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Course Overview
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How LLMs acquire and present information
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​LLMs vs Search Engines vs Hybrid Models explained
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​LLM Visibility Optimisation Strategies
LLM (Large Language Model) Optimisation
Crash Course
20 Aug, 9 am - 12 pm (GMT+8)
Online
Enhance your brand visibility in AI-powered search platforms! Designed for Digital Marketers, join this practical course to learn how to rank in AI tools like ChatGPT, Gemini, Claude and Perplexity.
Learning Outcomes
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Learn how LLMs collect and present information
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Understand the future of Search in the era of AI
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Develop an AI-first content strategy
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Create AI-Optimised content
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Develop an AI-Optimised web page structure
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Learn AI Optimisation beyond technical SEO
Online Format
3 hours instructor-led
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 200 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Benefits of Attending
AI Best Practices &
Pitfalls to Avoid
Actionable Strategies You Can Apply Instantly
Practical Advice on Your AI Challenges & Questions
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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13 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Learning Format
Live Demonstration of AI Tools
​Hands-on Practice Exercises using real-world scenarios​
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your AI challenges
Course Agenda
Session 1: How LLMs acquire and present information
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LLM data collection explained
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How LLM learning and fine tuning works
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How LLMs present information
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Latent Space Explained
Session 2: LLMs vs Search Engines vs Hybrid Models
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LLMs vs Search Engines vs Hybrid Models
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The future of Search in the era of AI
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Evolution of SEO in the era of LLMs
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AI-first SEO content strategy
Session 3: LLM Visibility Optimisation Strategies
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LLM Optimisation Strategy Pillars
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AI-Optimised content creation
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AI-Optimised web page structure
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AI Optimisation beyond technical SEO
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Exercise: Develop an AI-optimised content piece
Who Should Attend
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Chief Marketing Officers (CMOs)
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Digital Marketing Directors
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Digital Marketing Managers
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Digital Marketing Executives
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Content Marketing Managers
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Content Marketing Executives
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SEO Directors
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SEO Managers
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SEO Executives
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Brand Managers
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Product Marketing Managers
Course Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your AI challenges
Day of the Course
Join the Zoom meeting
Frequently Asked Questions
Who is this course for?
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This course is ideal for digital marketers, content strategists, SEO specialists and brand communicators who want to future-proof their digital strategy for the age of AI.
Is this a technical course?
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Not at all. While we explain key LLM concepts, everything is taught in plain language and applied directly to marketing tasks. ​
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Will I get hands-on practice?
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Definitely! The course includes live demos, real-world marketing examples and guided exercises so you can apply what you learn immediately.​​
How is this different from traditional SEO training?
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This course focuses on optimising for LLMs—systems that don’t rely on search rankings, backlinks or metadata in the traditional sense. It complements SEO but focuses on AI discoverability.
How long is the course?
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It’s a concise 3-hour crash course — perfect for busy professionals who want fast, practical takeaways.
Does this crash course offer any certification?
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Participants will receive an e-Certificate of Completion after attending the full course.