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Course Overview

  • AI Workflow Fundamentals

  • ​Design AI Workflows

  • ​Design Autonomous AI Agents

Create AI Workflows & Agents Crash Course - The Experience Effect

Create AI Workflows & Agents 
Crash Course

3 Sep, 9 am - 12 pm (GMT+8)

Online

Designed for Digital Marketers, join this hands-on course to learn how to design and build AI-powered workflows and autonomous agents to automate daily tasks, create content, analyse data and more!​

Learning Outcomes

  • Learn AI workflow use cases for marketing, product, ops and customer support

  • Adopt no-code and low-code AI tools including ChatGPT, Zapier, Make, Relay

  • Learn prompt design fundamentals​

  • Develop AI Workflows to automate daily tasks, create content and analyse data

  • Learn how to use no-code platforms to develop autonomous AI Agents​

  • Learn how to embed documents and data sources inside AI for richer responses

  • ​Conceptualise and develop an AI-workflow or Agent for a project of choice

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

AI Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your AI Challenges & Questions

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of ChatGPT, Zapier, Make, Relay and other AI tools

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your AI challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 13 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: AI Workflow Fundamentals

  • Common AI workflow use cases for marketing, product, ops and customer support

  • AI tools stack: ChatGPT, Zapier, Make, Relay and more!


Session 2: Design AI Workflows

  • Prompt design fundamentals (input → logic → output clarity)

  • [Walkthrough] Develop Internal AI Workflows to automate daily tasks, create content, analyse data and more!


Session 3: Design Autonomous AI Agents

  • Use no-code platforms (Zapier / Make / Relay) to develop autonomous AI Agents

  • Embed documents and data sources inside AI for richer responses

  • Exercise: Conceptualise and develop an AI-workflow or Agent for a project of choice

Who Should Attend

  • Chief Marketing Officers (CMOs)

  • Digital Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Executives

  • Content Marketing Managers

  • Content Marketing Executives

  • Brand Managers

  • Product Marketing Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your AI challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Who is this course for?

  • This course is ideal for digital marketers, content creators, strategists and marketing analysts who want to integrate AI more effectively into their daily workflows.

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Do I need to know how to code?

  • No coding required! We’ll use no-code and low-code tools and provide step-by-step instructions.

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Will I get hands-on practice?

  • Definitely! The course includes live demos, real-world marketing examples and guided exercises so you can apply what you learn immediately.​

 

What AI tools will we be using?

  • This course will cover free and freemium AI tools including ChatGPT, Zapier, Make, Relay and more.

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Will I build my own AI agent during the course?

  • Yes! You’ll walk away with at least one working AI agent or automated workflow that you can deploy immediately.​

 

How long is the course?

  • It’s a concise 3-hour crash course — perfect for busy professionals who want fast, practical takeaways.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after attending the full course.

Take Your Digital Skills To The Next Level

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