Content Marketing Strategy

17 - 18 Aug I 9 am - 12 pm (GMT+8)

Learning Outcomes

Learn how content marketing can deliver results for your business
Understand the components of a Content Marketing Strategy
Learn how to select the right channels for your content marketing efforts
Understand how Social Media Algorithms work and how to beat them
Learn how to develop and optimise a Social Media Content Calendar
Learn how to create Search Friendly Content
Understand Storytelling Fundamentals
Learn how to measure and audit your content marketing efforts

Trainer

Sotirios Seridis

Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

10 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA

Online Format

6 hours instructor-led training

Divided into 2 sessions,

3 hours each

Competency Level

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course Agenda

Session 1: Content Marketing Foundations

Set the foundations of a successful Content Marketing Strategy.

Learn how content marketing can deliver results for your business
Understand the components of a Content Marketing Strategy
Learn how to select the right channels for your content marketing efforts
Group activity: Select the right platforms for your business

Session 2: Day to Day (Social Media) Content

Learn how to make the most of your day-to-day social media posts and develop a Social Media content calendar for your business.

Understand how Social Media Algorithms work and how to beat them
Learn how to develop and optimise a Social Media Content Calendar
Learn how to optimise your social media calendars for success
Group activity: Develop a Social Media Calendar for your business

Session 3: Seasonal Content

Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.

Learn how to plan and ideate seasonal content ideas effectively
Learn how to convert your ideas into a campaign plan
Group activity: Develop a seasonal content calendar for your business

Session 4: Evergreen Content

Learn how to plan and deliver an evergreen content plan for your business. Understand the fundamentals of SEO (Search Engine Optimisation).

Learn how to conduct effective keyword research
Learn how to create Search Friendly Content
Understand the fundamentals of SEO
Group activity: Develop an evergreen content plan for your business

Session 5: Storytelling Fundamentals

Understand how to make storytelling part of your daily communications. Create a Personal or Brand Story to get started.

Learn how to write stories that connect with your audience
Learn how to use the most common storytelling frameworks
Group activity: Develop a story for your business

Session 6: Content Marketing Audit and Measurement

Learn how to monitor and audit your content marketing efforts. Learn how to optimise your content strategy.

Understand content marketing metrics that matter
Learn how to conduct a content Gap analysis
Learn how to optimise your content marketing efforts

Participant Testimonials

"Informative, not boring at all and packed with new dimensions and things I did not know before."

"Packed with information and learning something new."

"I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."

Who Should Attend

Junior marketing executives
Junior digital marketing managers
Marketing managers
Marketing directors
Digital marketing managers
Digital marketing directors
Brand managers
Content marketers
PPC specialists
Media leads

Preparation

Before the course:

Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment form

Day of the course:

Enter the meeting via the Zoom link