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BECAUSE
CORPORATE TRAINING
CAN BE Boring
inspirational.
experiential.
real world.
OUR
DIGITAL MARKETING
COURSES ARE
NOW ONLINE
4 ways we keep it engaging for you:
1
Bite-size sessions
Our courses are divided into 2 parts, with each session running for 3 hours.
2
Small class size
Maximum class size of 12 to optimise engagement.
3
Interactive activities
Instructor-led training + hands-on exercises
4
engagement tools
Collaborative boards, quizzes, polls, video, chat
Digital marketing courses
ADVANCED FACEBOOK ADVERTISING
Sotirios Seridis, Founder, XYZ Lab
Drawing on his experience as a former Business Education Trainer at Facebook (via Rubicor), get the inside scoop on Facebook’s best practices in bidding and optimisation, creative, A/B testing and measurement.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
FACEBOOK CAMPAIGN OPTIMISATION CRASH COURSE
Sotirios Seridis, Founder, XYZ Lab
In this crash course, understand Facebook’s different targeting options and learn how to create and leverage custom and lookalike audiences. Find out how to make optimisation decisions based on real-life campaign scenarios.
14 July 2021
2 – 5 pm (GMT+8)
3 hours instructor-led
Certificate
Google analytics 4 (GA4)
Crash Course
Sotirios Seridis, Founder, XYZ Lab
GA4 is here. Find out which new metrics matter and get familiar with the new GA4 interface. Learn how to effectively leverage exploration, segment overlap, funnel analysis and audiences.
8 July 2021
2 – 5 pm (GMT+8)
3 hours instructor-led
Certificate
Google analytics
Sotirios Seridis, Founder, XYZ Lab
In this intermediate course, learn how to develop a measurement strategy, identify insights that matter, and get started with attribution modelling and reporting automation.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
SEO CRASH COURSE
Sotirios Seridis, Founder, XYZ Lab
In this crash course, learn how to conduct effective keyword research, apply On-Page SEO, and get started with link building.
22 July 2021
2 – 5 pm (GMT+8)
3 hours instructor-led
Certificate
SEO STRATEGY
Sotirios Seridis, Founder, XYZ Lab
Discover how to develop Search-Friendly pages, create SEO friendly content to rank on SERPs, and adopt SEO metrics that matter.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
Google Ads DEEP DIVE
Sotirios Seridis, Founder, XYZ Lab
Discover how to budget for paid search, set-up campaigns with attention to details, and optimise your Google Ads campaigns to maximise ROI.
28 & 29 July 2021
9 am – 12 pm (GMT+8)
6 hours instructor-led
2 sessions, 3 hours each
Certificate
Google Tag Manager (GTM)
Crash Course
Sotirios Seridis, Founder, XYZ Lab
In this hands-on course, learn how to set up tags and triggers, and install common tracking pixels. Discover how to track forms, link clicks and button clicks. Find out how to use data layers in GTM.
29 July 2021
2 – 5 pm (GMT+8)
3 hours instructor-led
Certificate
DIGITAL MEASUREMENT & ANALYTICS
Sotirios Seridis, Founder, XYZ Lab
Learn how to set business objectives and KPIs, and acquire the latest measurement tactics for eCommerce, B2B, Facebook advertising and Google Ads.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
DIGITAL TRACKING & MEASUREMENT IMPLEMENTATION
Sotirios Seridis, Founder, XYZ Lab
Learn how to set up tracking for Google Analytics via Google Tag Manager and acquire skills to track conversions on Google Ads and Facebook Ads.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
Create a Content Marketing Strategy in One Day
Sotirios Seridis, Founder, XYZ Lab
Find out how to create search-friendly content, develop content that beat social media algorithms, and measure your content marketing efforts.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
UX DESIGN AND WEBSITE OPTIMISATION
Sotirios Seridis, Founder, XYZ Lab
In this hands-on course, become a UX designer for a day! Apply UX frameworks and processes and think like a UXer. Adopt website and landing page optimisation best practices from real-life examples.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
BECOME a FACEBOOK ANALYTICS PRO
Stephen Tracy, COO, Milieu Insight
Find out how to apply a measurement framework to evaluate performance, select meaningful metrics, and optimise content performance based on data.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
Hello Customer Experience Design (CXD)
Jonathan Ng, Partner, Innovation Design, Common
In this introductory course, learn how to identify gaps in your current CX, generate opportunities for improvement, and build a business case for your CX project.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
Embarking on your CX implementation
Jonathan Ng, Partner, Innovation Design, Common
Discover how to brainstorm for human-centric solutions, create CX prototypes, and build a comprehensive blueprint to implement your CX.
6 hours instructor-led
2 sessions, 3 hours each
Certificate
Looking for a specific topic? Let us know.
participant Testimonials
Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance!
The trainer was very clear in his delivery and I like that he emphasised on strategic and critical thinking. Helps bring the platform into perspective instead of merely teaching us how to read the data.
For the longest time, we have only just used Page Insights and Creator Studio for our analytical reporting, but never knew Facebook Analytics existed till today.
Broken down into easy to absorb sections. Each topic or point that the trainer is trying to get across is illustrated by an exercise to reinforce what has been taught.
The trainer is knowledgeable about the content and patient in addressing our doubts. The workbook/exercises were good hands-on practice as well.
Learnt a lot, learning tools were interesting and engaging. Also liked that there were different case studies cited to spark inspiration for our own programmes.
Find out more about our online learning experience.