GOOGLE DATA STUDIO
crash course

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning objectives

  • Learn how to get started with Google Data Studio

  • Learn how to develop a Google Analytics report from scratch via GDS

  • Learn how to automate reporting, apply filters, and format your data charts

  • Learn how to create custom metrics and blend data sources

  • Gain hands-on Google Data Studio experience

Online course

Online format

3 hours instructor-led

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

In-house training

run this course in-house

Min 5 pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Get Started with Google Data Studio

Learn how to get started with GDS, familiarise yourself with the tool’s interface and data visualisations.

  • Set up a Google Data Studio Report

  • Format your report and familiarise yourself with GDS navigation

  • Understand how to use scorecards and combo charts

  • Understand how to format data visualisations

  • Group activity: Develop a Google Data Studio report for Google Analytics [Guided practice]

Session 2: Understand Data Selectors, Data Comparisons, Filters and Custom Metrics

  • Learn how to use data comparisons

  • Learn how to automate reporting via data selectors

  • Learn how to use filters and custom metrics

  • Group activity: Learn how to deploy data comparisons, data selectors and filters [Guided practice]

Session 3: Deploy Multi-Data Source, Client Facing Dashboard Reports

  • Learn how to deploy reports with multiple data sources

  • Learn how to blend data sources

  • Learn how to present your data effectively

  • Group activity: Deploy multi-data source, client-facing dashboard reports [Guided practice]

Course prerequisites

Course Prerequisites

  • Basic familiarity with Google Analytics and marketing measurement

Target audience

WHO SHOULD ATTEND

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link