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Course Overview

  • AI for Marketing Analytics Fundamentals

  • AI for Campaign and Channel Analytics​

  • AI for Marketing Reporting and Decision Making

AI for Marketing Analytics and Insights Crash Course - The Experience Effect

​New and Improved

AI for Marketing Analytics and Insights

Crash Course

TBC, 9 am - 12 pm (GMT+8)

Online

Turn raw marketing data into revenue decisions — fast. Join this practical course to learn how to use AI to detect winning campaigns, eliminate wasted spend, and optimise performance in minutes.

Learning Outcomes

  • Analyse marketing data the way senior strategists do

  • Produce high-quality marketing reports and dashboards in under 20 minutes

  • Optimise existing campaigns using AI-powered data insights

  • Detect patterns and trends like a senior marketing analyst

  • Build your own AI Agent for marketing reporting and insights

  • Scale marketing analytics operations without hiring a data team

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 250 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

AI Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your AI Challenges & Questions

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of AI tools

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your AI challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 15 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 15 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: AI for Marketing Analytics Fundamentals

  • AI Tech Stack for Marketing Analytics

  • AI for Competitive Intelligence and Market Trend Detection

  • Marketing Analytics measurement framework

  • Vanity metrics vs actionable metrics

  • Audience behaviour analysis with AI

Outcome: Build a measurement framework that connects marketing activity to business outcomes
Included: Marketing Analytics and Measurement Framework Checklist


Session 2: AI for Campaign and Channel Analytics

  • AI-Powered Analysis of Paid Media Performance (Meta, Google, TikTok, LinkedIn Ads)

  • AI-Powered Organic and Content Performance Analysis

  • Detect winning and losing campaigns with AI

  • Detect winning and losing creatives with AI

Outcome: Analyse and optimise campaigns in under 30 minutes
Included: AI Campaign Analytics Playbook

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Session 3: AI for Marketing Reporting and Decision Making

  • Automate Marketing Dashboards and Reports with AI

  • AI-Powered Decision Trees: Scale, Optimise, Pause, or Kill Campaigns

  • Build Your Own AI Marketing Reporting and Insights Agent

Outcome: Automate your entire marketing reporting workflow with AI
Included: Build Your Own AI Marketing Analytics and Reporting Agent Guide

Who Should Attend

  • Chief Marketing Officers (CMOs)

  • Digital Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Executives

  • Account Directors

  • Account Managers

  • Account Executives

  • Marketing Specialists

  • PPC Analytics

  • Marketing Executives

  • Brand Managers

  • Product Marketing Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your AI challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Who is this course for?

  • This course is designed for digital marketers, performance marketers, marketing managers, founders, and analysts who want to use AI to improve campaign performance, reporting efficiency, and decision-making accuracy.

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What platforms are covered?

  • You will learn how to analyse and optimise performance across:

  • Meta Ads

  • Google Ads

  • TikTok Ads

  • LinkedIn Ads

  • Organic and content channels

​

Will I receive templates or checklists?

Yes! You will receive:

  • Marketing Analytics & Measurement Framework Checklist

  • AI Campaign Analytics Playbook

  • AI Marketing Analytics & Reporting Agent Guide

These are designed for immediate implementation.

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Can this training be conducted in-house for our team?

  • Yes. We offer customised in-house sessions tailored to your organisation’s data structure, reporting processes, and campaign objectives.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after attending the full course.

Take Your Digital Skills To The Next Level

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