PPC Advertising Bootcamp - The Experience Effect

PPC Advertising
Bootcamp

Our PPC Advertising Bootcamp is a power-packed 12-hour programme to equip you with the latest strategies, best practices and pitfalls to avoid. Takeaway actionable strategies in Meta Ads campaign optimisation, Google Ads campaign optimisation and Google Analytics 4.

 

No jargon, we only share practical strategies that you can immediately apply to your day-to-day marketing efforts. Worried about platform changes? We continuously update our course content to help you future-proof your digital advertising strategies.

Bootcamp Schedule

Week 1 X 3 hours

Week 3 X 6 hours

Benefits Of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Online Format

12 hours instructor-led

Divided into 4 sessions,

3 hours each

Competency

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 700 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Bootcamp Agenda
Week 1: 14 Sep, 9 am - 12 pm (GMT+8)
Meta Ads Campaign Optimisation

Learning Outcomes:

  • Understand Facebook objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

  • Walkthrough ad-Format and creative best practices

  • Walkthrough campaign optimisation best practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

Session 1: Facebook Advertising Fundamentals

  • Understand Facebook objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

Session 2: Facebook Campaign Optimisation

  • Walkthrough ad-format and creative best practices

  • Walkthrough campaign optimisation best practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

Week 2: 21 Sep, 9 am - 12 pm (GMT+8)
Google Ads Campaign Optimisation

Learning Outcomes:

  • Plan and deploy paid search campaigns with attention to details

  • Identify the right keyword mix for your campaigns

  • Optimise your ad-copies and ad-extensions for success

  • Optimise your paid search campaigns for success

  • Utilise keyword match types effectively

  • Leverage automated bidding strategies

  • Develop channel synergies beyond paid search

  • Acquire remarketing best practices

Session 1: Paid Search Fundamentals

  • The making of a great Paid Search campaign

  • Deploy an effective campaign structure

  • Deploy winning ad-copies

  • Leverage ad extensions to the maximum

 

Session 2: Optimise Your Paid Search Campaign For Success

  • Campaign Optimisation best practices

  • Ad-Group Optimisation best practices

  • Keyword Optimisation best practices

  • Leverage Bidding strategies

 

Session 3: Google Ads Beyond Paid Search 

  • Google Display Network best practices

  • When and how to use YouTube and Discovery campaigns

  • Remarketing best practices

Week 3: 17-18 Oct, 9 am - 12 pm (GMT+8)
Google Analytics 4

Learning Outcomes:

  • Get started and configure GA4

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Learn how to use comparisons and filtering

  • Learn how to analyse data in GA4

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to develop website reports

Session 1: Google Analytics 4 Configuration

  • GA4 Metrics, Dimensions, Events and Conversions

  • Set up GA4 Events and Conversions via GA4

  • Set up GA4 Audiences

  • UTM Tags configuration

​Session 2: Google Analytics 4 Data Analysis

  • Learn how to use Comparisons and Filters

  • GA4 Reporting use cases

  • Funnel Analysis set-up and use cases

  • Segment Overlap set-up and use cases

  • GA4 website demo

 
 
 
Participant Testimonials

The trainer is very knowledgeable in digital marketing. I definitely learned a lot of ad strategies/hacks that I did not know before."

Was very informative and hands-on, a lot of real-life samples. Sotirios is an excellent trainer."

Consolidation on best practices, and good to know that we are on the right track for campaign strategy."

From the first session, it was obvious Sotirios is very knowledgeable. More importantly, though, is how he was able to break down the things we're learning into very easy-to-understand parts and steps."

Hands-on teaching where every part of Google Analytics 4 was navigated."

There is interaction between the trainer and participants. It's two-way and not just one-way learning."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting

Interested to Run This Bootcamp In-House?