Google Analytics 4
crash course

8 July 2021 I 2 – 5 pm (GMT+8)

Trainer

SOTIRIOS SERIDIS

FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

• 10 years in digital marketing x digital strategy x digital analytics

• Built x2 performance marketing departments from the ground-up

• Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

• Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

• Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

• Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

• Former Business Education Trainer at Facebook (via Rubicor)

• Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

• Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

• Up-skilled over 500 individuals in digital marketing and analytics across SEA

Learning objectives

• Understand the differences between Universal Analytics vs GA4

• Learn how to set-up Events for GA4

• Learn the new metrics that matter

• Understand how and when to use UTM Tags

• Get familiar with the new GA4 interface

• Learn how to leverage Exploration, Segment Overlap and Funnel Analysis

• Learn how to leverage Audiences

• Learn how to analyse data to uncover insights that matter (Walkthrough)

• Marketing Managers

• Marketing Directors

• Digital Marketing Managers

• Digital Marketing Directors

• Brand Managers

• Content Marketers

• ​UX / UI Designers

• SEO Specialists

• Media Leads

Before the course:

• Join the WhatsApp group chat to receive course updates

• Complete the pre-course assessment form

Day of the course:

• Enter the meeting via the Zoom link