Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Google Analytics 4
Wed - Thurs, 14 - 15 June
2 - 5 pm (GMT+8)
GA4 is replacing Universal Analytics in July. Join this practical course to deep dive into GA4's new features, reports and how to analyse data on GA4!
Get started and configure GA4
Set up and configure GA4 Events, Conversions and Audiences
Set up and configure UTM Tags for GA4
Learn how to use comparisons and filtering
Learn how to analyse data in GA4
Learn how to use Funnel Analysis and Segment Overlap reports
Learn how to develop website reports
6 hours instructor-led
Divided into 2 sessions,
3 hours each
Receive an e-certificate of completion
SGD 400 per pax
10% off for 3 pax or more
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Questions? Drop us a note!
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
12 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA
Session 1: Google Analytics 4 Configuration
GA4 Metrics, Dimensions, Events and Conversions
Set up GA4 Events and Conversions via GA4
Set up GA4 Audiences
UTM Tags configuration
Session 2: Google Analytics 4 Data Analysis
Learn how to use Comparisons and Filters
GA4 Reporting use cases
Funnel Analysis set-up and use cases
Segment Overlap set-up and use cases
GA4 website demo
The trainer covered the fundamentals of using GA4, Google Data Studio and Google Tag Manager. The hands-on exercises helped us to become more familiar with navigating and using the tools. He was also very open to questions from the attendees and gave real-life examples and applications to work."
Hands-on teaching where every part of Google Analytics 4 was navigated."
Depth of expertise and insights."
The build-up of the content was great. It was presented in a way that was easy to follow."
Sotirios was very clear in his delivery. I like that he emphasised strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."
It was a good overview of what GA4 is. The last hands-on exercise was good as it really tested our knowledge."
Hands-on and practical advice from the trainer."
The course is really informative and covers many different aspects of GA4."
This course allows me to refresh my knowledge on GA4 and learn new tips and tricks that I missed out."
Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"
Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."
New knowledge gained that is really applicable to my area of work."
Covered a lot of interesting points. It was insightful."
It was very well presented and everything was clear and concise."
Who Should Attend
Junior Marketing Executives
Junior Digital Marketing Managers
Digital Marketing Managers
Digital Marketing Directors
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting