
Social Media Advertising
Bootcamp
Our Social Media Advertising Bootcamp is an intensive 9-hour programme, loaded with the latest strategies to optimise your campaigns on Facebook, Instagram, LinkedIn and TikTok.
Learning Outcomes
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Understand advertising options on Facebook, Instagram, LinkedIn, TikTok
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Deep dive into targeting options on Facebook, Instagram, LinkedIn, TikTok
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Learn how to set up and configure the Facebook Pixel
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Learn how to develop winning creatives on Facebook and LinkedIn
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Learn how to optimise your paid social campaigns
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Track social media metrics that matter for your brand
Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Online Format
12 hours instructor-led
Divided into 4 sessions,
3 hours each
Competency
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 700 per pax
Run This Course In-House
Min 4 pax
Questions? Drop us a note!

Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Session 1: Meta Ads (Facebook & Instagram Advertising) Part A
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Meta advertising options explained
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Set up and configure the Facebook Pixel
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Meta targeting options deep dive
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Hands-on planning exercise: Respond to a brief
Session 2: Meta Ads (Facebook & Instagram Advertising) Part B
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Develop winning creatives
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Report on metrics that matter
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Campaign optimisation walkthrough
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Campaign consultation: Review your existing Facebook Ads campaigns
Session 3: LinkedIn & TikTok Advertising
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LinkedIn advertising options explained
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LinkedIn targeting options deep dive
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Develop winning LinkedIn scripts and creatives
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TikTok advertising options, targeting, and campaign walkthrough
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Hands-on planning exercise: Respond to a brief
Course Agenda
Participant Testimonials
In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we overlooked in our day-to-day social media campaign running."
I learnt that there are a lot more options to an ad to optimise them better."
"The trainer managed to break this topic down into parts that were digestible and easy to understand."
Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."
"Extensive on Facebook functions."
"Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."
Learned more in-depth on Facebook optimisation. Thank you."
"The trainer is great! He covered lots of areas and provided sufficient examples and demos."
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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SEO Specialists
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Media Leads
Who Should Attend
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting