BECAUSE

CORPORATE TRAINING

CAN BE Boring

inspirational.

experiential.

real world.

OUR

DIGITAL MARKETING

COURSES ARE

NOW ONLINE

4 ways we keep it engaging for you:

Bite-size sessions

1

Bite-size sessions

Our courses are divided into 2 parts, with each session running for 3 hours.

2

Small class size

Maximum class size of 12 to optimise engagement.

Small class size

3

Interactive activities

Instructor-led training + hands-on exercises

Hands-on learning

4

engagement tools

Collaborative boards, quizzes, polls, video, chat

Engagement tools
 

Digital marketing courses

ADVANCED FACEBOOK ADVERTISING

Sotirios Seridis, Founder, XYZ Lab

Drawing on his experience as a former Business Education Trainer at Facebook (via Rubicor), get the inside scoop on Facebook’s best practices in bidding and optimisation, creative, A/B testing and measurement.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

FACEBOOK CAMPAIGN OPTIMISATION CRASH COURSE

Sotirios Seridis, Founder, XYZ Lab

In this crash course, understand Facebook’s different targeting options and learn how to create and leverage custom and lookalike audiences. Find out how to make optimisation decisions based on real-life campaign scenarios.

14 July 2021

2 – 5 pm (GMT+8)

3 hours instructor-led

Certificate

Google analytics 4 (GA4)

Crash Course

Sotirios Seridis, Founder, XYZ Lab

GA4 is here. Find out which new metrics matter and get familiar with the new GA4 interface. Learn how to effectively leverage exploration, segment overlap, funnel analysis and audiences.​

8 July 2021

2 – 5 pm (GMT+8)

3 hours instructor-led

Certificate

Google analytics

Sotirios Seridis, Founder, XYZ Lab

In this intermediate course, learn how to develop a measurement strategy, identify insights that matter, and get started with attribution modelling and reporting automation.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

SEO CRASH COURSE

Sotirios Seridis, Founder, XYZ Lab

In this crash course, learn how to conduct effective keyword research, apply On-Page SEO, and get started with link building.

22 July 2021

2 – 5 pm (GMT+8)

3 hours instructor-led

Certificate

SEO STRATEGY

Sotirios Seridis, Founder, XYZ Lab

Discover how to develop Search-Friendly pages, create SEO friendly content to rank on SERPs, and adopt SEO metrics that matter.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

Google Ads DEEP DIVE

Sotirios Seridis, Founder, XYZ Lab

Discover how to budget for paid search, set-up campaigns with attention to details, and optimise your Google Ads campaigns to maximise ROI. 

28 & 29 July 2021

9 am – 12 pm (GMT+8)

6 hours instructor-led

2 sessions, 3 hours each

Certificate

Google Tag Manager (GTM)
Crash Course

Sotirios Seridis, Founder, XYZ Lab

In this hands-on course, learn how to set up tags and triggers, and install common tracking pixels. Discover how to track forms, link clicks and button clicks. Find out how to use data layers in GTM.

29 July 2021

2 – 5 pm (GMT+8)

3 hours instructor-led

Certificate

DIGITAL MEASUREMENT & ANALYTICS

Sotirios Seridis, Founder, XYZ Lab

Learn how to set business objectives and KPIs, and acquire the latest measurement tactics for eCommerce, B2B, Facebook advertising and Google Ads.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

DIGITAL TRACKING & MEASUREMENT IMPLEMENTATION

Sotirios Seridis, Founder, XYZ Lab

Learn how to set up tracking for Google Analytics via Google Tag Manager and acquire skills to track conversions on Google Ads and Facebook Ads.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

Create a Content Marketing Strategy in One Day

Sotirios Seridis, Founder, XYZ Lab

Find out how to create search-friendly content, develop content that beat social media algorithms, and measure your content marketing efforts.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

UX DESIGN AND WEBSITE OPTIMISATION

Sotirios Seridis, Founder, XYZ Lab

In this hands-on course, become a UX designer for a day! Apply UX frameworks and processes and think like a UXer. Adopt website and landing page optimisation best practices from real-life examples.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

BECOME a FACEBOOK ANALYTICS PRO

Stephen Tracy, COO, Milieu Insight

Find out how to apply a measurement framework to evaluate performance, select meaningful metrics, and optimise content performance based on data.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

Hello Customer Experience Design (CXD)

Jonathan Ng, Partner, Innovation Design, Common

In this introductory course, learn how to identify gaps in your current CX, generate opportunities for improvement, and build a business case for your CX project.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

Embarking on your CX implementation

Jonathan Ng, Partner, Innovation Design, Common

Discover how to brainstorm for human-centric solutions, create CX prototypes, and build a comprehensive blueprint to implement your CX.

6 hours instructor-led

2 sessions, 3 hours each

Certificate

Looking for a specific topic? Let us know.

 
participant Testimonials

Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance!

The trainer was very clear in his delivery and I like that he emphasised on strategic and critical thinking. Helps bring the platform into perspective instead of merely teaching us how to read the data.

For the longest time, we have only just used Page Insights and Creator Studio for our analytical reporting, but never knew Facebook Analytics existed till today.

Broken down into easy to absorb sections. Each topic or point that the trainer is trying to get across is illustrated by an exercise to reinforce what has been taught.

The trainer is knowledgeable about the content and patient in addressing our doubts. The workbook/exercises were good hands-on practice as well.

Learnt a lot, learning tools were interesting and engaging. Also liked that there were different case studies cited to spark inspiration for our own programmes.

Find out more about our online learning experience.

Interested to train your team?