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Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
SEO
Crash Course
Thursday, 15 Dec
9 am - 12 pm (GMT+8)
Boost your SEO performance! Join this hands-on course to acquire the latest best practices, tools and tips to sharpen your SEO skills.
Learning Outcomes
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Learn how search engines work
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Understand the fundamentals of successful SEO
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Learn how to conduct effective keyword research
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Learn how to apply On-Page SEO
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Learn how to develop SEO-friendly content
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Learn how to get started with link building
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Understand SEO metrics that matter
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Learn how to measure and report on your SEO efforts
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: SEO Fundamentals
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Learn how search engines work
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Understand the fundamentals of successful SEO
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Learn how to conduct effective keyword research
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Learn how to apply On-Page SEO
Session 2: SEO Deep Dive
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Learn how to develop SEO-friendly content
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Learn how to get started with link building
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Understand SEO metrics that matter
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Learn how to measure and report on your SEO efforts
Participant Testimonials
Vast knowledge on SEO from the trainer and able to answer all the questions."
Interesting knowledge gained about SEO :)"
I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."
I liked that the trainer went into various tools to show and tell."
New knowledge for me."
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting