SEO

STRATEGy

Trainer

SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

10 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA

Learning objectives

Learn how Search Engines work
Understand the fundamentals of successful SEO
Learn how to develop Search-Friendly pages
Learn how to develop SEO friendly content to rank on SERPs
Learn how get started with link building
Learn how to migrate a website effectively
Understand SEO metrics that matter
Learn how to measure and report on your SEO efforts

Online format

6 hours instructor-led training

Divided into 2 sessions,

3 hours each

Competency level

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 400 per pax

run this course in-house

Min 4 pax

Request Training

Questions? Drop us a note!

Course agenda

Session 1: SEO Fundamentals – How To Get Started With SEO

Learn how Search Engines work
Understand the fundamentals of successful SEO
Walkthrough of Search Console
Understand indexation and how it works
Learn how to plan an effective sitemap
Search engine mechanics
How to get started with technical SEO
Get familiar with fundamental SEO tools
Group activity: Work on optimising a website Page

Session 2: Get Started With SEO-Friendly Content

Deep dive in On-Page SEO and SEO-Friendly Content

Learn how to reverse engineer search results
Learn how to optimise your Pages to rank on SERPs
Understand how featured snippets work
Learn how to develop search friendly content
Case study: Walkthrough of effective keyword research
Group activity: Work on your brand’s keyword research (Guided)

Session 3: Link Building Fundamentals

Learn how to get started with link building

Understand how link building works
Understand link building metrics that matter
Learn how to develop a link building plan
Learn to go execute link building outreach campaigns
Group activity: Brainstorm your Link Building Partners

Session 4: SEO Management and Reporting

Learn how to develop a SEO Report on Google Data Studio

Learn how to develop a meaningful SEO Report
Understand the scope of work of an SEO agency
Learn when it makes sense to hire an SEO agency

WHO SHOULD ATTEND

Junior marketing executives
Junior digital marketing managers
Marketing managers
Marketing directors
Digital marketing managers
Digital marketing directors
Brand managers
Content marketers
PPC specialists
Media leads

Course Prerequisites

Basic familiarity with website architecture
Basic familiarity with digital marketing

Preparation

Before the course:

Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment form

Day of the course:

Log into your organisation's Search Console
Enter the meeting via the Zoom link

SEO