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Search-friendly content strategy crash course

Search-Friendly Content Strategy Crash Course

Course trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Get started with Evergreen content creation

  • Walkthrough a complete keyword research

  • Learn how to develop and optimise content to generate organic traffic

  • Learn how to analyse Evergreen content performance

  • Develop an Evergreen content calendar for your business

Online course

Online Format

3 hours instructor-led

Course competency

Competency Level




Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Get Started with Evergreen Content Creation

Develop a data-driven evergreen content strategy

  • Learn how to develop a data-driven evergreen content strategy

  • Walkthrough a complete keyword research

  • Learn how to develop an effective content creation brief

  • Group Exercise: Keyword research based on a real dataset

Session 2: Develop Search-Friendly Content

Learn how to develop and optimise content to generate organic traffic

  • Understand how SEO works

  • Learn how to optimise content pieces for optimal results

  • Walkthrough real-life case studies of content creation

  • Group Exercise: Develop an evergreen content piece plan/brief

Session 3: Content Marketing Audit & Optimisation

Learn how to analyse and optimise Evergreen content performance


  • Understand how to track, monitor and optimise evergreen content

  • Develop an evergreen content marketing plan for your business

Target audience

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • SEO Specialists

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation


Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link

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