Video Production & Marketing on a Budget

Session 1: Video Marketing Foundations​

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• Why video marketing?

• Video genres: Long-form vs Short-form

• Defining campaign goals and target audience

• Creating successful video content with the hero, hub, hygiene model

• Tailoring your content for different social platforms (E.g. YouTube, TikTok, Instagram, LinkedIn, Facebook)

• SEO best practices

• Measuring your video campaign’s success

• ​Group activity: Create a video concept

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Session 2: Pre-production

Learn how to plan a video production shoot.

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• Planning your production budget 

• Writing a video script with research 

• Creating a call sheet

• Creating a shot list

• Group activity: Write a video script

 

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Session 3: Production

Learn how to tell a story with simple but effective footage.

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• Understanding basic production equipment (e.g. Mobile phone, Lavalier mic)

• Framing a shot

• Understanding technical camera settings such as aspect ratio and white balance

• Group activity: Create a storyboard

 

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Session 4: Post-production

Master the basics of video editing.

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• Organising a video editing project

• Trimming your footage for impact

• Enhancing your video with graphics and music

• Editing videos with web-based tools (E.g. Adobe Express, Vimeo, WeVideo, Kapwing)

• Group activity: Edit a simple vlog

 

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Session 5: Creating an Effective Thumbnail

Unlock the secrets behind creating captivating thumbnails to hook your audience.

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• The importance of thumbnails

• Useful design techniques to make your thumbnails stand out

• Group activity: Design an attention-grabbing thumbnail

 

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Session 6: Working with Creative Agencies

Learn how to effectively collaborate with creative agencies on video projects.

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• Picking the right company

• Aligning your expectations

• The Dos and Don’ts of being on set

• Creative agency post-production workflow

• Group activity: Share your positive and negative experiences!