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Marketing Analytics Bootcamp
Our Marketing Analytics Bootcamp is a 12-hour accelerated programme to sharpen your data analytics skills. You will leave the Bootcamp with a solid understanding of how to set objectives and KPIs, track and measure, report and analyse your data.
Benefits Of Attending
Best Practices &
Pitfalls to Avoid
​Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Online Format
12 hours instructor-led
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Divided into 4 sessions,
3 hours each
Competency
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 700 per pax
Run This Course In-House
Min 4 pax
Questions? Drop us a note!
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Bootcamp Agenda
Week 1: 21 July, 9 am - 12 pm (GMT+8)
Digital Measurement and Analytics
Learning Outcomes:
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Understand how to set business objectives and KPIs
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Learn the fundamentals of Google Analytics
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Learn how to measure brand objectives
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Understand E-Commerce analytics and measurement
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Understand B2B analytics and measurement
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Understand Facebook advertising measurement
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Understand Google Ads measurement
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Acquire A/B testing fundamentals
Session 1: Business Objectives and KPIs
Understand how to set up business objectives and KPIs. Learn the fundamentals of Google Analytics. Find out how to measure brand objectives.
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Objectives laddering [framework]
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OKRs (Objectives and Key Results)
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Google Analytics fundamentals
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Brand measurement
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Activity: Objectives laddering [framework]
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Session 2: E-Commerce Analytics and Measurement
Understand how to track and measure E-Commerce performance.
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E-Commerce business metrics
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Calculate E-Commerce profitability
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Identify your ideal CPA and margin
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Learn how to calculate CTLV
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Optimise your E-Commerce conversion rate
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Case study: Live walkthrough on E-Commerce analytics
Session 3: B2B Analytics and Measurement
Understand how to track and measure B2B performance.
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B2B business metrics
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Identify your ideal CPA and CVR
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Optimise your B2B marketing funnel
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Session 4: Understand Facebook and Google Advertising Measurement
Learn all about Facebook and Google Ads campaign measurement and analytics.
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Facebook metrics that matter
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Facebook brand and conversion lift studies
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How to optimise your Facebook campaigns
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Audience Reports
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Google Ads metrics that matter
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How to optimise your Google Ads campaigns​
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Session 5: A/B Testing and Advanced Measurement Tactics
Understand A/B testing fundamentals
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A / B testing methodology
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A / B testing tools
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Statistical significance
Week 2: 28 July, 9 am - 12 pm (GMT+8)
Google Analytics 4
Learning Outcomes:
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Get started and configure GA4
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Set up and configure GA4 Events, Conversions and Audiences
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Set up and configure UTM Tags for GA4
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Learn how to use comparisons and filtering
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Learn how to analyse data in GA4
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Learn how to use Funnel Analysis and Segment Overlap reports
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Learn how to develop website reports
Session 1: Google Analytics 4 Configuration
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GA4 Metrics, Dimensions, Events and Conversions
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Set up GA4 Events and Conversions via GA4
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Set up GA4 Audiences
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UTM Tags configuration
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​Session 2: Google Analytics 4 Data Analysis
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Learn how to use Comparisons and Filters
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GA4 Reporting use cases
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Funnel Analysis set-up and use cases
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Segment Overlap set-up and use cases
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GA4 website demo
Week 3: 4 Aug, 9 am - 12 pm (GMT+8)
Data Storytelling & Reporting
Learning Outcomes:
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Learn how to work with data
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Learn how to get started with data storytelling
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Learn how to develop captivating data stories
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Understand reporting best practices
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Develop your first data story (hands-on exercise)
Session 1 : Data Storytelling Fundamentals
Learn how to work with data and immerse in data storytelling best practices
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Understand what makes a great data story
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Understand how to work with data
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Understand data storytelling best practices
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Group activity: Data cleaning and preparation​​
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Session 2: Data Storytelling & Reporting Best Practices
​Learn how to make reports that stand out and how to deliver captivating data storytelling presentations
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Conceptualise your data story
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Data visualisation best practices
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Reporting and presentation best practices
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Group activity: Conceptualise your data story and visualise your data​
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Session 3: Reporting Automation Best Practices
​Walkthrough 3 different ways to automate reporting via Excel, Google Sheets or Google Data Studio
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Learn how to minimize reporting workload via:
1. Excel
2. Google Sheets
3. Google Data Studio -
Group activity: Develop an automated report on either Google Sheets or Google Data Studio
Week 4: 11 Aug, 9 am - 12 pm (GMT+8)
Google Data Studio
Learning Outcomes
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Learn how to get started with Google Data Studio
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Learn how to develop a Google Analytics report from scratch via GDS
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Learn how to automate reporting, apply filters, and format your data charts
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Learn how to create custom metrics and blend data sources
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Gain hands-on Google Data Studio experience
Session 1: Get Started with Google Data Studio
Learn how to get started with GDS, familiarise yourself with the tool’s interface and data visualisations.
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Set up a Google Data Studio Report
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Format your report and familiarise yourself with GDS navigation
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Understand how to use scorecards and combo charts
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Understand how to format data visualisations
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Group activity: Develop a Google Data Studio report for Google Analytics [Guided practice]
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Session 2: Understand Data Selectors, Data Comparisons, Filters and Custom Metrics
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Learn how to use data comparisons
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Learn how to automate reporting via data selectors
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Learn how to use filters and custom metrics
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Group activity: Learn how to deploy data comparisons, data selectors and filters [Guided practice]
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Session 3: Deploy Multi-Data Source, Client Facing Dashboard Reports
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Learn how to deploy reports with multiple data sources
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Learn how to blend data sources
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Learn how to present your data effectively
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Group activity: Deploy multi-data source, client-facing dashboard reports [Guided practice]
Participant Testimonials
Hands-on training, practical exercises in steps, instructor's advice on the additional queries."
Hands-on and practical advice from the trainer."
I enjoyed when new tools were introduced to us and we were given both an explanation of how the tool functions and then, later on, we were able to try it ourselves."
New knowledge gained that is really applicable to my area of work."
A very good balance of theory and practical application. By the end of the course, I had a clear idea of how to use what I learned for our organisation."
Depth of expertise and insights."
The sequencing, the approach and the good vibes of the trainer"
The trainer moved at a good pace and explained things very clearly. I learned a lot and can definitely apply these learnings to my job.”
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment to help the trainer understand your challenges and learning goals
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Day of the Course
Join the Zoom meeting