Testimonials
"Trainer explained everything in an easy-to-digest explanation. A lot of samples/demos were shown throughout the session which made it super easy to understand."
"It was a good overview of what GA4 is. The last hands-on exercise was quite good as it really tested our knowledge and whether we paid attention."
"The course was one of the most complicated and detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."
"Hands-on exercises"
Who Should Attend
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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UX / UI Designers
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SEO Specialists
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Media Leads
Preparation
Before the course:
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Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment form
Day of the course:
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Access the Google Analytics demo account1. Go to https://analytics.google.com/analytics/web/demoAccount2. Log in with your Google account3. Click on “ACCESS DEMO ACCOUNT”
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Enter the meeting via the Zoom link