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Course Overview

  • AI Prompting Fundamentals & Best Practices

  • AI Prompting in Marketing Research

  • AI Prompting in Media Planning

  • AI Prompting in Copywriting

  • AI Prompting in Search Engine Optimisation (SEO)

  • AI Prompting in Marketing Analytics

  • AI Prompting Automation Walkthrough

AI Prompting for Digital Marketers Crash Course - The Experience Effect

AI Prompting for
Digital Marketers 
Crash Course

23 July, 9 am - 12 pm (GMT+8)

Online

Are your AI prompts getting the results you want? Join this hands-on course to learn how to craft effective AI prompts and automate workflows across research, media planning, copywriting, SEO and data analytics.

Learning Outcomes

  • Learn how Large Language Models (LLMs) work

  • Acquire AI Prompting Best Practices

  • Walkthrough AI Prompting for Research, Media Planning, Copywriting, Data Analysis

  • Access AI Prompting Templates and Frameworks

  • Configure AI projects to automate recurring tasks

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

AI Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your AI Challenges & Questions

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of ChatGPT

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your AI challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 13 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: AI Prompting Fundamentals

  • How Large Language Models (LLMs) work

  • AI Prompting Fundamentals and Best Practices

  • AI Customisation (Projects and Custom GPTs)

  • AI Prompting Templates

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Session 2: AI Prompting in Digital Marketing

  • AI Prompting in Marketing Research

  • AI Prompting in Media Planning

  • AI Prompting in Copywriting

  • AI Prompting in Search Engine Optimisation (SEO)

  • AI Prompting in Marketing Analytics

  • Exercise: Develop an AI Prompting sequence for a project of choice​

 

Session 3: AI Prompting Automation Walkthrough

  • AI Project creation Walkthrough

  • AI Custom GPT creation Walkthrough

  • Exercise: Develop an AI Project or Custom GPT for a project of choice

Participant Testimonials

The trainer is very detailed and patient with the explanation. The hands-on exercises were useful and practical."

Very informative session."

Very cool and helpful sharing!"

The trainer showed different tools and gave his analysis of what tools work better in which scenarios. He also gave suggestions on how to prompt better."

Exercises and tips."

Informative"

The information is detailed, trainer is very knowledgable."

Very informative with information on tools and how to prompt"

Who Should Attend

  • Chief Marketing Officers (CMOs)

  • Digital Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Executives

  • Content Marketing Managers

  • Content Marketing Executives

  • Brand Managers

  • Product Marketing Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your AI challenges

Day of the Course

Access ChatGPT (preferably ChatGPT Plus)

Join the Zoom meeting

Frequently Asked Questions

Who is this course for?

  • This course is ideal for digital marketers, content creators, strategists and marketing analysts who want to integrate AI more effectively into their daily workflows.

 

Do I need to have technical or coding skills?

  • Not at all. This course is designed for non-technical marketers. No coding knowledge is required—just a willingness to explore and experiment with AI tools.

 

Will I get hands-on practice?

  • Definitely! The course includes live demos, real-world marketing examples and guided prompting exercises so you can apply what you learn immediately.​

 

What AI tools will we be using?

  • The course focuses primarily on ChatGPT. You’ll learn prompting strategies that can be applied to AI tools like Gemini, Claude, Copy.ai, Jasper, and more.

​

Will the course cover AI applications across digital marketing?

  • Yes! You will learn AI prompting in:

    • Marketing Research

    • Media Planning

    • Copywriting

    • Search Engine Optimisation (SEO)

    • Marketing Analytics

 

Do I need a ChatGPT subscription?

  • Access to ChatGPT Plus is recommended for hands-on practice. â€‹You can follow along using the free version of ChatGPT, although we’ll highlight some advanced features that are only available in the paid version.​

 

Will I get templates or resources I can reuse?

  • Yes! You’ll receive prompt templates, frameworks and walkthrough materials that you can adapt and reuse for your own campaigns and content.

​

What do I need to prepare before the course?

  • Please ensure you have access to ChatGPT (preferably ChatGPT Plus) and are logged in during the session. Bring a project idea you’d like to develop during the exercises.

 

How long is the course?

  • It’s a concise 3-hour crash course — perfect for busy professionals who want fast, practical takeaways.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after attending the full course.

Take Your Digital Skills To The Next Level

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