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Email marketing crash course

Email Marketing
Crash Course

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Learning Outcomes

  • Develop an Email Marketing Strategy

  • Learn how to develop Email Marketing Drip campaigns

  • Understand Audience segmentation and Email Marketing personalisation

  • Walkthrough Email Marketing best practices

  • Learn how to develop winning Email Marketing scripts

  • Understand how to track, monitor and optimise Email Marketing campaigns

  • Understand the legalities behind Email Marketing

Online Format

3 hours instructor-led

Competency Level



Receive a certificate of completion

Course Fee

SGD 200 per pax

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Course Agenda

Session 1: Email Marketing Strategy

Learn why, when and how to leverage email marketing

  • Learn how to develop a complete email marketing strategy

  • Learn how to develop a winning email marketing drip campaign

  • Group Exercise: Develop a winning email marketing drip campaign

Session 2: Email Marketing Best Practices

Walkthrough real-life examples of email marketing campaigns

  • Understand audience segmentation and email marketing personalisation

  • Walkthrough email marketing best practices

  • Learn how to develop winning email marketing scripts

  • Group Exercise: Develop a complete email marketing campaign

Session 3: Email Marketing Analytics & Optimisation

Understand how to track, monitor and optimise email marketing campaigns


  • Understand the email marketing metrics that matter

  • Learn how to run meaningful A/B testing

  • Understand the legalities behind email marketing

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • SEO Specialists

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link

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