Google analytics course

Google Analytics 4
Complete Course

8 - 9 June I 9 am - 12 pm (GMT+8)

Course trainer
Trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Get started and configure GA4

  • Set up and configure GA4 Events, Conversions and Audiences

  • Set up and configure UTM Tags for GA4

  • Learn how to use comparisons and filtering

  • Learn how to analyse data in GA4

  • Learn how to use Funnel Analysis and Segment Overlap reports

  • Learn how to develop website reports

Online course

Online Format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency Level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Google Analytics 4 Configuration

  • GA4 Metrics, Dimensions, Events and Conversions

  • Set up GA4 Events and Conversions via GA4

  • Set up GA4 Audiences

  • UTM Tags configuration

Session 2: Google Analytics 4 Data Analysis

  • Learn how to use Comparisons and Filters

  • GA4 Reporting use cases

  • Funnel Analysis set-up and use cases

  • Segment Overlap set-up and use cases

  • GA4 website demo

Participant testimonials

Participant Testimonials

"It was a good overview of what GA4 is. The last hands-on exercise was quite good as it really tested our knowledge."

"Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"

"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

"Depth of expertise and insights."

"Hands-on and practical advice from the trainer."

"New knowledge gained that is really applicable to my area of work."

"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

Target audience

Who Should Attend

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • SEO Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link