
Search-Friendly Content Strategy Crash Course
Trainer

Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Learning Outcomes
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Get started with Evergreen content creation
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Walkthrough a complete keyword research
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Learn how to develop and optimise content to generate organic traffic
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Learn how to analyse Evergreen content performance
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Develop an Evergreen content calendar for your business
Online Format
3 hours instructor-led
Competency Level
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 200 per pax
Run This Course In-House
Min 4 pax
Questions? Drop us a note!
Course Agenda
Session 1: Get Started with Evergreen Content Creation
Develop a data-driven evergreen content strategy
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Learn how to develop a data-driven evergreen content strategy
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Walkthrough a complete keyword research
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Learn how to develop an effective content creation brief
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Group Exercise: Keyword research based on a real dataset
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Session 2: Develop Search-Friendly Content
Learn how to develop and optimise content to generate organic traffic
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Understand how SEO works
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Learn how to optimise content pieces for optimal results
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Walkthrough real-life case studies of content creation
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Group Exercise: Develop an evergreen content piece plan/brief
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Session 3: Content Marketing Audit & Optimisation
Learn how to analyse and optimise Evergreen content performance
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Understand how to track, monitor and optimise evergreen content
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Develop an evergreen content marketing plan for your business
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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​SEO Specialists
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the course:
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Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment form
Day of the course:
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Enter the meeting via the Zoom link