BECAUSE

CORPORATE TRAINING

CAN BE Boring

inspirational.

experiential.

real world.

OUR
DIGITAL MARKETING
COURSES ARE
NOW ONLINE

4 ways we keep it engaging for you:

Bite-size sessions

1

Bite-size sessions

Our courses are broken down into 3-hour sessions.

3

Interactive activities

Instructor-led training + hands-on exercises

Hands-on learning

2

Small class size

Maximum class size of 15 to optimise engagement

Small class size

4

engagement tools

Collaborative boards, quizzes, polls, video, chat

Engagement tools

Choose your course track

3-HOUR

CRASH COURSES

Tight on time but looking to get up to speed on the latest strategies?

6-HOUR

COURSES

In-depth content, hands-on practice exercises and real-world case studies

DiGital Marketing Bootcamp

Power-packed 18-hour programme to equip with you the latest industry best practices

Digital Marketing
3-HOur CRASH courses

 

FACEBOOK CAMPAIGN OPTIMISATION CRASH COURSE

25 NOV 2021, 2 – 5 pm (GMT+8)

Understand Facebook’s different targeting options and learn how to create and leverage custom and lookalike audiences. Find out how to make optimisation decisions based on real-life campaign scenarios.

Google analytics 4 (GA4)

Crash Course

18 NOV 2021, 2 – 5 pm (GMT+8)

GA4 is here. Find out which new metrics matter and get familiar with the new GA4 interface. Learn how to effectively leverage exploration, segment overlap, funnel analysis and audiences.​

SEO CRASH COURSE

2 DEC 2021, 2 – 5 pm (GMT+8)

Create SEO Friendly Content to Rank on SERPs! In this crash course, learn how to conduct effective keyword research, apply On-Page SEO, and get started with link building.

GOOGLE ADS CRASH COURSE

9 NOV 2021, 2 – 5 pm (GMT+8)

Optimise your paid search campaigns for success! Identify the right keyword mix for your campaigns, deploy winning ad-copies, and effectively leverage automated bidding strategies.

DIGITAL TRACKING & MEASUREMENT 
CRASH COURSE

2 NOV 2021, 2 – 5 pm (GMT+8)

Learn how to set up tracking on Google Analytics 4 and how to work with Google Tag Manager to deploy Events tracking. Analyse real market data to identify insights that matter.

Data Storytelling & Reporting 
Crash Course

26 OCT 2021, 2 – 5 pm (GMT+8)

Gain hands-on experience in developing your first data story! Acquire best practices in data cleaning, data visualisation and reporting automation.

CONTENT marketing that converts Crash Course

16 Dec 2021, 2 – 5 pm (GMT+8)

Set the foundations of a successful content marketing strategy and discover how to beat social media algorithms. Optimise your social media content calendar and create search-friendly content.

Optimising websites & landing pages

In this hands-on course, become a UX designer for a day! Apply UX frameworks and processes and think like a UXer. Adopt website and landing page optimisation best practices from real-life examples.

Google DATA STUDIO Crash Course

Gain hands-on experience in developing a Google Analytics report from scratch. Find out how to automate reporting, apply filters, create custom metrics and blend data sources.

Google Tag Manager (GTM)
Crash Course

In this hands-on course, learn how to set up tags and triggers, and install common tracking pixels. Discover how to track forms, link clicks and button clicks. Find out how to use data layers in GTM.

Digital Marketing
6-HOur courses

ADVANCED FACEBOOK ADVERTISING

Sotirios Seridis, Founder, XYZ Lab

Drawing on his experience as a former Business Education Trainer at Facebook (via Rubicor), get the inside scoop on Facebook’s best practices in bidding and optimisation, creative, A/B testing and measurement.

Google analytics 4

Sotirios Seridis, Founder, XYZ Lab

In this intermediate course, learn how to develop a measurement strategy, identify insights that matter, and get started with attribution modelling and reporting automation.

SEO STRATEGY

Sotirios Seridis, Founder, XYZ Lab

Discover how to develop search-friendly pages, create SEO friendly content to rank on SERPs, and adopt SEO metrics that matter.

Google Ads DEEP DIVE

Sotirios Seridis, Founder, XYZ Lab

Discover how to budget for paid search, set-up campaigns with attention to details, and optimise your Google Ads campaigns to maximise ROI. 

DIGITAL MEASUREMENT & ANALYTICS

Sotirios Seridis, Founder, XYZ Lab

Learn how to set business objectives and KPIs, and acquire the latest measurement tactics for eCommerce, B2B, Facebook advertising and Google Ads.

DIGITAL TRACKING & MEASUREMENT IMPLEMENTATION

Sotirios Seridis, Founder, XYZ Lab

Learn how to set up tracking for Google Analytics via Google Tag Manager and acquire skills to track conversions on Google Ads and Facebook Ads.

Create a Content Marketing Strategy in One Day

Sotirios Seridis, Founder, XYZ Lab

Find out how to create search-friendly content, develop content that beat social media algorithms, and measure your content marketing efforts.

BECOME a FACEBOOK ANALYTICS PRO

Stephen Tracy, COO, Milieu Insight

Find out how to apply a measurement framework to evaluate performance, select meaningful metrics, and optimise content performance based on data.

Hello Customer Experience Design (CXD)

Jonathan Ng, Partner, Innovation Design, Common

In this introductory course, learn how to identify gaps in your current CX, generate opportunities for improvement, and build a business case for your CX project.

Embarking on your CX implementation

Jonathan Ng, Partner, Innovation Design, Common

Discover how to brainstorm for human-centric solutions, create CX prototypes, and build a comprehensive blueprint to implement your CX.

Digital Marketing
BOOTCAMP

Digital Marketing Bootcamp

6 weekly x 3-hour sessions

Our Digital Marketing Bootcamp is a power-packed 18-hour programme to hone your digital marketing skills and equip with you the latest industry best practices. Takeaway actionable strategies in Google Analytics, SEO, Facebook Advertising, Google Ads and Website Optimisation.

Looking for a specific topic? Let us know.

 
participant Testimonials

Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance!

The course was one of the most complicated and detailed sessions I have attended, but the trainer was able to fully explain it from a marketer’s perspective which was quite refreshing.

The trainer explained everything in an easy-to-digest manner. A lot of samples/demos were shown throughout the session which made it super easy to understand.

For the longest time, we have only just used Page Insights and Creator Studio for our analytical reporting, but never knew Facebook Analytics existed till today.

The trainer was very clear in his delivery and I like that he emphasised on strategic and critical thinking. Helps bring the platform into perspective instead of merely teaching us how to read the data.

I loved it. It helped me a lot. Will look forward to having other sessions as well. Thank you.

Broken down into easy to absorb sections. Each topic or point that the trainer is trying to get across is illustrated by an exercise to reinforce what has been taught.

The trainer is knowledgeable about the content and patient in addressing our doubts. The workbook/exercises were good hands-on practice as well.

Learnt a lot, learning tools were interesting and engaging. Also liked that there were different case studies cited to spark inspiration for our own programmes.

Find out more about our online learning experience.

Interested to RUN OUR COURSES IN-HOUSE?