Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
26 Feb 2024,
9 am - 12 pm (GMT+8)
Deep dive into Google Ads! Join this interactive course to acquire the latest best practices, dos and don'ts, to optimise your Google Ads campaigns.
Plan and deploy paid search campaigns with attention to details
Identify the right keyword mix for your campaigns
Optimise your ad copies and ad extensions for success
Optimise your paid search campaigns for success
Use keyword match types effectively
Leverage automated bidding strategies
Develop channel synergies beyond paid search
Acquire remarketing best practices
3 hours instructor-led
Receive a e-certificate of completion
SGD 200 per pax
10% off for 3 pax or more
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
12 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA
Session 1: Paid Search Fundamentals
The making of a great paid search campaign
Deploy an effective campaign structure
Deploy winning ad-copies
Leverage ad extensions to the maximum
Session 2: Optimise your Paid Search Campaign for Success
Campaign optimisation best practices
Ad group optimisation best practices
Keyword optimisation best practices
Leverage bidding strategies
Session 3: Google Ads Beyond Paid Search
Google Display Network best practices
When and how to use YouTube and Discovery campaigns
Performance Max best practices
Remarketing best practices
The trainer is very knowledgeable in digital marketing specifically Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."
Questions were accommodated well. It was detailed."
Direct and detailed. Not too generic which is good."
I can say this workshop definitely upgraded my knowledge from basic to advanced. I am very grateful to have attended this training."
Practical and met the advertised expectations."
The trainer was knowledgeable and gave action plans that are helpful and doable."
The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."
As this crash course is fast-paced and content-packed, participants require a basic level of competency in Google Ads.
Who Should Attend
Junior Marketing Executives
Junior Digital Marketing Managers
Digital Marketing Managers
Digital Marketing Directors
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your Google Ads challenges and learning goals
Day of the Course
Join the Zoom meeting