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UX design course

Optimising Websites &
Landing Pages
Crash Course

Optimise your user experience! Join this hands-on course to acquire best practices and key considerations to optimise your websites and landing pages.

Learning Outcomes

  • Understand the process of building a website

  • Walkthrough the pros and cons of different technologies

  • Understand what you need to consider before you develop a new website

  • Understand how to develop and utilise a user flow

  • Learn how to organise information to develop an effective sitemap

  • Learn how to design low-fidelity wireframes

  • Learn how to develop a measurement plan for your website

  • Walkthrough practical website optimisation best practices via real-life examples

  • Walkthrough landing page optimisation best practices

  • Experience a hands-on UX workshop, where you and your team members will become UX designers for one day!

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 200 per pax

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Website Development Process

Understand the process of building a website

 

  • Walkthrough the pros and cons of different technologies

  • Understand the business, marketing, SEO and analytics considerations you need to take into account before you start developing a new website

  • Understand the process of conceptualising and developing a website from A to Z

  • Understand the resources you need to design a new website

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Session 2: UX Design Fundamentals

Walkthrough the fundamental UX processes and techniques

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  • Understand how to develop and utilise a user flow

  • Learn how to organize information to develop an effective sitemap

  • Learn how to design low-fidelity wireframes

  • Group activity: 

    • Design the user flow for a real website

    • Develop an effective sitemap for a real website

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Session 3: Develop a Measurement Plan for Your Website

Understand the metrics that matter and the tools you need to evaluate your UX performance

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  • Learn the UX metrics that matter

  • Walkthrough UX tools and measurement techniques beyond Google Analytics

  • Group activity: Develop a usability test for a website of choice

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Session 4: Website Optimisation Best Practices

Walkthrough practical website optimisation best practices via real-life examples

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  • Walkthrough practical website optimisation best practices via real-life examples

  • Walkthrough landing page optimisation best practices

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Session 5: UX Hands-On Workshop

Become a UX Designer for a day!

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  • Apply UX frameworks and processes

  • Think like a UXer

  • Design low-fidelity wireframes

  • Get user feedback

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

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Complete the pre-course assessment to help the trainer understand your challenges and learning goals

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Day of the Course

Join the Zoom meeting

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