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Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Fast-Paced & 
Content-Packed

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

SEO Crash Course - The Experience Effect

SEO
Crash Course

Tues, 26 Sep

9 am - 12 pm (GMT+8)

Boost your SEO performance! Join this hands-on course to acquire the latest best practices, tools and tips to sharpen your SEO skills.

Learning Outcomes

  • Learn how search engines work

  • Understand the fundamentals of successful SEO

  • Learn how to conduct effective keyword research

  • Learn how to apply on-page SEO

  • Learn how to develop SEO-friendly content

  • Learn how to get started with link building

  • Understand SEO metrics that matter

  • Learn how to measure and report on your SEO efforts

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

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​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

​Session 1: SEO Fundamentals

  • Learn how search engines work

  • Understand the fundamentals of successful SEO

  • Learn how to conduct effective keyword research

  • Learn how to apply on-page SEO

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Session 2: SEO Deep Dive

  • Learn how to develop SEO-friendly content

  • Learn how to get started with link building

  • Understand SEO metrics that matter

  • Learn how to measure and report on your SEO efforts

Participant Testimonials

Vast knowledge on SEO from the trainer and able to answer all the questions."

Interesting knowledge gained about SEO :)"

Gained new knowledge. Knowledgeable trainer."

I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

I love it."

Sharing links to useful tools"

Strategies are useful and various tools introduced."

I liked that the trainer went into various tools to show and tell."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

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Complete the pre-course assessment to help the trainer understand your SEO challenges and learning goals

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Day of the Course

Join the Zoom meeting

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