Google Tag Manager Course

Google Tag Manager (GTM)
crash course

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Understand why and when to use GTM (real-life scenarios)

  • Learn how to set-up GTM (Walkthrough)

  • Learn how to set up Tags and Triggers in GTM (Walkthrough)

  • Learn how to install the most common tracking pixels with GTM (Walkthrough)

  • Learn how to track forms, link clicks and button clicks with GTM

  • Learn how to use Data Layers in GTM
    + Hands-On GTM Exercises

Online course

Online format

3 hours instructor-led

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

In-house training

run this course in-house

Min 5 pax

Course fee

Course Fee

SGD 200 per pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Google Tag Manager Fundamentals

  • Understand why and when to use GTM (real-life scenarios)

  • Learn how to set-up GTM (Walkthrough)

  • Learn how to set up Tags and Triggers in GTM (Walkthrough)

  • Learn how to install the most common tracking pixels with GTM (Walkthrough)

Session 2: Google Tag Manager Deep Dive

  • Learn how to track forms, link clicks and button clicks with GTM

  • Learn how to use Data Layers in GTM

+ Hands-On GTM Exercises

Target audience

WHO SHOULD ATTEND

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • UX / UI Designers

  • SEO Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link