Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Content marketing course

Content Marketing Strategy

Create compelling content that connects with your audience! Join this hands-on course to acquire content marketing frameworks, tools and tips.

Learning Outcomes

  • Learn how content marketing can deliver results for your business

  • Understand the components of a content marketing strategy

  • Learn how to select the right channels for your content marketing efforts

  • Understand how social media algorithms work and how to beat them

  • Learn how to develop and optimise a social media content calendar

  • Learn how to create search-friendly content

  • Understand storytelling fundamentals

  • Learn how to measure and audit your content marketing efforts

Online Format

6 hours instructor-led

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Divided into 2 sessions,

3 hours each

Competency

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 400 per pax

In-house training

Run This Course In-House

Min 4 pax

Request Training

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

​Session 1: Content Marketing Foundations

Set the foundations of a successful content marketing strategy.

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  • Learn how content marketing can deliver results for your business

  • Understand the components of a content marketing strategy

  • Learn how to select the right channels for your content marketing efforts

  • Group activity: Select the right platforms for your business

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Session 2: Day to Day (Social Media) Content

Learn how to make the most of your day-to-day social media posts and develop a social media content calendar for your business.

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  • Understand how social media algorithms work and how to beat them

  • Learn how to develop and optimise a social media content calendar

  • Learn how to optimise your social media calendars for success

  • Group activity: Develop a social media calendar for your business

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Session 3: Seasonal Content

Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.

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  • Learn how to plan and ideate seasonal content ideas effectively

  • Learn how to convert your ideas into a campaign plan

  • Group activity: Develop a seasonal content calendar for your business

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Session 4: Evergreen Content

Learn how to plan and deliver an evergreen content plan for your business. Understand the fundamentals of SEO (Search Engine Optimisation).

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  • Learn how to conduct effective keyword research

  • Learn how to create search-friendly content

  • Understand the fundamentals of SEO

  • Group activity: Develop an evergreen content plan for your business

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Session 5: Storytelling Fundamentals

Understand how to make storytelling part of your daily communications. Create a personal or brand story to get started.

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  • Learn how to write stories that connect with your audience

  • Learn how to use the most common storytelling frameworks

  • Group activity: Develop a story for your business

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Session 6: Content Marketing Audit and Measurement

Learn how to monitor and audit your content marketing efforts. Learn how to optimise your content strategy.

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  • Understand content marketing metrics that matter

  • Learn how to conduct a content gap analysis

  • Learn how to optimise your content marketing efforts

Participant Testimonials

Informative, not boring at all and packed with new dimensions and things I did not know before."

Packed with information and learning something new."

I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

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Complete the pre-course assessment to help the trainer understand your challenges and learning goals

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Day of the Course

Join the Zoom meeting