top of page

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Google analytics course

Google Analytics 4
Complete Course

Singapore, HUONE Clarke Quay

Wed - Thurs, 17-18 May, 9 am - 5 pm

GA4 is replacing Universal Analytics in July. Join this practical course to deep dive into GA4's new features, reports and how to analyse data on GA4!

Learning Outcomes

  • Get started and configure GA4

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Learn how to use comparisons and filtering

  • Learn how to analyse data in GA4

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to develop website reports

F2F Format

2 days instructor-led

Inclusive of coffee breaks and lunch




Receive an e-certificate of completion

Course Fee

SGD 1000 per pax

Inclusive of morning and afternoon refreshments, lunch


10% off when you register & pay by 5 April

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Google Analytics 4 Configuration

  • GA4 Metrics, Dimensions, Events and Conversions

  • Set up GA4 Events and Conversions via GA4

  • Set up GA4 Audiences

  • UTM Tags configuration

Session 2: Google Analytics 4 Data Analysis

  • Learn how to use Comparisons and Filters

  • GA4 Reporting use cases

  • Funnel Analysis set-up and use cases

  • Segment Overlap set-up and use cases

  • GA4 website demo

Participant Testimonials

The trainer covered the fundamentals of using GA4, Google Data Studio and Google Tag Manager. The hands-on exercises helped us to become more familiar with navigating and using the tools. He was also very open to questions from the attendees and gave real-life examples and applications to work."

Hands-on teaching where every part of Google Analytics 4 was navigated."

Depth of expertise and insights."

Sotirios was very clear in his delivery. I like that he emphasised strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

It was a good overview of what GA4 is. The last hands-on exercise was good as it really tested our knowledge."

Hands-on and practical advice from the trainer."

Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"

Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

New knowledge gained that is really applicable to my area of work."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Register your attendance at our registration desk


Swing Room - HUONE.PNG

Singapore, HUONE Clarke Quay

3D River Valley Road

#03-01 Clarke Quay

Singapore 179023

How to get there


We're happy to help! Please reach us at

Image courtesy of HUONE

bottom of page