Facebook Campaign Optimisation Crash Course

25 NOV I 2-5 PM (GMT+8)

21 DEC I 2-5 PM (GMT+8)

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning objectives

  • Understand Facebook Objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

  • Walkthrough Ad-Format and Creative Best Practices

  • Walkthrough Campaign Optimisation Best Practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

Online course

Online format

3 hours instructor-led

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Facebook Advertising Fundamentals

  • Understand Facebook Objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

Session 2: Facebook Campaign Optimisation

  • Walkthrough Ad-Format and Creative Best Practices

  • Walkthrough Campaign Optimisation Best Practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

Participant testimonials

PARTICIPANT TESTIMONIALS

"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"I was able to acquire new knowledge from the course, plus, it is one that is practical and applicable to my job scope."

"Learned more in-depth on Facebook optimisation which what I was expecting. Thank you."

"I learnt that there are a lot more options to an ad to optimise them better."

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

Target audience

WHO SHOULD ATTEND

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link