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Content Marketing Strategy
Singapore, lyf Farrer Park
15 Aug, 9 am - 5 pm
Create compelling content that connects with your audience! Join this hands-on course to acquire content marketing frameworks, tools and tips.
Learning Outcomes
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Learn how content marketing can deliver results for your business
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Understand the components of a content marketing strategy
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Learn how to select the right channels for your content marketing efforts
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Understand how social media algorithms work and how to beat them
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Learn how to develop and optimise a social media content calendar
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Learn how to create search-friendly content
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Understand storytelling fundamentals
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Learn how to measure and audit your content marketing efforts
F2F Format
1 day instructor-led
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Inclusive of coffee breaks and lunch
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 500 per pax
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Inclusive of morning and afternoon refreshments, lunch
EARLY BIRD DISCOUNT
10% off when you register & pay by 21 July
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
​Session 1: Content Marketing Foundations
Set the foundations of a successful content marketing strategy.
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Learn how content marketing can deliver results for your business
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Understand the components of a content marketing strategy
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Learn how to select the right channels for your content marketing efforts
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Group activity: Select the right platforms for your business
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Session 2: Day to Day (Social Media) Content
Learn how to make the most of your day-to-day social media posts and develop a social media content calendar for your business.
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Understand how social media algorithms work and how to beat them
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Learn how to develop and optimise a social media content calendar
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Learn how to optimise your social media calendars for success
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Group activity: Develop a social media calendar for your business
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Session 3: Seasonal Content
Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.
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Learn how to plan and ideate seasonal content ideas effectively
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Learn how to convert your ideas into a campaign plan
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Group activity: Develop a seasonal content calendar for your business
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Session 4: Evergreen Content
Learn how to plan and deliver an evergreen content plan for your business. Understand the fundamentals of SEO (Search Engine Optimisation).
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Learn how to conduct effective keyword research
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Learn how to create search-friendly content
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Understand the fundamentals of SEO
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Group activity: Develop an evergreen content plan for your business
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Session 5: Storytelling Fundamentals
Understand how to make storytelling part of your daily communications. Create a personal or brand story to get started.
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Learn how to write stories that connect with your audience
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Learn how to use the most common storytelling frameworks
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Group activity: Develop a story for your business
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Session 6: Content Marketing Audit and Measurement
Learn how to monitor and audit your content marketing efforts. Learn how to optimise your content strategy.
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Understand content marketing metrics that matter
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Learn how to conduct a content gap analysis
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Learn how to optimise your content marketing efforts
Participant Testimonials
Informative, not boring at all and packed with new dimensions and things I did not know before."
It is very insightful and informative. I have learnt a lot."
Great training experience and the organiser is very accommodating to our needs. Overall experience is excellent!"
Packed with information and learning something new."
I like the course as it gives me some ideas on how to improve social media content for our business."
I liked the topic. I appreciate the speaker's deck. It's relevant and on trend."
I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."
The course was really informative and relevant to what we do."
Information, key takeaways and case studies were delivered straight to the point."
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your content marketing challenges and learning goals
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Day of the Course
You are encouraged to bring your laptop for the course
Register your attendance at our registration desk
VENUE
Questions?
We're happy to help! Please reach us at hello@experience.com.sg.