Search Engine Optimisation Strategy course

Search Engine Optimisation
Strategy

12 - 13 Oct I 9 am - 12 pm (GMT+8)

Course trainer
Trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Learn how Search Engines work

  • Understand the fundamentals of successful SEO

  • Learn how to develop Search-Friendly pages

  • Learn how to develop SEO friendly content to rank on SERPs

  • Learn how to get started with link building

  • Learn how to migrate a website effectively

  • Understand SEO metrics that matter

  • Learn how to measure and report on your SEO efforts

Online course

Online Format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency Level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Register

Questions? Drop us a note!

Course agenda

Course Agenda

​Session 1: SEO Fundamentals – How To Get Started With SEO

  • Learn how Search Engines work

  • Understand the fundamentals of successful SEO

  • Walkthrough of Search Console

  • Understand indexation and how it works

  • Learn how to plan an effective sitemap

  • Search engine mechanics

  • How to get started with technical SEO

  • Get familiar with fundamental SEO tools

  • Group activity: Work on optimising a website Page

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Session 2: Get Started With SEO-Friendly Content

Deep dive in On-Page SEO and SEO-Friendly Content

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  • Learn how to reverse engineer search results

  • Learn how to optimise your Pages to rank on SERPs

  • Understand how featured snippets work

  • Learn how to develop search friendly content

  • Case study: Walkthrough of effective keyword research

  • Group activity: Work on your brand’s keyword research (Guided)

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Session 3: Link Building Fundamentals

Learn how to get started with link building

  • Understand how link building works

  • Understand link building metrics that matter

  • Learn how to develop a link building plan

  • Learn to go execute link building outreach campaigns

  • Group activity: Brainstorm your Link Building Partners

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Session 4: SEO Management and Reporting

Learn how to develop a SEO Report on Google Data Studio

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  • Learn how to develop a meaningful SEO Report

  • Understand the scope of work of an SEO agency

  • Learn when it makes sense to hire an SEO agency

Participant testimonials

Participant Testimonials

"Vast knowledge on SEO from the trainer and able to answer all the questions."

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"I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

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"New knowledge for me."

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Target audience

Who Should Attend

  • Junior marketing executives

  • Junior digital marketing managers

  • Marketing managers

  • Marketing directors

  • Digital marketing managers

  • Digital marketing directors

  • Brand managers

  • Content marketers

  • PPC specialists

  • Media leads

Course prerequisites

Course Prerequisites

  • Basic familiarity with website architecture

  • Basic familiarity with digital marketing

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Log into your organisation's Search Console

  • Enter the meeting via the Zoom link