Google Analytics 4

Course trainer
Sotirios Seridis

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning objectives

  • How to set-up Google Analytics for success

  • How to develop a measurement plan for your business

  • How to set-up Goals and Events tracking

  • Where and how to identify insights that matter

  • How to work with data effectively

  • How to get started with attribution modelling

  • How to get started with reporting automation

Online course

Online format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency level




Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

In-house training

run this course in-house

Min 4 pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Measurement Strategy

Understand how to measure what matters and set-up Google Analytics for success.

  • Develop a measurement strategy

  • Set-up Google Analytics for success

  • Set-up Goals and Goal Funnels

  • Set-up Events tracking

  • How to set-up UTM Tracking codes

Case studies

Case studies:

  • Walkthrough for B2C and B2B business

  • How UTM Tracking codes made us more effective in Email Marketing

Hands-on learning


  • Brainstorm measurement plan

  • Brainstorm goals and events

  • Set-up UTM tracking codes

Session 2: Reports that Matter

Understand where and how to look to identify insights that matter.

  • Reports that matter [Walkthrough]

  • Identify Paid Media Insights

  • Identify SEO Insights

  • Identify Referral Insights

  • Analyse website performance

Case studies

Case study: How to review website performance [Walkthrough]

Hands-on learning

Activity: Analyse website performance

Session 3: Attribution Modelling and Reporting Automation

Get started with attribution modelling and reporting automation

  • Understand attribution modelling

  • Understand where and how to identify attribution insights

  • Learn how to automate reporting via Google Data Studio

Case studies

Case studies:

  • Review attribution modelling insights from a real website

  • Review real Data Studio dashboards

Hands-on learning


  • Attribution modelling exercise

  • Google Data Studio Exercise

Participant testimonials


"Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"

"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

"Depth of expertise and insights."

"Hands-on and practical advice from the trainer."

"New knowledge gained that is really applicable to my area of work."

Target audience


  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • SEO Specialists

  • Media Leads

Course prerequisites

Course Prerequisites

  • Knowledge on how to set-up and get started with Google Analytics

  • Basic familiarity with Google Analytics interface

  • Understanding of Google Analytics default metrics

Course preparation


Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link