Course Overview
-
Google Ads Tracking and Measurement
-
Google Ads Campaign Optimisation Best Practice
-
Google Ads Analysis Deep Dive
-
Google Ads Custom Reporting
​New and Improved

Google Ads
Campaign Optimisation
& Analytics
Crash Course
TBC, 9 am - 12 pm (GMT+8)
Online
Deep dive into Google Ads! Join this practical course to acquire the latest best practices, dos and don'ts, to optimise your Google Ads campaigns.
Learning Outcomes
-
Understand Google Ads Tracking and Measurement
-
Learn how to audit and analyse Campaign performance
-
Understand Google Ads Campaign Optimisation best practices
-
Walkthrough advanced Google Ads strategies and tactics
-
Learn how to audit and analyse Keyword performance
-
Learn how to audit and analyse Audience performance
-
Learn how to audit and analyse Ad Copy and Creative performance
-
Develop an optimal Google Ads reporting structure
-
Learn how to create Google Ads custom metrics
Online Format
3 hours instructor-led
Competency
Intermediate
Certification
Receive a e-certificate of completion
Course Fee
SGD 200 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Benefits of Attending
Google Ads Best Practices &
Pitfalls to Avoid
Actionable Strategies You Can Apply Instantly
Practical Advice on Your Google Ads Challenges
Hands-On Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Learning Format
Live Demonstration of Google Ads
​Hands-on Practice Exercises using Real-world Scenarios​
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your Google Ads challenges

Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
​
​Digital marketing experience:
-
13 years in digital marketing x digital strategy x digital analytics
-
Built x2 performance marketing departments from the ground-up
-
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
-
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
-
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
-
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
​
​Trainer experience:
-
Former Business Education Trainer at Facebook (via Rubicor)
-
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
-
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
-
Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Google Ads Tracking & Measurement
-
Google Ads Conversion Tracking walkthrough
-
Google Ads Reporting fundamentals (Dimensions and Metrics)
-
Google Ads Custom Metrics walkthrough
Session 2: Google Ads Campaign Optimisation Best Practices
-
Google Ads optimal campaign structure
-
Google Ads audience best practices
-
Google Ads Ad Copy and Creative best practices
-
Advanced Google Ads strategies and tactics
​​
Session 3: Google Ads Analysis Deep Dive
-
Google Ads Campaign Analysis walkthrough - Examples and case studies of Google Ads performance analysis scenarios
-
Google Ads Keyword analysis - Examples and case studies of Google Ads performance analysis scenarios
-
Google Ads Audience Analysis walkthrough - Examples and case studies of Google Ads creative analysis scenarios
-
Google Ads Ad Copy and Creative Analysis walkthrough - Examples and case studies of Google Ads creative analysis scenarios
Session 4: Google Ads Custom Reporting
-
Google Ads optimal reporting structure
-
Google Ads Attribution walkthrough
-
Google Ads Auction Insights analysis
Participant Testimonials
The trainer is very knowledgeable in digital marketing specifically Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."
Questions were accommodated well. It was detailed."
Direct and detailed. Not too generic which is good."
The delivery was good. The trainer gave recommendations that are relevant to my problems and solved the issues I face. It was a nice experience to join this session."
I can say this workshop definitely upgraded my knowledge from basic to advanced. I am very grateful to have attended this training."
Practical and met the advertised expectations."
I liked how the instructor gave tips and best practices."
The trainer is very knowledgeable, patient and clear in his training."
The trainer was knowledgeable and gave action plans that are helpful and doable."
The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."
The delivery was good. The trainer gave recommendations that are relevant to my problems and solved the issues I face. It was a nice experience to join this session."
Useful insights."
Course Prerequisites
-
As this crash course is fast-paced and content-packed, participants require a basic level of competency in Google Ads.
Who Should Attend
-
Digital Marketers
-
Marketing Managers
-
Web Managers
-
E-Commerce Managers
-
Digital Strategists
-
Brand Managers
-
Advertising Professionals
Course Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your Google Ads challenges
Day of the Course
Access your organisation’s Google Ads account
Join the Zoom meeting
Frequently Asked Questions
Will I be able to put the learning into practice at work?
-
Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​
Is the course updated to reflect the latest features and changes in Google Ads?
-
We continuously update our course content with the latest platform developments to provide relevant and current best practices.
Will the course cover different types of Google Ads campaigns?
-
Yes! The course will include optimisation best practices for Search, Display, Video and Performance Max campaigns.
Do I need any specific software or tools to take this Google Ads Campaign Optimisation & Analytics Crash Course?
-
Access to your organisation’s Google Ads account is recommended for hands-on practice.
-
You will need access to a Zoom account to join the online course.
-
Access to Google Slides is also recommended for the hands-on exercises.
Does this crash course offer any certification?
-
Participants will receive an e-Certificate of Completion after completing the Google Ads Campaign Optimisation & Analytics Crash Course.