top of page
LinkedIn Marketing Crash Course - The Experience Effect

LinkedIn Marketing
Crash Course

Fri, 1 Dec

9 am - 12 pm (GMT+8)

Optimise your LinkedIn marketing strategy! Join this hands-on course to acquire best practices and tactics in organic growth and LinkedIn advertising.

Benefits of Attending

Best Practices &

Pitfalls to Avoid

​Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Learning Outcomes

  • Understand the LinkedIn algorithm inside out

  • Understand the difference between personal branding and marketing via LinkedIn pages

  • Learn how to create an impactful LinkedIn content calendar

  • Learn how to use LinkedIn for Lead Generation and Community Building

  • Understand the pros and cons of LinkedIn Advertising

  • Walkthrough LinkedIn Campaign setup and targeting options

  • Learn how to optimise LinkedIn advertising campaigns

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

​

​Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Organic LinkedIn Marketing

​

  • Understand the LinkedIn Algorithm

  • LinkedIn Features and Opportunities

  • LinkedIn Cold Outreach tactics and best practices

  • Personal Branding vs LinkedIn Pages

  • Personal Branding on LinkedIn - tips and best practices

  • Exercise: Create a mini content calendar for a personal brand

  • Growing a community via LinkedIn

​

​

Session 2: Paid Advertising on LinkedIn

​

  • LinkedIn Objectives and tracking set-up

  • LinkedIn Targeting options

  • LinkedIn Campaign set-up best practices

  • LinkedIn Reporting & Campaign Optimisation

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

​

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

​

Day of the Course

Join the Zoom meeting

bottom of page