top of page

Course Overview

  • Buyer Psychology and Lead Generation Fundamentals

  • AI for Paid Lead Generation

  • AI for Organic Lead Generation

  • ​AI for Lead Generation Analysis and Optimisation

AI for Lead Generation Crash Course - The Experience Effect

​New and Improved

AI for Lead Generation
Crash Course

28 July, 9 am - 12 pm (GMT+8)

Online

Join this practical course to learn how to use AI to generate higher-quality leads, optimise your funnels, automate nurturing, and scale paid + organic acquisition without increasing headcount.

Learning Outcomes

  • Build and optimise lead generation funnels

  • Produce high-quality paid and organic lead gen magnets

  • Optimise existing landing pages and ads

  • Analyse lead generation metrics like a senior growth strategist

  • Build your own AI Agent for lead scoring, nurturing, and reporting

  • Scale paid and organic lead generation without hiring a team

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 250 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

AI Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your AI Challenges & Questions

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of AI tools

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your AI challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 14 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

​

​Digital marketing experience:

  • 14 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Buyer Psychology and Lead Generation Fundamentals

  • How modern buyers discover, evaluate and convert    

  • Paid vs organic lead generation — when to use each

  • Intent signals and lead quality scoring

Outcome: Build a lead generation strategy that aligns paid and organic efforts
Included: Lead Generation Strategy and Funnel Mapping Checklist


Session 2: AI for Paid Lead Generation

  • AI Tech Stack for Paid Media

  • AI-Powered Copywriting and Creative Generation for Meta, Google, and LinkedIn

  • AI-Friendly Audience Targeting

Outcome: Launch and optimise paid lead generation campaigns in under 30 minutes
Included: AI Tech Stack for Paid Media


Session 3: AI for Organic Lead Generation

  • AI-Powered Content Strategy for Lead Capture●  

  • AI-Powered Email Nurture Sequence Creation

  • AI for SEO-driven lead generation, lead magnets and gated content

  • Build your own AI Agent for lead pipeline management

Outcome: Build a compounding organic lead engine with AI
Included: AI Organic Lead Generation Checklist
 

Session 4: AI for Lead Generation Analysis and Optimisation

  • Pipeline Trends and Lead Quality Pattern Detection with AI

  • AI-Powered Decision Trees: Nurture, Accelerate, or Disqualify Leads

  • Build Your Own AI Lead Reporting and Funnel Optimisation Agent

  • Outcome: Build Your Own AI Lead Reporting and Funnel Optimisation Agent

Who Should Attend

  • Chief Marketing Officers (CMOs)

  • Digital Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Executives

  • Account Directors

  • Account Managers

  • Account Executives

  • Marketing Specialists

  • PPC Analytics

  • Marketing Executives

  • Brand Managers

  • Product Marketing Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your AI challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Who is this course for?

  • If you are responsible for pipeline growth, customer acquisition, or performance marketing, this course is highly relevant.

 

Will this course cover B2B, B2C, or both?

  • Both. Examples and exercises will be contextualised depending on the audience profile.

​

Will I receive templates or checklists?

Yes! You will receive:

  • Lead Generation Strategy & Funnel Mapping Checklist

  • AI Tech Stack for Paid Media

  • AI Organic Lead Generation Checklist

  • Frameworks for building AI lead scoring and reporting agents

These are designed for immediate implementation.

​

Can this training be conducted in-house for our team?

  • Yes. This course can be delivered as a customised in-house training session. Content can be tailored to your industry, internal funnel structure and advertising platforms to ensure practical relevance for your team.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after attending the full course.

Take Your Digital Skills To The Next Level

bottom of page