
Marketing Analytics Bootcamp
21 July I 28 July I 4 Aug I 11 Aug
9 am - 12 pm (GMT+8)
Our Marketing Analytics Bootcamp is a 12-hour accelerated programme to sharpen your data analytics skills. You will leave the Bootcamp with a solid understanding of how to set objectives and KPIs, track and measure, report and analyse your data.
Bootcamp Schedule
Week 1 X 3 hours: 21 JULY, 9 am - 12 pm (GMT+8)
Week 2 X 3 hours: 28 JULY, 9 am - 12 pm (GMT+8)
Week 3 X 3 hours: 4 AUG, 9 am - 12 pm (GMT+8)
Week 4 X 3 hours: 11 AUG, 9 am - 12 pm (GMT+8)
Online Format
12 hours instructor-led training
Divided into 4 sessions,
3 hours each
Competency Level
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 700 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Trainer

Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Bootcamp Agenda
Week 1: 21 July, 9 am - 12 pm (GMT+8)
Digital Measurement and Analytics
Learning Outcomes:
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Understand how to set business objectives and KPIs
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Learn the fundamentals of Google Analytics
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Learn how to measure brand objectives
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Understand E-Commerce analytics and measurement
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Understand B2B analytics and measurement
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Understand Facebook advertising measurement
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Understand Google Ads measurement
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Acquire A/B testing fundamentals
Session 1: Business Objectives and KPIs
Understand how to set up business objectives and KPIs. Learn the fundamentals of Google Analytics. Find out how to measure brand objectives.
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Objectives laddering [framework]
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OKRs (Objectives and Key Results)
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Google Analytics fundamentals
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Brand measurement
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Activity: Objectives laddering [framework]
Session 2: E-Commerce Analytics and Measurement
Understand how to track and measure E-Commerce performance.
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E-Commerce business metrics
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Calculate E-Commerce profitability
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Identify your ideal CPA and margin
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Learn how to calculate CTLV
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Optimise your E-Commerce conversion rate
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Case study: Live walkthrough on E-Commerce analytics
Session 3: B2B Analytics and Measurement
Understand how to track and measure B2B performance.
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B2B business metrics
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Identify your ideal CPA and CVR
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Optimise your B2B marketing funnel
Session 4: Understand Facebook and Google Advertising Measurement
Learn all about Facebook and Google Ads campaign measurement and analytics.
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Facebook metrics that matter
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Facebook brand and conversion lift studies
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How to optimise your Facebook campaigns
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Audience Reports
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Google Ads metrics that matter
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How to optimise your Google Ads campaigns
Session 5: A/B Testing and Advanced Measurement Tactics
Understand A/B testing fundamentals
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A / B testing methodology
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A / B testing tools
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Statistical significance
Week 2: 28 July, 9 am - 12 pm (GMT+8)
Google Analytics 4
Learning Outcomes:
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How to set-up Google Analytics for success
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How to develop a measurement plan for your business
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How to set-up Goals and Events tracking
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Where and how to identify insights that matter
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How to work with data effectively
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How to get started with attribution modelling
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How to get started with reporting automation
Session 1: Measurement Strategy
Understand how to measure what matters and set-up Google Analytics for success.
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Develop a measurement strategy
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Set up Google Analytics for success
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Set-up Goals and Goal Funnels
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Set-up Events tracking
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How to set up UTM Tracking codes
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Case studies: Walkthrough for B2C and B2B business
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Case studies: How UTM Tracking codes made us more effective in Email Marketing
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Activity: Brainstorm measurement plan
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Activity: Brainstorm goals and events
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Activity: Set-up UTM tracking codes
Session 2: Reports that Matter
Understand where and how to look to identify insights that matter.
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Reports that matter [Walkthrough]
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Identify Paid Media Insights
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Identify SEO Insights
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Identify Referral Insights
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Analyse website performance
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Case study: How to review website performance [Walkthrough]
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Activity: Analyse website performance
Session 3: Attribution Modelling and Reporting Automation
Get started with attribution modelling and reporting automation.
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Understand attribution modelling
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Understand where and how to identify attribution insights
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Learn how to automate reporting via Google Data Studio
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Case studies: Review attribution modelling insights from a real website
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Activity: Attribution modelling exercise
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Activity: Google Data Studio Exercise
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Activity: Review real Data Studio dashboards
Week 3: 4 Aug, 9 am - 12 pm (GMT+8)
Data Storytelling & Reporting
Learning Outcomes:
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Learn how to work with data
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Learn how to get started with data storytelling
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Learn how to develop captivating data stories
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Understand reporting best practices
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Develop your first data story (hands-on exercise)
Session 1 : Data Storytelling Fundamentals
Learn how to work with data and immerse in data storytelling best practices
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Understand what makes a great data story
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Understand how to work with data
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Understand data storytelling best practices
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Group activity: Data cleaning and preparation
Session 2: Data Storytelling & Reporting Best Practices
Learn how to make reports that stand out and how to deliver captivating data storytelling presentations
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Conceptualise your data story
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Data visualisation best practices
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Reporting and presentation best practices
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Group activity: Conceptualise your data story and visualise your data
Session 3: Reporting Automation Best Practices
Walkthrough 3 different ways to automate reporting via Excel, Google Sheets or Google Data Studio
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Learn how to minimize reporting workload via:
1. Excel
2. Google Sheets
3. Google Data Studio -
Group activity: Develop an automated report on either Google Sheets or Google Data Studio
Week 4: 11 Aug, 9 am - 12 pm (GMT+8)
Google Data Studio
Learning Outcomes
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Learn how to get started with Google Data Studio
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Learn how to develop a Google Analytics report from scratch via GDS
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Learn how to automate reporting, apply filters, and format your data charts
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Learn how to create custom metrics and blend data sources
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Gain hands-on Google Data Studio experience
Session 1: Get Started with Google Data Studio
Learn how to get started with GDS, familiarise yourself with the tool’s interface and data visualisations.
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Set up a Google Data Studio Report
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Format your report and familiarise yourself with GDS navigation
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Understand how to use scorecards and combo charts
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Understand how to format data visualisations
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Group activity: Develop a Google Data Studio report for Google Analytics [Guided practice]
Session 2: Understand Data Selectors, Data Comparisons, Filters and Custom Metrics
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Learn how to use data comparisons
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Learn how to automate reporting via data selectors
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Learn how to use filters and custom metrics
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Group activity: Learn how to deploy data comparisons, data selectors and filters [Guided practice]
Session 3: Deploy Multi-Data Source, Client Facing Dashboard Reports
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Learn how to deploy reports with multiple data sources
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Learn how to blend data sources
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Learn how to present your data effectively
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Group activity: Deploy multi-data source, client-facing dashboard reports [Guided practice]