
Content Marketing Strategy
17 - 18 Aug I 9 am - 12 pm (GMT+8)
Learning Outcomes
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Learn how content marketing can deliver results for your business
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Understand the components of a Content Marketing Strategy
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Learn how to select the right channels for your content marketing efforts
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Understand how Social Media Algorithms work and how to beat them
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Learn how to develop and optimise a Social Media Content Calendar
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Learn how to create Search Friendly Content
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Understand Storytelling Fundamentals
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Learn how to measure and audit your content marketing efforts
Trainer

Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Online Format
6 hours instructor-led training
Divided into 2 sessions,
3 hours each
Competency Level
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Course Agenda
Session 1: Content Marketing Foundations
Set the foundations of a successful Content Marketing Strategy.
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Learn how content marketing can deliver results for your business
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Understand the components of a Content Marketing Strategy
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Learn how to select the right channels for your content marketing efforts
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Group activity: Select the right platforms for your business
Session 2: Day to Day (Social Media) Content
Learn how to make the most of your day-to-day social media posts and develop a Social Media content calendar for your business.
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Understand how Social Media Algorithms work and how to beat them
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Learn how to develop and optimise a Social Media Content Calendar
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Learn how to optimise your social media calendars for success
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Group activity: Develop a Social Media Calendar for your business
Session 3: Seasonal Content
Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.
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Learn how to plan and ideate seasonal content ideas effectively
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Learn how to convert your ideas into a campaign plan
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Group activity: Develop a seasonal content calendar for your business
Session 4: Evergreen Content
Learn how to plan and deliver an evergreen content plan for your business. Understand the fundamentals of SEO (Search Engine Optimisation).
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Learn how to conduct effective keyword research
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Learn how to create Search Friendly Content
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Understand the fundamentals of SEO
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Group activity: Develop an evergreen content plan for your business
Session 5: Storytelling Fundamentals
Understand how to make storytelling part of your daily communications. Create a Personal or Brand Story to get started.
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Learn how to write stories that connect with your audience
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Learn how to use the most common storytelling frameworks
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Group activity: Develop a story for your business
Session 6: Content Marketing Audit and Measurement
Learn how to monitor and audit your content marketing efforts. Learn how to optimise your content strategy.
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Understand content marketing metrics that matter
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Learn how to conduct a content Gap analysis
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Learn how to optimise your content marketing efforts
Participant Testimonials
"Informative, not boring at all and packed with new dimensions and things I did not know before."
"Packed with information and learning something new."
"I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."
Who Should Attend
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Junior marketing executives
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Junior digital marketing managers
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Marketing managers
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Marketing directors
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Digital marketing managers
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Digital marketing directors
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Brand managers
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Content marketers
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PPC specialists
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Media leads
Preparation
Before the course:
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Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment form
Day of the course:
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Enter the meeting via the Zoom link