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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Google Analytics 4 Course - The Experience Effect

Google Analytics 4
Complete Course

Singapore, HUONE Clarke Quay

1 Nov, 9 am - 5 pm

GA4 has replaced Universal Analytics. Join this practical course to deep dive into GA4's new features, reports and how to analyse data on GA4!

Learning Outcomes

  • Get started and configure GA4

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Learn how to use comparisons and filtering

  • Learn how to analyse data in GA4

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to develop website reports

F2F Format

1 day instructor-led

Inclusive of coffee breaks and lunch




Receive an e-certificate of completion

Course Fee

SGD 500 per pax

Inclusive of morning and afternoon refreshments, lunch


10% off when you register & pay by 13 Oct

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Google Analytics 4 Configuration

  • GA4 Metrics, Dimensions, Events and Conversions

  • Set up GA4 Events and Conversions via GA4

  • Set up GA4 Audiences

  • UTM Tags configuration

Session 2: Google Analytics 4 Data Analysis

  • Learn how to use Comparisons and Filters

  • GA4 Reporting use cases

  • Funnel Analysis set-up and use cases

  • Segment Overlap set-up and use cases

  • GA4 website demo

Participant Testimonials

The trainer covered the fundamentals of using GA4, Google Data Studio and Google Tag Manager. The hands-on exercises helped us to become more familiar with navigating and using the tools. He was also very open to questions from the attendees and gave real-life examples and applications to work."

Hands-on teaching where every part of Google Analytics 4 was navigated."

Depth of expertise and insights."

Hands-on practice"

The build-up of the content was great. It was presented in a way that was easy to follow."

Use of real data and example, easy to visualise and understand."

Sotirios was very clear in his delivery. I like that he emphasised strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

It was a good overview of what GA4 is. The last hands-on exercise was good as it really tested our knowledge."

Hands-on and practical advice from the trainer."

The course is really informative and covers many different aspects of GA4."

This course allows me to refresh my knowledge on GA4 and learn new tips and tricks that I missed out."

Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"

Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

New knowledge gained that is really applicable to my area of work."

Covered a lot of interesting points. It was insightful."

It was very well presented and everything was clear and concise."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Complete the pre-course assessment to help the trainer understand your Google Analytics challenges and learning goals

Day of the Course

You are encouraged to bring your laptop for the course


Register your attendance at our registration desk


HUONE Clarke Quay

3D River Valley Rd, #03-01 Block D, Singapore 179023

How to get there


We're happy to help! Please reach us at

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