Create a
Content Marketing Strategy
in One Day

Course objectives

Learning objectives

  • Learn how content marketing can deliver results for your business

  • Understand the components of a Content Marketing Strategy

  • Learn how to select the right channels for your content marketing efforts

  • Understand how Social Media Algorithms work and how to beat them

  • Learn how to develop and optimise a Social Media Content Calendar

  • Learn how to create Search Friendly Content

  • Understand Storytelling Fundamentals

  • Learn how to measure and audit your content marketing efforts

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Online course

Online format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency level

Beginner

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

In-house training

run this course in-house

Min 4 pax

Request Training

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Content Marketing Foundations

  • Learn how content marketing can deliver results for your business

  • Understand the components of a Content Marketing Strategy

  • Learn how to select the right channels for your content marketing efforts

  • Group activity: Select the right platforms for your business

Set the foundations of a successful Content Marketing Strategy.

Session 2: Day to Day (Social Media) Content

Learn how to make the most of your day-to-day social media posts and develop a Social Media content calendar for your business.

  • Understand how Social Media Algorithms work and how to beat them

  • Learn how to develop and optimise a Social Media Content Calendar

  • Learn how to optimise your social media calendars for success

  • Group activity: Develop a Social Media Calendar for your business

Session 3: Seasonal Content

Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.

  • Learn how to plan and ideate seasonal content ideas effectively

  • Learn how to convert your ideas into a campaign plan

  • Group activity: Develop a seasonal content calendar for your business

Session 4: Evergreen Content

Learn how to plan and deliver an evergreen content plan for your business. Understand the fundamentals of SEO (Search Engine Optimisation).

  • Learn how to conduct effective keyword research

  • Learn how to create Search Friendly Content

  • Understand the fundamentals of SEO

  • Group activity: Develop an evergreen content plan for your business

Session 5: Storytelling Fundamentals

Understand how to make storytelling part of your daily communications. Create a Personal or Brand Story to get started.

  • Learn how to write stories that connect with your audience

  • Learn how to use the most common storytelling frameworks

  • Group activity: Develop a story for your business

Session 6: Content Marketing Audit and Measurement

Learn how to monitor and audit your content marketing efforts. Learn how to optimise your content strategy.

  • Understand content marketing metrics that matter

  • Learn how to conduct a content Gap analysis

  • Learn how to optimise your content marketing efforts

Target audience

WHO SHOULD ATTEND

  • Junior marketing executives

  • Junior digital marketing managers

  • Marketing managers

  • Marketing directors

  • Digital marketing managers

  • Digital marketing directors

  • Brand managers

  • Content marketers

  • PPC specialists

  • Media leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link