Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced &
Content-Packed

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

SEO
Crash Course

Wed, 12 Apr

9 am - 12 pm (GMT+8)

Boost your SEO performance! Join this hands-on course to acquire the latest best practices, tools and tips to sharpen your SEO skills.

Learning Outcomes

Learn how search engines work
Understand the fundamentals of successful SEO
Learn how to conduct effective keyword research
Learn how to apply On-Page SEO
Learn how to develop SEO-friendly content
Learn how to get started with link building
Understand SEO metrics that matter
Learn how to measure and report on your SEO efforts

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Trainer

Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

10 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: SEO Fundamentals

Learn how search engines work
Understand the fundamentals of successful SEO
Learn how to conduct effective keyword research
Learn how to apply on-page SEO

Session 2: SEO Deep Dive

Learn how to develop SEO-friendly content
Learn how to get started with link building
Understand SEO metrics that matter
Learn how to measure and report on your SEO efforts

Participant Testimonials

Vast knowledge on SEO from the trainer and able to answer all the questions."

Interesting knowledge gained about SEO :)"

I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

I liked that the trainer went into various tools to show and tell."

Gained new knowledge. Knowledgeable trainer."

I love it."

Who Should Attend

Junior Marketing Executives
Junior Digital Marketing Managers
Marketing Managers
Marketing Directors
Digital Marketing Managers
Digital Marketing Directors
Brand Managers
Content Marketers
PPC Specialists
Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting

SEO Crash Course