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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Content Marketing Strategy Course - The Experience Effect

Content Marketing Strategy

Singapore, lyf Farrer Park

15 Aug, 9 am - 5 pm

Create compelling content that connects with your audience! Join this hands-on course to acquire content marketing frameworks, tools and tips.

Learning Outcomes

  • Learn how content marketing can deliver results for your business

  • Understand the components of a content marketing strategy

  • Learn how to select the right channels for your content marketing efforts

  • Understand how social media algorithms work and how to beat them

  • Learn how to develop and optimise a social media content calendar

  • Learn how to create search-friendly content

  • Understand storytelling fundamentals

  • Learn how to measure and audit your content marketing efforts

F2F Format

1 day instructor-led

Inclusive of coffee breaks and lunch

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 500 per pax

Inclusive of morning and afternoon refreshments, lunch

EARLY BIRD DISCOUNT

10% off when you register & pay by 21 July

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Content Marketing Foundations

Set the foundations of a successful content marketing strategy.

  • Learn how content marketing can deliver results for your business

  • Understand the components of a content marketing strategy

  • Learn how to select the right channels for your content marketing efforts

  • Group activity: Select the right platforms for your business

Session 2: Day to Day (Social Media) Content

Learn how to make the most of your day-to-day social media posts and develop a social media content calendar for your business.

  • Understand how social media algorithms work and how to beat them

  • Learn how to develop and optimise a social media content calendar

  • Learn how to optimise your social media calendars for success

  • Group activity: Develop a social media calendar for your business

Session 3: Seasonal Content

Learn how to plan and deliver seasonal content for your business and brainstorm a list of ideas you can execute.

  • Learn how to plan and ideate seasonal content ideas effectively

  • Learn how to convert your ideas into a campaign plan

  • Group activity: Develop a seasonal content calendar for your business

Session 4: Evergreen Content

Learn how to plan and deliver an evergreen content plan for your business. Understand the fundamentals of SEO (Search Engine Optimisation).

  • Learn how to conduct effective keyword research

  • Learn how to create search-friendly content

  • Understand the fundamentals of SEO

  • Group activity: Develop an evergreen content plan for your business

Session 5: Storytelling Fundamentals

Understand how to make storytelling part of your daily communications. Create a personal or brand story to get started.

  • Learn how to write stories that connect with your audience

  • Learn how to use the most common storytelling frameworks

  • Group activity: Develop a story for your business

Session 6: Content Marketing Audit and Measurement

Learn how to monitor and audit your content marketing efforts. Learn how to optimise your content strategy.

  • Understand content marketing metrics that matter

  • Learn how to conduct a content gap analysis

  • Learn how to optimise your content marketing efforts

Participant Testimonials

Informative, not boring at all and packed with new dimensions and things I did not know before."

It is very insightful and informative. I have learnt a lot."

Great training experience and the organiser is very accommodating to our needs. Overall experience is excellent!"

Packed with information and learning something new."

I like the course as it gives me some ideas on how to improve social media content for our business."

I liked the topic. I appreciate the speaker's deck. It's relevant and on trend."

I like that it's hands-on and resourceful. Sharing slides with us is a lifesaver as a reference."

The course was really informative and relevant to what we do."

Information, key takeaways and case studies were delivered straight to the point."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your content marketing challenges and learning goals

Day of the Course

You are encouraged to bring your laptop for the course

 

Register your attendance at our registration desk

VENUE

Questions?

We're happy to help! Please reach us at hello@experience.com.sg.

lyf Farrer Park Singapore

2 Perumal Rd, Singapore 218773

How to get there

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