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Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

TikTok Advertising Crash Course - The Experience Effect

TikTok Advertising 
Crash Course

Thurs, 27 July

9 am - 12 pm (GMT+8)

TikTok is the fastest-growing social media platform of all time. Join this practical course to learn how to create effective TikTok advertising campaigns.

Learning Outcomes

  • Learn how to set up your TikTok Business Manager and TikTok Ads Account

  • Learn how to install the TikTok Pixel and event tracking

  • Learn how to develop and leverage TikTok Audiences effectively

  • Learn how to create and use TikTok Instant Pages

  • Learn how to set your TikTok campaign objectives

  • Understand TikTok campaign setup and targeting options

  • Learn how to leverage TikTok Audience Insights effectively

  • Understand TikTok creative best practices

  • Learn TikTok metrics that matter and campaign reporting

  • Learn how to optimise your TikTok campaigns for success

Online Format

3 hours instructor-led




Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: TikTok Ads Set Up

  • Set up your TikTok Business Manager and TikTok Ads Account

  • TikTok Pixel Installation & Event Tracking

  • TikTok Audiences

  • TikTok Instant Pages


Session 2: TikTok Advertising Fundamentals

  • TikTok Campaign Objectives

  • TikTok Campaign Set-up & Targeting Options

  • TikTok Audience Insights

  • TikTok Creative Best Practices


Session 3: TikTok Metrics that Matter & Campaign Reporting

  • TikTok Metrics that matter

  • TikTok Custom Reporting

  • TikTok Campaign Optimisation

Participant Testimonials

The trainer discussed many aspects of how TikTok ads function and what are some dos and don'ts.

Concise learning points!

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting

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