top of page

​New and Improved

AI for Google Ads Crash Course - The Experience Effect

AI for Google Ads
Crash Course

28 April, 9 am - 12 pm (GMT+8)

Online

Join this practical, implementation-driven course to learn how to run smarter, faster and more scalable campaigns using AI.

​

You will learn how Google’s machine learning system actually makes decisions — from Smart Bidding to Performance Max — and how to structure campaigns so the algorithm works in your favour. Beyond strategy, you will build AI workflows that generate ads at scale, detect performance trends and automate optimisation.​

Course Overview

  • Google’s AI-Powered Algorithm Explained

  • AI for High-Converting Ad Copy, Visuals and Videos

  • AI for Google Ads Optimisation

Learning Outcomes

  • Structure campaigns the way Google’s AI prefers

  • Launch high-performing Ads in under 20 minutes

  • Generate unlimited keyword + messaging angles

  • Detect performance decay early (QS, CTR, CPC shifts)

  • Analyse data like a senior PPC strategist

  • Build your own Google Ads AI Agent

  • Scale without expanding your team

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive a e-certificate of completion

Course Fee

SGD 250 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

Google Ads Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your Google Ads Challenges

Hands-On Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of Google Ads and AI tools

​Hands-on Practice Exercises using Real-world Scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your Google Ads challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 14 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

​

​Digital marketing experience:

  • 14 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Google’s AI-Powered Algorithm Explained

  • Smart Bidding mechanics

  • Impact of Audiences and Conversion Actions

  • Performance Max & AI Max vs Traditional Search Campaigns

  • Broad Match vs Manual Match Types

  • AI-Powered Keyword clustering

  • Google Ads Campaign setup checklist

Outcome: Optimise your Google Ads Campaign Structure
Included: Google Ads Checklist, Campaign Structure Blueprint

​​

Session 2: AI for High-Converting Ad Copy, Visuals and Videos

  • AI Tech Stack for Google Ads

  • AI Asset Generation Workflows

  • Generate Responsive Search Ads with AI

  • Generate YouTube & PMax Ads with AI

  • Create your own AI Asset Generation Agent for Google Ads

Outcome: Produce 20 Ads in less than 30 mins
Included: Build your own Google Ads Asset Generation Agent

​​

Session 3: AI for Google Ads Optimisation

  • Performance Trends & Pattern Detection with AI

  • AI-Powered Decision Trees (Pause vs Scale)

  • Google Ads Campaign Optimisation Checklist

  • Build Your Own Google Ads Reporting & Optimisation AI Agent

Outcome: Automate Google Ads Reporting and Optimisation
Included: Build your own Google Ads Reporting & Optimisation Agent Guide

Participant Testimonials

The trainer is very knowledgeable in digital marketing specifically Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."

Questions were accommodated well. It was detailed."

Direct and detailed. Not too generic which is good."

The trainer is very knowledgeable, patient and clear in his training."

I can say this workshop definitely upgraded my knowledge from basic to advanced. I am very grateful to have attended this training."

Practical and met the advertised expectations."

I liked how the instructor gave tips and best practices."

Useful insights."

The trainer was knowledgeable and gave action plans that are helpful and doable."

The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."

The delivery was good. The trainer gave recommendations that are relevant to my problems and solved the issues I face. It was a nice experience to join this session."

Course Prerequisites

  • As this crash course is fast-paced and content-packed, participants require a basic level of competency in Google Ads.

Who Should Attend

  • Chief Marketing Officers (CMOs)

  • Digital Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Executives

  • Account Directors

  • Account Managers

  • Account Executives

  • Data Analysts

  • Brand Managers

  • Product Marketing Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Google Ads challenges

Day of the Course

Access your organisation’s Google Ads account

Join the Zoom meeting

Frequently Asked Questions

Is this course suitable for beginners?

  • Participants should have basic familiarity with Google Ads campaign setup and metrics (CTR, CPC, CPA, conversions). This course focuses on AI integration, optimisation strategy and automation workflows rather than platform fundamentals.

​

What is the difference between this and a standard Google Ads course?

Traditional Google Ads courses focus on setup, targeting and reporting.
This course focuses on:

  • Working with Google’s machine learning systems

  • Structuring campaigns for algorithmic efficiency

  • Automating creative production

  • Building AI-powered reporting and optimisation agents

It is designed for marketers who want to leverage and scale.

​

Will we use real AI tools during the session?

Yes. You will learn practical AI workflows and build AI agents for:

  • Asset generation

  • Reporting automation

  • Optimisation decision support

This is a hands-on implementation-focused session.

​

Will I receive templates or frameworks?

Yes! You will receive:

  • Google Ads Campaign Structure Blueprint

  • Campaign Optimisation Checklist

  • AI Asset Generation Agent Framework

  • Reporting & Optimisation Agent Guide

These are designed for immediate implementation after the course.

​ 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the full course.

​

Can this course be conducted in-house?

  • Yes. The course can be customised for in-house teams. Hands-on exercises can be adapted to your existing campaign structure and performance data.

Take Your Digital Skills To The Next Level

bottom of page