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Course Overview

  • Why Content Marketing?

  • Content Marketing Ideation

  • Content Marketing Fundamentals

  • Content Marketing Strategy

  • Day to Day (Social Media) Content

  • Seasonal Content Strategy

  • Evergreen Content Strategy

Content Marketing Strategy Course - The Experience Effect

Content Marketing Strategy Course

TBC

9 am - 12 pm (GMT+8)

Create compelling content that connects with your audience! Join this hands-on course to acquire content marketing frameworks, tools and tips.

Learning Outcomes

  • Understand the fundamentals of a content marketing strategy

  • Learn how to select the right channels for your content marketing efforts

  • Understand how social media algorithms work and how to beat them

  • Learn how to develop and optimise a social media content calendar

  • Learn how to ideate and deliver seasonal content for your business

  • Learn how to conduct keyword research and develop an evergreen content plan

  • Learn how to use AI to create SEO-friendly content 

  • Learn how to write stories that connect with your audience

  • Learn how to measure and audit your content marketing efforts

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your Challenges & Questions

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of Content Marketing Tools

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your Content Marketing challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Content Marketing Foundations
•    Understand the fundamentals of a content marketing strategy
•    Learn how to select the right channels for your content marketing efforts
•    Learn how to develop a content marketing strategy for your business
•    Learn how to measure the effectiveness of your Content Strategy
•    Group Activity: Develop a draft content marketing strategy for your business


Session 2: Social Media Deep Dive
•    Understand how social media algorithms work
•    Understand the nuances of Facebook, Instagram, LinkedIn, YouTube and TikTok
•    Learn how to develop impactful social media calendars for your business
•    Understand social media content best practices
•    Group Activity: Develop a social media content calendar for your business


Session 3: Seasonal Content
•    Understand the importance of seasonal content
•    Learn how to ideate and deliver seasonal content for your business
•    Learn how to make the most of your seasonal content
•    Group Activity: Develop a seasonal content plan for your business


Session 4: Evergreen Content
•    Understand what makes content evergreen
•    Learn how to conduct keyword research and how to develop an evergreen content plan for your business
•    Learn how to create SEO-friendly content with AI
•    Understand how to optimise your evergreen content for search results
•    Group Activity: Develop an evergreen content plan for your business


Session 5: Storytelling Fundamentals
•    Understand how to make storytelling part of your daily communications
•    Learn how to write stories that connect with your audience
•    Learn how to use the most common storytelling frameworks
•    Group activity: Develop a story for your business


Session 6: Content Marketing Audit and Measurement
•    Understand content marketing metrics that matter
•    Learn how to develop meaningful content marketing reports
•    Learn how to use reporting insights to optimise your content marketing efforts

Participant Testimonials

Informative, not boring at all and packed with new dimensions and things I did not know before."

It is very insightful and informative. I have learnt a lot."

Great training experience and the organiser is very accommodating to our needs. Overall experience is excellent!"

The course material is compact yet comprehensive, which makes it a good refresher for content marketers."

Packed with information and learning something new."

I like the course as it gives me some ideas on how to improve social media content for our business."

I liked the topic. I appreciate the speaker's deck. It's relevant and on trend."

I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."

The course was really informative and relevant to what we do."

Information, key takeaways and case studies were delivered straight to the point."

Who Should Attend

  • Digital Marketers

  • Marketing Managers

  • Content Marketers

  • Social Media Managers

  • Digital Strategists

  • Brand Managers

  • SEO Specialists

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Content Marketing challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

 

Is the course updated to reflect the latest trends and changes in Content Marketing?

  • We continuously update our course content with the latest Content Marketing trends and tools to provide relevant and current best practices.

 

Will the course cover different types of content?

  • This course will cover best practices for creating engaging social media, seasonal and evergreen (SEO) content.

 

Will the course cover Content Marketing frameworks and tools?

  • Yes! Takeaway Content Marketing frameworks, templates and free tools that you can use immediately.

 

Does this course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Content Marketing Strategy Course.

Take Your Digital Skills To The Next Level

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