%20cropped.png)
Digital Marketing
Bootcamp
5 June, 6 June, 26 June, 27 June
9 am - 12 pm (GMT+8)
Our Digital Marketing Bootcamp is a power-packed 12-hour programme to hone your digital marketing skills and equip you with the latest industry best practices. Takeaway actionable strategies in Digital Strategy, Google Analytics 4, SEO and Content Marketing.
​
No jargon, we only share practical strategies that you can immediately apply to your day-to-day marketing efforts. Worried about platform changes? We continuously update our course content to help you future-proof your digital marketing strategies.
Benefits Of Attending
Best Practices &
Pitfalls to Avoid
Actionable Strategies You Can Apply Instantly
Practical Advice on Your Challenges & Questions
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Online Format
12 hours instructor-led
​
Divided into 4 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 700 per pax
Early Bird Discount
10% off when you register and pay by 15 May 2024
Group Discount
10% off for 3 pax or more
Questions? Drop us a note!
Learning Format
Live Demonstration of Digital Marketing Tools
​Hands-on Practice Exercises using real-world scenarios​
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your Digital Marketing challenges
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
​
Digital marketing experience:
-
12 years in digital marketing x digital strategy x digital analytics
-
Built x2 performance marketing departments from the ground-up
-
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
-
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
-
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
-
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
​
Trainer experience:
-
Former Business Education Trainer at Facebook (via Rubicor)
-
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
-
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
-
Up-skilled over 500 individuals in digital marketing and analytics across SEA
Bootcamp Agenda
Session 1: 5 June, 9 am - 12 pm (GMT+8)
Digital Strategy
Learning Outcomes:
-
Learn how to develop meaningful customer segments and personas
-
Learn how to research your target market and competition
-
Understand brand positioning and differentiation
-
Understand the fundamentals of Attribution Modelling
-
Design a complete customer journey map for your business
-
Develop a holistic digital marketing strategy for your business
-
Develop a complete measurement plan for your marketing
-
Develop a digital marketing implementation roadmap
Session 1: Customer Segment & Market Analysis
Understand your customer, industry and competition.
-
Learn how to develop meaningful customer segments and personas
-
Learn how to research your target market and competition
-
Understand brand positioning and differentiation
-
Group activity: Develop meaningful customer personas
​
Session 2: Customer Journey Mapping
Deep dive into your customer journey – learn how to extract data and make decisions based on consumer behaviours.
-
Understand the fundamentals of Attribution Modelling
-
Design a complete customer journey map for your business based on data-driven insights
-
Group activity: Develop a complete customer journey map for your business
​
Session 3: Digital Marketing Strategy
Develop a holistic digital marketing strategy for your business, including channels, tactics and comms.
-
Develop a holistic digital marketing strategy for your business
-
Develop a complete measurement plan for your marketing
-
Develop a digital marketing implementation roadmap
-
Activity: Develop a complete digital marketing strategy for your business
Session 2: 6 June, 9 am - 12 pm (GMT+8)
Google Analytics & Measurement
Learning Outcomes:
-
Get started and configure GA4
-
Set up and configure GA4 Events, Conversions and Audiences
-
Set up and configure UTM Tags for GA4
-
Learn how to use comparisons and filtering
-
Learn how to analyse data in GA4
-
Learn how to use Funnel Analysis and Segment Overlap reports
-
Learn how to develop website reports
​
​Session 1: Google Analytics 4 Configuration
-
GA4 Metrics, Dimensions, Events and Conversions
-
Set up GA4 Events and Conversions via GA4
-
Set up GA4 Audiences
-
UTM Tags configuration
​​​
Session 2: Google Analytics 4 Data Analysis
-
Learn how to use Comparisons and Filters
-
GA4 Reporting use cases
-
Funnel Analysis set-up and use cases
-
Segment Overlap set-up and use cases
-
GA4 website demo
Session 3: 26 June, 9 am - 12 pm (GMT+8)
SEO Fundamentals
Learning Outcomes:
-
Learn how search engines work
-
Understand the building blocks of successful SEO
-
Learn how to conduct effective keyword research
-
Learn how to apply on-page SEO
-
Learn when and where to use AI to assist your on-page SEO efforts
-
Learn how to develop SEO-friendly content
-
Learn how to get started with link-building
-
Understand SEO metrics that matter
-
Learn how to measure and report on your SEO efforts
​
Session 1: SEO Fundamentals
-
Learn how search engines work
-
Understand the impact of AI on SEO
-
Understand the building blocks of successful SEO•
-
Learn how to conduct effective keyword research
-
Learn how to apply on-page SEO
-
Learn when and where to use AI to assist your on-page SEO efforts
-
Group Activity: Optimise a website page
​
Session 2: SEO Deep Dive
-
Learn how to use AI to develop a Content plan for your business
-
Learn how to develop SEO-friendly content
-
Learn how to get started with link-building
-
Understand SEO metrics that matter
-
Learn how to develop insightful SEO reports
Session 4: 27 June, 9 am - 12 pm (GMT+8)
Content Marketing Strategy
Learning Outcomes:
-
Understand the fundamentals of a content marketing strategy
-
Learn how to select the right channels for your content marketing efforts
-
Understand how social media algorithms work and how to beat them
-
Learn how to develop and optimise a social media content calendar
-
Learn how to ideate and deliver seasonal content for your business
-
Learn how to conduct keyword research and develop an evergreen content plan
-
Understand how to optimise your evergreen content for search results
-
Learn how to measure the effectiveness of your content strategy
​
Session 1: Content Marketing Foundations
-
Understand the fundamentals of a content marketing strategy
-
Learn how to select the right channels for your content marketing efforts
-
Learn how to develop a content marketing strategy for your business
-
Learn how to measure the effectiveness of your content strategy
-
Group Activity: Develop a draft content marketing strategy for your business
Session 2: Social Media Deep Dive
-
Understand how social media algorithms work
-
Understand the nuances of Facebook, Instagram, LinkedIn, YouTube and TikTok
-
Learn how to develop impactful social media calendars for your business
​
Session 3: Seasonal Content
-
Understand the importance of seasonal content
-
Learn how to ideate and deliver seasonal content for your business
-
Learn how to make the most of your seasonal content
​
Session 4: Evergreen Content
-
Understand what makes content evergreen
-
Learn how to conduct keyword research and how to develop an evergreen content plan for your business
-
Understand how to optimise your evergreen content for search results
Participant Testimonials
From the first session, it was obvious Sotirios is very knowledgeable. More importantly, though, is how he was able to break down the things we're learning into very easy-to-understand parts and steps."
I learned more than I actually anticipated because of the breadth and depth of topics Sotirios covered."
Was very informative and hands-on, a lot of real-life samples. Sotirios is an excellent trainer."
Really enjoyed this course."
There is interaction between the trainer and participants. It's two-way and not just one-way learning."
We were given the chance to practice with case studies."
Who Should Attend
-
Digital Marketers
-
Social Media Managers
-
Marketing Managers
-
Content Marketers
-
E-Commerce Managers
-
Digital Strategists
-
Brand Managers
-
SEO Specialists
-
Advertising Professionals
Bootcamp Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your Digital Marketing challenges
Day of the Course
Join the Zoom meeting
Frequently Asked Questions
Will I be able to put the learning into practice at work?
-
Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​
Will the bootcamp cover the latest trends and strategies in Digital Marketing?
-
We continuously update our course content with the latest developments to provide relevant and current best practices.
I am a Marketer, looking to level up my digital skills. Is this bootcamp suitable for me?
-
Yes! This Digital Marketing Bootcamp is designed for Marketers looking to hone their digital skills and acquire the latest industry best practices.
Will the course cover Digital Marketing frameworks and tools?
-
Yes! Takeaway Digital Marketing frameworks, templates and free tools that you can use immediately.
Does this bootcamp offer any certification?
-
Participants will receive an e-Certificate of Completion after completing the Digital Marketing Bootcamp.