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Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
TikTok Advertising
Crash Course
Thurs, 27 July
9 am - 12 pm (GMT+8)
TikTok is the fastest-growing social media platform of all time. Join this practical course to learn how to create effective TikTok advertising campaigns.
Learning Outcomes
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Learn how to set up your TikTok Business Manager and TikTok Ads Account
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Learn how to install the TikTok Pixel and event tracking
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Learn how to develop and leverage TikTok Audiences effectively
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Learn how to create and use TikTok Instant Pages
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Learn how to set your TikTok campaign objectives
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Understand TikTok campaign setup and targeting options
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Learn how to leverage TikTok Audience Insights effectively
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Understand TikTok creative best practices
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Learn TikTok metrics that matter and campaign reporting
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Learn how to optimise your TikTok campaigns for success
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: TikTok Ads Set Up
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Set up your TikTok Business Manager and TikTok Ads Account
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TikTok Pixel Installation & Event Tracking
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TikTok Audiences
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TikTok Instant Pages
Session 2: TikTok Advertising Fundamentals
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TikTok Campaign Objectives
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TikTok Campaign Set-up & Targeting Options
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TikTok Audience Insights
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TikTok Creative Best Practices
Session 3: TikTok Metrics that Matter & Campaign Reporting
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TikTok Metrics that matter
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TikTok Custom Reporting
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TikTok Campaign Optimisation
Participant Testimonials
The trainer discussed many aspects of how TikTok ads function and what are some dos and don'ts.
Concise learning points!
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting