Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides

Google Ads
Campaign Optimisation
Tues - Wed, 30 - 31 May
9 am - 12 pm (GMT+8)
Deep dive into Google Ads! Join this interactive course to acquire the latest best practices, dos and don'ts, to optimise your Google Ads campaigns.
Learning Outcomes
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Strategise paid search campaigns with attention to details
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Identify the right keyword mix for your campaigns
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Forecast campaign budgets and expected results
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Utilise keyword match types effectively
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Optimise your ad copies and ad extensions for success
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Develop a campaign optimisation and A/B testing roadmap
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Apply automated bidding strategies
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Develop channel synergies beyond paid search
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Acquire remarketing best practices
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Optimise your Google Display Network campaigns to maximise ROI
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Automate Google Ads reporting
Online Format
6 hours instructor-led
Divided into 2 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!

Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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12 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Google Ads Fundamentals
Understand how to plan an effective paid search campaign. Learn how to budget for paid search.
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Introduction to Google Ads
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Objectives and key results [framework]
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Effective keyword research
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Develop an optimal paid search account structure
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Budget planning for paid search
Session 2: Paid Search Deep Dive
Learn how to set up campaigns with attention to detail.
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Campaign set-up walkthrough and best practices
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Keyword match types best practices
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Ad-copies and ad-extensions best practices
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Audiences targeting for paid search
Session 3: Campaign Optimisation Deep Dive
Learn how to optimise your Google Ads campaigns to maximise ROI.
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Campaign optimisation ladder [framework]
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Bidding strategies and optimisation automation
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Paid search insights that matter
Session 4: Google Ads Beyond Paid Search
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Display Network campaign best practices
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YouTube campaign best practices
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Performance Max campaign best practices
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Set up remarketing campaigns and channel synergies
Participant Testimonials
The trainer is very knowledgeable in digital marketing specifically Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."
Questions were accommodated well. It was detailed."
I can say this workshop definitely upgraded my knowledge from basic to advanced. I am very grateful to have attended this training."
The trainer was knowledgeable and gave action plans that are helpful and doable."
The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."
Practical and met the advertised expectations."
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting