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Email marketing crash course

Email Marketing
Crash Course

Course trainer
Trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Develop an Email Marketing Strategy

  • Learn how to develop Email Marketing Drip campaigns

  • Understand Audience segmentation and Email Marketing personalisation

  • Walkthrough Email Marketing best practices

  • Learn how to develop winning Email Marketing scripts

  • Understand how to track, monitor and optimise Email Marketing campaigns

  • Understand the legalities behind Email Marketing

Online course

Online Format

3 hours instructor-led

Course competency

Competency Level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

In-house training

Run This Course In-House

Min 4 pax

In-house training

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Email Marketing Strategy

Learn why, when and how to leverage email marketing

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  • Learn how to develop a complete email marketing strategy

  • Learn how to develop a winning email marketing drip campaign

  • Group Exercise: Develop a winning email marketing drip campaign

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Session 2: Email Marketing Best Practices

Walkthrough real-life examples of email marketing campaigns

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  • Understand audience segmentation and email marketing personalisation

  • Walkthrough email marketing best practices

  • Learn how to develop winning email marketing scripts

  • Group Exercise: Develop a complete email marketing campaign

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Session 3: Email Marketing Analytics & Optimisation

Understand how to track, monitor and optimise email marketing campaigns

 

  • Understand the email marketing metrics that matter

  • Learn how to run meaningful A/B testing

  • Understand the legalities behind email marketing

Target audience

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • ​SEO Specialists

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link

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