Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides

Video Production & Marketing on a Budget
Wed - Thurs, 19 - 20 Apr
9 am - 12 pm (GMT+8)
No prior experience is required! Join this hands-on course to acquire frameworks, free tools and basic techniques to create engaging videos on a low budget.
Learning Outcomes
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Learn how video marketing can deliver results for your business
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Learn about different video genres
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Learn how to define your goals and target audience with the consumer journey
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Learn how to measure your video campaign’s success
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Understand the hero, hub, hygiene framework
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Learn how to conceptualise a video
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Learn the essentials of pre-production, such as budgeting and creating a call sheet
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Learn how to write a video script
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Learn the fundamentals of production, such as storyboarding and cinematography
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Learn basic video editing through the use of free online video editing tools
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Learn best practices to boost your video’s discoverability
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Learn how to effectively collaborate with creative agencies on video projects
Online Format
6 hours instructor-led
Divided into 2 sessions,
3 hours each
Competency
Beginner
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!

Trainer
Wayne Teng
Video Program Manager & Video Producer
Ex-Googler
Experienced video specialist and video production trainer, with 9 years of experience across various genres for both television and social media. Highly versatile, with work experiences ranging from MNCs to startups.
Video marketing and production experience:
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9 years of experience across production houses, television networks and tech organisations
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Developed video content strategies for leading brands including Google, Asian Food Channel and MoneySmart
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Produced videos for clients including Visa, Samsung and Royal Caribbean International
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Established Google APAC’s AdMob in-house video production capabilities
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Proficient in pre-production, production and post-production
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Vertical expertise: Education, travel, food & beverage, insurance, tech, entertainment
Trainer experience:
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Trained over 100 marketers and aspiring video producers worldwide
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Trained Googlers worldwide on the fundamentals of studio and home-based video production
Course Agenda
Session 1: Video Marketing Foundations
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Why video marketing?
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Video genres: Long-form vs Short-form
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Defining campaign goals and target audience
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Creating successful video content with the hero, hub, hygiene model
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Tailoring your content for different social platforms (E.g. YouTube, TikTok, Instagram, LinkedIn, Facebook)
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SEO best practices
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Measuring your video campaign’s success
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Group activity: Create a video concept
Session 2: Pre-production
Learn how to plan a video production shoot.
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Planning your production budget
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Writing a video script with research
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Creating a call sheet
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Creating a shot list
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Group activity: Write a video script
Session 3: Production
Learn how to tell a story with simple but effective footage.
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Understanding basic production equipment (e.g. Mobile phone, Lavalier mic)
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Framing a shot
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Understanding technical camera settings such as aspect ratio and white balance
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Group activity: Create a storyboard
Session 4: Post-production
Master the basics of video editing.
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Organising a video editing project
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Trimming your footage for impact
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Enhancing your video with graphics and music
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Editing videos with web-based tools (E.g. Adobe Express, Vimeo, WeVideo, Kapwing)
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Group activity: Edit a simple vlog
Session 5: Creating an Effective Thumbnail
Unlock the secrets behind creating captivating thumbnails to hook your audience.
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The importance of thumbnails
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Useful design techniques to make your thumbnails stand out
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Group activity: Design an attention-grabbing thumbnail
Session 6: Working with Creative Agencies
Learn how to effectively collaborate with creative agencies on video projects.
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Picking the right company
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Aligning your expectations
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The Dos and Don’ts of being on set
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Creative agency post-production workflow
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Group activity: Share your positive and negative experiences!
Course Prerequisites
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No prior video production and editing experience is required.
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Watch a list of short videos that will be discussed during the course
Download a folder of video clips that will be used for a simple video editing exercise
Day of the Course
Join the Zoom meeting