Search-Friendly Content Strategy Crash Course

22 FEB 2022 I 9 am - 12 PM (GMT+8)

Trainer

SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

• 10 years in digital marketing x digital strategy x digital analytics

• Built x2 performance marketing departments from the ground-up

• Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

• Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

• Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

• Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

• Former Business Education Trainer at Facebook (via Rubicor)

• Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

• Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

• Up-skilled over 500 individuals in digital marketing and analytics across SEA

Learning OUTCOMES

• Get started with Evergreen content creation

• Walkthrough a complete keyword research

• Learn how to develop and optimise content to generate organic traffic

• Learn how to analyse Evergreen content performance

• Develop an Evergreen content calendar for your business

Session 1: Get Started with Evergreen Content Creation

Develop a data-driven evergreen content strategy

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• Learn how to develop a data-driven evergreen content strategy

• Walkthrough a complete keyword research

• Learn how to develop an effective content creation brief

• Group Exercise: Keyword research based on a real dataset

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Session 2: Develop Search-Friendly Content

Learn how to develop and optimise content to generate organic traffic

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• Understand how SEO works

• Learn how to optimise content pieces for optimal results

• Walkthrough real-life case studies of content creation

• Group Exercise: Develop an evergreen content piece plan/brief

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Session 3: Content Marketing Audit & Optimisation

Learn how to analyse and optimise Evergreen content performance

• Understand how to track, monitor and optimise evergreen content

• Develop an evergreen content marketing plan for your business

• Junior Marketing Executives

• Junior Digital Marketing Managers

• Marketing Managers

• Marketing Directors

• Digital Marketing Managers

• Digital Marketing Directors

• Brand Managers

• ​SEO Specialists

• Content Marketers

• PPC Specialists

• Media Leads

Before the course:

• Join the WhatsApp group chat to receive course updates

• Complete the pre-course assessment form

Day of the course:

• Enter the meeting via the Zoom link