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Optimising Websites & Landing Pages Crash Course
28 Sep I 9 am - 12 pm (GMT+8)
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Learning Outcomes
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Understand the process of building a website
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Walkthrough the pros and cons of different technologies
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Understand what you need to consider before you develop a new website
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Understand how to develop and utilise a user flow
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Learn how to organise information to develop an effective sitemap
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Learn how to design low fidelity wireframes
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Learn how to develop a measurement plan for your website
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Walkthrough practical website optimisation best practices via real-life examples
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Walkthrough landing page optimisation best practices
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Experience a hands-on UX Workshop, where you and your team members will become UX designers for one day!
Course agenda
Session 1: Website Development Process
Understand the process of building a website
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Walkthrough the pros and cons of different technologies
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Understand the Business, Marketing, SEO and Analytics considerations you need to take into account before you start developing a new website
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Understand the process of conceptualizing and developing a website from A to Z
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Understand the resources you need to design a new website
Session 2: UX Design Fundamentals
Walkthrough the fundamental UX processes and techniques
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Understand how to develop and utilise a user flow
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Learn how to organize information to develop an effective sitemap
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Learn how to design low fidelity wireframes
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Group activity:
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Design the user flow for a real website
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Develop an effective sitemap for a real website
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Session 3: Develop a Measurement Plan for Your Website
Understand the metrics that matter and the tools you need to evaluate your UX performance
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Learn the UX metrics that matter
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Walkthrough UX tools and measurement techniques beyond Google Analytics
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Group activity: Develop a usability test for a website of choice
Session 4: Website Optimisation Best Practices
Walkthrough practical website optimisation best practices via real-life examples
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Walkthrough practical website optimisation best practices via real-life examples
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Walkthrough landing page optimisation best practices
Session 5: UX Hands-On Workshop
Become a UX Designer for a day!
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Apply UX frameworks and processes
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Think like a UXer
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Design low fidelity wireframes
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Get user feedback
Who Should Attend
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Junior marketing executives
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Junior digital marketing managers
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Marketing managers
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Marketing directors
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Digital marketing managers
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Digital marketing directors
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Brand managers
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Content marketers
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PPC specialists
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Media leads
Preparation
Before the course:
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Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment form
Day of the course:
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Enter the meeting via the Zoom link