LinkedIn Advertising & Organic Growth Crash Course - The Experience Effect

LinkedIn Advertising & Organic Growth
Crash Course

Optimise your LinkedIn marketing strategy! Join this hands-on course to acquire best practices and tactics in LinkedIn Advertising and Organic Growth.

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Learning Outcomes

  • Learn all about LinkedIn ads

  • Understand LinkedIn campaign set-up best practices

  • Understand LinkedIn's targeting criteria

  • Understand LinkedIn ads tracking

  • Learn LinkedIn paid and organic outreach best practices

  • Develop a LinkedIn thought-leadership plan

  • Learn organic LinkedIn growth tips and best practices

Online Format

3 hours instructor-led




Receive a certificate of completion

Course Fee

SGD 200 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Organic vs Paid LinkedIn Growth

  • Identify Linkedin Organic & Paid tactics

  • Develop a LinkedIn Strategy for your business

Session 2: LinkedIn Advertising Deep Dive

  • Understand LinkedIn campaign set-up best practices

  • Understand LinkedIn's targeting criteria

  • Understand Linkedin Ads tracking

  • Learn LinkedIn Paid Outreach best practices

Session 3: Organic LinkedIn Growth Tactics

  • Develop a LinkedIn Thought-Leadership plan

  • Learn Organic LinkedIn growth tips and best practices

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting