Benefits of Attending
Best Practices &
Pitfalls to Avoid
​Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Google Data Studio
Crash Course
Create insightful and engaging reports for your stakeholders! Join this hands-on course to learn how to automate reporting and tell visual stories with your data.
Learning Outcomes
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Learn how to get started with Google Data Studio
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Learn how to develop a Google Analytics report from scratch via GDS
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Learn how to automate reporting, apply filters, and format your data charts
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Learn how to create custom metrics and blend data sources
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Gain hands-on Google Data Studio experience
Online Format
3 hours instructor-led
Competency
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 200 per pax
Run This Course In-House
Min 4 pax
Questions? Drop us a note!
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Get Started with Google Data Studio
Learn how to get started with GDS and familiarise yourself with the tool’s interface and data visualisations.
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Set up a Google Data Studio Report
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Format your report and familiarise yourself with GDS navigation
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Understand how to use scorecards and combo charts
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Understand how to format data visualisations
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Group activity: Develop a Google Data Studio report for Google Analytics [Guided practice]
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Session 2: Understand Data Selectors, Data Comparisons, Filters and Custom Metrics
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Learn how to use data comparisons
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Learn how to automate reporting via data selectors
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Learn how to use filters and custom metrics
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Group activity: Learn how to deploy data comparisons, data selectors and filters [Guided practice]
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Session 3: Deploy Multi-Data Source, Client Facing Dashboard Reports
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Learn how to deploy reports with multiple data sources
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Learn how to blend data sources
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Learn how to present your data effectively
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Group activity: Deploy multi-data source, client-facing dashboard reports [Guided practice]
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Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment to help the trainer understand your challenges and learning goals
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Day of the Course
Join the Zoom meeting