Google Ads

Deep Dive

Trainer

SOTIRIOS SERIDIS

FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

10 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA

Learning objectives

Strategise paid search campaigns with attention to details
Identify the right keyword mix for your campaigns
Forecast campaign budgets and expected results
Utilise keyword match types effectively
Optimise your ad-copies and ad-extensions for success
Develop a campaign optimisation and A/B testing roadmap
Apply automated bidding strategies
Develop channel synergies beyond paid search
Acquire remarketing best practices
Optimise your Google Display Network campaigns to maximise ROI
Automate Google Ads reporting

Online format

6 hours instructor-led training

Divided into 2 sessions,

3 hours each

Competency level

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 400 per pax

run this course in-house

Min 4 pax

Questions? Drop us a note!

28 & 29 July I 9 am – 12 pm (GMT+8)

Course agenda

Session 1: Google Ads Fundamentals

Understand how plan an effective paid search campaign. Learn how to budget for paid search.

Introduction to Google Ads
Objectives and key results [framework]
Effective keyword research
Develop an optimal paid search account structure
Budget planning for paid search

Session 2: Paid Search Deep Dive

Learn how to set-up campaigns with attention to details.

Campaign set-up walkthrough and best practices
Keyword match types best practices
Ad-copies and ad-extensions best practices
Audiences targeting for paid search

Case study: Live walkthrough on E-Commerce analytics

Session 3: Campaign Optimisation Deep Dive

Learn how to optimise your Google Ads campaigns to maximise ROI.

Campaign optimisation ladder [framework]
Bidding strategies and optimisation automation
Paid search insights that matter

Session 4: Google Ads beyond Paid Search

Learn all about Facebook and Google Ads campaign measurement and analytics.

Display Network campaign best practices
YouTube campaign best practices
UAC campaign best practices
Set-up remarketing campaigns and channel synergies

WHO SHOULD ATTEND

Junior marketing executives
Junior digital marketing managers
Marketing managers
Marketing directors
Digital marketing managers
Digital marketing directors
Brand managers
Content marketers
PPC specialists
Media leads

Course Prerequisites

Basic familiarity with Google Ads

Preparation

Before the course:

Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment form

Day of the course:

Enter the meeting via the Zoom link