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Social Media Advertising

Our Social Media Advertising Bootcamp is an intensive 9-hour programme, loaded with the latest strategies to optimise your campaigns on Facebook, Instagram, LinkedIn and TikTok. 

Learning Outcomes

  • Understand advertising options on Facebook, Instagram, LinkedIn, TikTok

  • Deep dive into targeting options on Facebook, Instagram, LinkedIn, TikTok

  • Learn how to set up and configure the Facebook Pixel

  • Learn how to develop winning creatives on Facebook and LinkedIn

  • Learn how to optimise your paid social campaigns

  • Track social media metrics that matter for your brand

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Online Format

12 hours instructor-led

Divided into 4 sessions,

3 hours each




Receive a certificate of completion

Course Fee

SGD 700 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Session 1: Meta Ads (Facebook & Instagram Advertising) Part A

  • Meta advertising options explained

  • Set up and configure the Facebook Pixel

  • Meta targeting options deep dive

  • Hands-on planning exercise: Respond to a brief

Session 2: Meta Ads (Facebook & Instagram Advertising) Part B

  • Develop winning creatives

  • Report on metrics that matter

  • Campaign optimisation walkthrough

  • Campaign consultation: Review your existing Facebook Ads campaigns

Session 3: LinkedIn & TikTok Advertising

  • LinkedIn advertising options explained

  • LinkedIn targeting options deep dive

  • Develop winning LinkedIn scripts and creatives

  • TikTok advertising options, targeting, and campaign walkthrough

  • Hands-on planning exercise: Respond to a brief

Course Agenda

Participant Testimonials

In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we overlooked in our day-to-day social media campaign running."

I learnt that there are a lot more options to an ad to optimise them better."

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."

"Extensive on Facebook functions."

"Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."

Learned more in-depth on Facebook optimisation. Thank you."

"The trainer is great! He covered lots of areas and provided sufficient examples and demos."

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • SEO Specialists

  • Media Leads

Who Should Attend


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting

Interested to Run This Bootcamp In-House?
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