%20cropped.png)
BECAUSE
CORPORATE TRAINING
CAN BE Boring
inspirational.
experiential.
real world.
OUR
DIGITAL MARKETING
COURSES ARE
NOW ONLINE
4 ways we keep it engaging for you:
1
Bite-size sessions
Our courses are broken down into 3-hour sessions.
3
Interactive activities
Instructor-led training + hands-on exercises
2
Small class size
Maximum class size of 15 to optimise engagement
4
engagement tools
Collaborative boards, quizzes, polls, video, chat
Choose your course track
3-HOUR
CRASH COURSES
Tight on time but looking to get up to speed on the latest strategies?
DiGital Marketing Bootcamp
Power-packed 18-hour programme to equip with you the latest industry best practices
Digital Marketing
3-HOur CRASH courses
FACEBOOK CAMPAIGN OPTIMISATION CRASH COURSE
21 DEC 2021, 2 – 5 pm (GMT+8)
Understand Facebook’s different targeting options and learn how to create and leverage custom and lookalike audiences. Find out how to make optimisation decisions based on real-life campaign scenarios.
Google analytics 4 (GA4)
Crash Course
14 DEC 2021, 2 – 5 pm (GMT+8)
GA4 is here. Find out which new metrics matter and get familiar with the new GA4 interface. Learn how to effectively leverage exploration, segment overlap, funnel analysis and audiences.
SEO CRASH COURSE
2 DEC 2021, 2 – 5 pm (GMT+8)
Create SEO Friendly Content to Rank on SERPs! In this crash course, learn how to conduct effective keyword research, apply On-Page SEO, and get started with link building.
CONTENT marketing that converts Crash Course
16 Dec 2021, 2 – 5 pm (GMT+8)
Set the foundations of a successful content marketing strategy and discover how to beat social media algorithms. Optimise your social media content calendar and create search-friendly content.
Developing a Winning Digital Strategy Crash Course
6 JAN 2022, 9 am – 12 pm (GMT+8)
Aquire a holistic digital marketing strategy roadmap for your brand! Learn how to analyse your industry and customer segments and grasp the latest digital marketing landscape.
Email Marketing Crash Course
11 JAN 2022, 9 am – 12 pm (GMT+8)
Discover how to develop effective email marketing drip campaigns. Walkthrough real-life examples to acquire email marketing best practices. Find out how to run meaningful A/B testing to optimise your campaigns.
Social Media Analytics
Crash Course
13 JAN 2022, 9 am – 12 pm (GMT+8)
Adopt Facebook, Instagram and LinkedIn metrics that matter for your business. Develop meaningful organic and paid social media reports. Learn how to analyse data to make content and optimisation decisions.
Search-Friendly Content Strategy
Crash Course
22 Feb 2022, 9 am – 12 pm (GMT+8)
Get started with a data-driven evergreen content strategy! Effectively conduct keyword research and develop content that generates organic traffic. Analyse and optimise your content performance.
Data Storytelling & Reporting
Crash Course
10 MARCH 2022, 9 AM – 12 pm (GMT+8)
Gain hands-on experience in developing your first data story! Acquire best practices in data cleaning, data visualisation and reporting automation.
Google DATA STUDIO Crash Course
Gain hands-on experience in developing a Google Analytics report from scratch. Find out how to automate reporting, apply filters, create custom metrics and blend data sources.
Digital Marketing
6-HOur courses
FACEBOOK CAMPAIGN OPTIMISATION
9-10 Feb 2022, 9 AM – 12 pm (GMT+8)
Drawing on his experience as a former Business Education Trainer at Facebook (via Rubicor), get the inside scoop on Facebook’s best practices in bidding and optimisation, creative, A/B testing and measurement.
Google analytics 4 COMPLETE COURSE
25-26 Jan 2022, 9 AM – 12 pm (GMT+8)
In this intermediate course, learn how to develop a measurement strategy, identify insights that matter, and get started with attribution modelling and reporting automation.
Search Engine Optimisation Strategy
19-20 Jan 2022, 2 – 5 pm (GMT+8)
Discover how to develop search-friendly pages, create SEO friendly content to rank on SERPs, and adopt SEO metrics that matter.
Google Ads Campaign Optimisation
16-17 FEB 2022, 9 AM – 12 pm (GMT+8)
Discover how to budget for paid search, set-up campaigns with attention to details, and optimise your Google Ads campaigns to maximise ROI.
DIGITAL MEASUREMENT & ANALYTICS
2-3 MArCH 2022, 9 AM – 12 pm (GMT+8)
Learn how to set business objectives and KPIs, and acquire the latest measurement tactics for eCommerce, B2B, Facebook advertising and Google Ads.
Content Marketing Strategy
27-28 APRIL 2022, 9 AM – 12 pm (GMT+8)
Find out how to create search-friendly content, develop content that beat social media algorithms, and measure your content marketing efforts.
BECOME a FACEBOOK ANALYTICS PRO
Stephen Tracy, COO, Milieu Insight
Find out how to apply a measurement framework to evaluate performance, select meaningful metrics, and optimise content performance based on data.
Hello Customer Experience Design (CXD)
Jonathan Ng, Partner, Innovation Design, Common
In this introductory course, learn how to identify gaps in your current CX, generate opportunities for improvement, and build a business case for your CX project.
Embarking on your CX implementation
Jonathan Ng, Partner, Innovation Design, Common
Discover how to brainstorm for human-centric solutions, create CX prototypes, and build a comprehensive blueprint to implement your CX.
Digital Marketing
BOOTCAMP
Digital Marketing Bootcamp
6 weekly x 3-hour sessions
Our Digital Marketing Bootcamp is a power-packed 18-hour programme to hone your digital marketing skills and equip with you the latest industry best practices. Takeaway actionable strategies in Google Analytics, SEO, Facebook Advertising, Google Ads and Website Optimisation.
Looking for a specific topic? Let us know.
participant Testimonials
Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance!
The course was one of the most complicated and detailed sessions I have attended, but the trainer was able to fully explain it from a marketer’s perspective which was quite refreshing.
The trainer explained everything in an easy-to-digest manner. A lot of samples/demos were shown throughout the session which made it super easy to understand.
For the longest time, we have only just used Page Insights and Creator Studio for our analytical reporting, but never knew Facebook Analytics existed till today.
The trainer was very clear in his delivery and I like that he emphasised on strategic and critical thinking. Helps bring the platform into perspective instead of merely teaching us how to read the data.
I loved it. It helped me a lot. Will look forward to having other sessions as well. Thank you.
Broken down into easy to absorb sections. Each topic or point that the trainer is trying to get across is illustrated by an exercise to reinforce what has been taught.
The trainer is knowledgeable about the content and patient in addressing our doubts. The workbook/exercises were good hands-on practice as well.
Learnt a lot, learning tools were interesting and engaging. Also liked that there were different case studies cited to spark inspiration for our own programmes.
Find out more about our online learning experience.