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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced & 

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Google Ads Crash Course - The Experience Effect

Google Ads
Campaign Optimisation

Crash Course

Tues, 7 Mar

9 am - 12 pm (GMT+8)

Deep dive into Google Ads! Join this interactive course to acquire the latest best practices, dos and don'ts, to optimise your Google Ads campaigns.

Learning Outcomes

  • Plan and deploy paid search campaigns with attention to details

  • Identify the right keyword mix for your campaigns

  • Optimise your ad copies and ad extensions for success

  • Optimise your paid search campaigns for success

  • Utilise keyword match types effectively

  • Leverage automated bidding strategies

  • Develop channel synergies beyond paid search

  • Acquire remarketing best practices

Online Format

3 hours instructor-led




Receive a e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Paid Search Fundamentals

  • The making of a great Paid Search campaign

  • Deploy an effective campaign structure

  • Deploy winning ad-copies

  • Leverage ad extensions to the maximum

Session 2: Optimise your Paid Search Campaign for Success

  • Campaign Optimisation best practices

  • Ad-Group Optimisation best practices

  • Keyword Optimisation best practices

  • Leverage Bidding strategies

Session 3: Google Ads Beyond Paid Search

  • Google Display Network best practices

  • When and how to use YouTube and Discovery campaigns

  • Remarketing best practices

Participant Testimonials

The trainer is very knowledgeable in digital marketing specifically Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."

The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."

I can say this workshop definitely upgraded my knowledge from basic to advanced. I am very grateful to have attended this training."

Practical and met the advertised expectations."

Questions were accommodated well. It was detailed."

Course Prerequisites

  • As this crash course is fast-paced and content-packed, participants require a basic level of competency in Google Ads.

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting

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