Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides

Content Marketing Strategy
TBC
9 am - 12 pm (GMT+8)
Create compelling content that connects with your audience! Join this hands-on course to acquire content marketing frameworks, tools and tips.
Learning Outcomes
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Learn how content marketing can deliver results for your business
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Understand the components of a content marketing strategy
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Learn how to select the right channels for your content marketing efforts
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Understand how social media algorithms work and how to beat them
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Learn how to develop and optimise a social media content calendar
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Learn how to create search-friendly content
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Understand storytelling fundamentals
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Learn how to measure and audit your content marketing efforts
Online Format
6 hours instructor-led
Divided into 2 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!

Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Content Marketing Foundations
Set the foundations of a successful content marketing strategy.
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Learn how content marketing can deliver results for your business
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Understand the components of a content marketing strategy
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Learn how to select the right channels for your content marketing efforts
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Group activity: Select the right platforms for your business
Session 2: Day to Day (Social Media) Content
Learn how to make the most of your day-to-day social media posts and develop a social media content calendar for your business.
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Understand how social media algorithms work and how to beat them
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Learn how to develop and optimise a social media content calendar
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Learn how to optimise your social media calendars for success
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Group activity: Develop a social media calendar for your business
Session 3: Seasonal Content
Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.
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Learn how to plan and ideate seasonal content ideas effectively
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Learn how to convert your ideas into a campaign plan
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Group activity: Develop a seasonal content calendar for your business
Session 4: Evergreen Content
Learn how to plan and deliver an evergreen content plan for your business. Understand the fundamentals of SEO (Search Engine Optimisation).
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Learn how to conduct effective keyword research
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Learn how to create search-friendly content
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Understand the fundamentals of SEO
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Group activity: Develop an evergreen content plan for your business
Session 5: Storytelling Fundamentals
Understand how to make storytelling part of your daily communications. Create a personal or brand story to get started.
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Learn how to write stories that connect with your audience
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Learn how to use the most common storytelling frameworks
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Group activity: Develop a story for your business
Session 6: Content Marketing Audit and Measurement
Learn how to monitor and audit your content marketing efforts. Learn how to optimise your content strategy.
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Understand content marketing metrics that matter
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Learn how to conduct a content gap analysis
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Learn how to optimise your content marketing efforts
Participant Testimonials
Informative, not boring at all and packed with new dimensions and things I did not know before."
It is very insightful and informative. I have learnt a lot."
Great training experience and the organiser is very accommodating to our needs. Overall experience is excellent!"
Packed with information and learning something new."
I like the course as it gives me some ideas on how to improve social media content for our business."
I liked the topic. I appreciate the speaker's deck. It's relevant and on trend."
I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."
The course was really informative and relevant to what we do."
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting