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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced & 

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Google Ads Crash Course - The Experience Effect

Google Ads
Campaign Optimisation

Crash Course

26 Feb 2024,

9 am - 12 pm (GMT+8)

Deep dive into Google Ads! Join this interactive course to acquire the latest best practices, dos and don'ts, to optimise your Google Ads campaigns.

Learning Outcomes

  • Plan and deploy paid search campaigns with attention to details

  • Identify the right keyword mix for your campaigns

  • Optimise your ad copies and ad extensions for success

  • Optimise your paid search campaigns for success

  • Use keyword match types effectively

  • Leverage automated bidding strategies

  • Develop channel synergies beyond paid search

  • Acquire remarketing best practices

Online Format

3 hours instructor-led




Receive a e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Paid Search Fundamentals

  • The making of a great paid search campaign

  • Deploy an effective campaign structure

  • Deploy winning ad-copies

  • Leverage ad extensions to the maximum

Session 2: Optimise your Paid Search Campaign for Success

  • Campaign optimisation best practices

  • Ad group optimisation best practices

  • Keyword optimisation best practices

  • Leverage bidding strategies

Session 3: Google Ads Beyond Paid Search

  • Google Display Network best practices

  • When and how to use YouTube and Discovery campaigns

  • Performance Max best practices

  • Remarketing best practices

Participant Testimonials

The trainer is very knowledgeable in digital marketing specifically Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."

Questions were accommodated well. It was detailed."

Direct and detailed. Not too generic which is good."

I can say this workshop definitely upgraded my knowledge from basic to advanced. I am very grateful to have attended this training."

Practical and met the advertised expectations."

The trainer was knowledgeable and gave action plans that are helpful and doable."

The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."

Course Prerequisites

  • As this crash course is fast-paced and content-packed, participants require a basic level of competency in Google Ads.

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your Google Ads challenges and learning goals

Day of the Course

Join the Zoom meeting

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