Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Facebook Advertising Crash Course - The Experience Effect

Meta Ads Campaign
Optimisation Crash Course

Led by a former Business Education Trainer at Facebook (via Rubicor), join this practical course to get the inside scoop on how to optimise your Meta campaigns!

Learning Outcomes

  • Understand Facebook objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

  • Walkthrough ad-Format and creative best practices

  • Walkthrough campaign optimisation best practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive a certificate of completion

Course Fee

SGD 200 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

​Session 1: Facebook Advertising Fundamentals

  • Understand Facebook objectives and campaign set-up best practices

  • Learn how to track key actions via the Facebook Pixel

  • Understand Facebook’s different targeting options

  • Understand how to create and leverage custom and lookalike audiences

Session 2: Facebook Campaign Optimisation

  • Walkthrough ad-format and creative best practices

  • Walkthrough campaign optimisation best practices

  • Discuss real-life campaign scenarios and how to make optimisation decisions

Participant Testimonials

The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

I learnt that there are a lot more options to an ad to optimise them better."

I was able to acquire new knowledge from the course, plus, it is one that is practical and applicable to my job scope."

The trainer managed to break this topic down into parts that were digestible and easy to understand."

Learned more in-depth on Facebook optimisation which is what I was expecting. Thank you."

The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Preparation

Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting