Optimising Websites & Landing Pages Crash Course

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning objectives

  • Understand the process of building a website

  • Walkthrough the pros and cons of different technologies

  • Understand what you need to consider before you develop a new website

  • Understand how to develop and utilise a user flow

  • Learn how to organise information to develop an effective sitemap

  • Learn how to design low fidelity wireframes

  • Learn how to develop a measurement plan for your website

  • Walkthrough practical website optimisation best practices via real-life examples

  • Walkthrough landing page optimisation best practices

  • Experience a hands-on UX Workshop, where you and your team members will become UX designers for one day!

Online course

Online format

3 hours instructor-led training

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

In-house training

run this course in-house

Min 5 pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Website Development Process

Understand the process of building a website

  • Walkthrough the pros and cons of different technologies

  • Understand the Business, Marketing, SEO and Analytics considerations you need to take into account before you start developing a new website

  • Understand the process of conceptualizing and developing a website from A to Z

  • Understand the resources you need to design a new website

Session 2: UX Design Fundamentals

Walkthrough the fundamental UX processes and techniques

  • Understand how to develop and utilise a user flow

  • Learn how to organize information to develop an effective sitemap

  • Learn how to design low fidelity wireframes

  • Group activity: 

    • Design the user flow for a real website

    • Develop an effective sitemap for a real website

Session 3: Develop a Measurement Plan for Your Website

Understand the metrics that matter and the tools you need to evaluate your UX performance

  • Learn the UX metrics that matter

  • Walkthrough UX tools and measurement techniques beyond Google Analytics

  • Group activity: Develop a usability test for a website of choice

Session 4: Website Optimisation Best Practices

Walkthrough practical website optimisation best practices via real-life examples

  • Walkthrough practical website optimisation best practices via real-life examples

  • Walkthrough landing page optimisation best practices

Session 5: UX Hands-On Workshop

Become a UX Designer for a day!

  • Apply UX frameworks and processes

  • Think like a UXer

  • Design low fidelity wireframes

  • Get user feedback

Target audience

WHO SHOULD ATTEND

  • Junior marketing executives

  • Junior digital marketing managers

  • Marketing managers

  • Marketing directors

  • Digital marketing managers

  • Digital marketing directors

  • Brand managers

  • Content marketers

  • PPC specialists

  • Media leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link