Optimising Websites &
Landing Pages
Crash Course

Optimise your user experience! Join this hands-on course to acquire best practices and key considerations to optimise your websites and landing pages.

• Understand the process of building a website

• Walkthrough the pros and cons of different technologies

• Understand what you need to consider before you develop a new website

• Understand how to develop and utilise a user flow

• Learn how to organise information to develop an effective sitemap

• Learn how to design low-fidelity wireframes

• Learn how to develop a measurement plan for your website

• Walkthrough practical website optimisation best practices via real-life examples

• Walkthrough landing page optimisation best practices

• Experience a hands-on UX workshop, where you and your team members will become UX designers for one day!

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

• 10 years in digital marketing x digital strategy x digital analytics

• Built x2 performance marketing departments from the ground-up

• Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

• Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

• Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

• Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

• Former Business Education Trainer at Facebook (via Rubicor)

• Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

• Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

• Up-skilled over 500 individuals in digital marketing and analytics across SEA

Session 1: Website Development Process

Understand the process of building a website

• Walkthrough the pros and cons of different technologies

• Understand the business, marketing, SEO and analytics considerations you need to take into account before you start developing a new website

• Understand the process of conceptualising and developing a website from A to Z

• Understand the resources you need to design a new website

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Session 2: UX Design Fundamentals

Walkthrough the fundamental UX processes and techniques

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• Understand how to develop and utilise a user flow

• Learn how to organize information to develop an effective sitemap

• Learn how to design low-fidelity wireframes

• Group activity: 

  • Design the user flow for a real website

  • Develop an effective sitemap for a real website

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Session 3: Develop a Measurement Plan for Your Website

Understand the metrics that matter and the tools you need to evaluate your UX performance

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• Learn the UX metrics that matter

• Walkthrough UX tools and measurement techniques beyond Google Analytics

• Group activity: Develop a usability test for a website of choice

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Session 4: Website Optimisation Best Practices

Walkthrough practical website optimisation best practices via real-life examples

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• Walkthrough practical website optimisation best practices via real-life examples

• Walkthrough landing page optimisation best practices

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Session 5: UX Hands-On Workshop

Become a UX Designer for a day!

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• Apply UX frameworks and processes

• Think like a UXer

• Design low-fidelity wireframes

• Get user feedback