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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

TikTok Advertising Crash Course - The Experience Effect

TikTok Advertising 
Crash Course

15 Dec

9 am - 12 pm (GMT+8)

TikTok is the fastest-growing social media platform of all time. Join this practical course to learn how to create effective TikTok advertising campaigns.

Learning Outcomes

  • Learn how to set up your TikTok Business Manager and TikTok Ads Account

  • Learn how to install the TikTok Pixel and event tracking

  • Learn how to develop and leverage TikTok Audiences effectively

  • Learn how to create and use TikTok Instant Pages

  • Learn how to set your TikTok campaign objectives

  • Understand TikTok campaign setup and targeting options

  • Learn how to leverage TikTok Audience Insights effectively

  • Understand TikTok creative best practices

  • Learn TikTok metrics that matter and campaign reporting

  • Learn how to optimise your TikTok campaigns for success

Online Format

3 hours instructor-led




Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: TikTok Ads Set Up

  • Set up your TikTok Business Manager and TikTok Ads Account

  • TikTok Pixel Installation & Event Tracking

  • TikTok Audiences

  • TikTok Instant Pages


Session 2: TikTok Advertising Fundamentals

  • TikTok Campaign Objectives

  • TikTok Campaign Set-up & Targeting Options

  • TikTok Audience Insights

  • TikTok Creative Best Practices


Session 3: TikTok Metrics that Matter & Campaign Reporting

  • TikTok Metrics that matter

  • TikTok Custom Reporting

  • TikTok Campaign Optimisation

Participant Testimonials

The trainer discussed many aspects of how TikTok ads function and what are some dos and don'ts.

Clear explanations with examples, plus group activities to apply what we've learnt."

Concise learning points!

I like the casual, clear, and snappy presentation."

Structured course and the trainer often looked back at what was covered.

Insightful and instructor showed knowledge."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your TikTok Advertising challenges and learning goals

Day of the Course

Join the Zoom meeting

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