Search Engine Optimisation Strategy course

Search Engine Optimisation

12 - 13 Oct I 9 am - 12 pm (GMT+8)

Course trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Learn how Search Engines work

  • Understand the fundamentals of successful SEO

  • Learn how to develop Search-Friendly pages

  • Learn how to develop SEO friendly content to rank on SERPs

  • Learn how to get started with link building

  • Learn how to migrate a website effectively

  • Understand SEO metrics that matter

  • Learn how to measure and report on your SEO efforts

Online course

Online Format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency Level




Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: SEO Fundamentals – How To Get Started With SEO

  • Learn how Search Engines work

  • Understand the fundamentals of successful SEO

  • Walkthrough of Search Console

  • Understand indexation and how it works

  • Learn how to plan an effective sitemap

  • Search engine mechanics

  • How to get started with technical SEO

  • Get familiar with fundamental SEO tools

  • Group activity: Work on optimising a website Page

Session 2: Get Started With SEO-Friendly Content

Deep dive in On-Page SEO and SEO-Friendly Content

  • Learn how to reverse engineer search results

  • Learn how to optimise your Pages to rank on SERPs

  • Understand how featured snippets work

  • Learn how to develop search friendly content

  • Case study: Walkthrough of effective keyword research

  • Group activity: Work on your brand’s keyword research (Guided)

Session 3: Link Building Fundamentals

Learn how to get started with link building

  • Understand how link building works

  • Understand link building metrics that matter

  • Learn how to develop a link building plan

  • Learn to go execute link building outreach campaigns

  • Group activity: Brainstorm your Link Building Partners

Session 4: SEO Management and Reporting

Learn how to develop a SEO Report on Google Data Studio

  • Learn how to develop a meaningful SEO Report

  • Understand the scope of work of an SEO agency

  • Learn when it makes sense to hire an SEO agency

Participant testimonials

Participant Testimonials

"Vast knowledge on SEO from the trainer and able to answer all the questions."

"I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

"New knowledge for me."

Target audience

Who Should Attend

  • Junior marketing executives

  • Junior digital marketing managers

  • Marketing managers

  • Marketing directors

  • Digital marketing managers

  • Digital marketing directors

  • Brand managers

  • Content marketers

  • PPC specialists

  • Media leads

Course prerequisites

Course Prerequisites

  • Basic familiarity with website architecture

  • Basic familiarity with digital marketing

Course preparation


Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Log into your organisation's Search Console

  • Enter the meeting via the Zoom link