Image by Alexander Shatov

Social Media Advertising

22 June I 29 June I 6 July 

9 am - 12 pm (GMT+8)

Our Social Media Advertising Bootcamp is an intensive 9-hour programme, loaded with the latest strategies to optimise your campaigns on Facebook, Instagram, LinkedIn and TikTok. 

Course trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Understand advertising options on Facebook, Instagram, LinkedIn, TikTok

  • Deep dive into targeting options on Facebook, Instagram, LinkedIn, TikTok

  • Learn how to set up and configure the Facebook Pixel

  • Learn how to develop winning creatives on Facebook and LinkedIn

  • Learn how to optimise your paid social campaigns

  • Track social media metrics that matter for your brand

Online course

Online Format

9 hours instructor-led training

Divided into 3 sessions, 

3 hours each

Course competency

Competency Level




Receive a certificate of completion

Course fee

Course Fee

SGD 600 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course agenda

Bootcamp Agenda

22 June, 9 am - 12 pm (GMT+8)

Session 1: Meta Ads (Facebook & Instagram Advertising) Part A

  • Meta advertising options explained

  • Set up and configure the Facebook Pixel

  • Meta targeting options deep dive

  • Hands-on planning exercise: Respond to a brief

29 June, 9 am - 12 pm (GMT+8)

Session 2: Meta Ads (Facebook & Instagram Advertising) Part B

  • Develop winning creatives

  • Report on metrics that matter

  • Campaign optimisation walkthrough

  • Campaign consultation: Review your existing Facebook Ads campaigns

6 July, 9 am - 12 pm (GMT+8)

Session 3: LinkedIn & TikTok Advertising

  • LinkedIn advertising options explained

  • LinkedIn targeting options deep dive

  • Develop winning LinkedIn scripts and creatives

  • TikTok advertising options, targeting, and campaign walkthrough

  • Hands-on planning exercise: Respond to a brief

Target audience

Who Should Attend

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • SEO Specialists

  • Media Leads

Course preparation


Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment

Day of the course: Enter the meeting via the Zoom link

Interested to Run This Bootcamp In-House?