Digital Tracking & Measurement
Crash Course
2 Nov I 2 – 5 pm (GMT+8)
Trainer
Sotirios Seridis
Founder, XYZ LAB
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Learning Outcomes
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Learn how to set Objectives and Key Results for your marketing departments
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Learn how to quantify Branding metrics
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Understand the tools and processes you need to measure branding success
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Analyse real market data to identify insights that matter [Exercise]
Online Format
3 hours instructor-led
Competency Level
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 200 per pax
Questions? Drop us a note!
Course Agenda
Session 1: Measure What Matters - Develop a Complete Measurement Plan for Your Business
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OKRs (Objectives and Key Results)
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Develop a Measurement Plan (B2B and B2C examples)
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Understand how to track business outcomes
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Session 2: Brand Measurement
Learn how to measure brand outcomes.
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Understand how to measure brand outcomes
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Learn how to quantify Branding metrics
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Understand the tools and processes you need to measure branding success
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Session 3: Analyse Channel & Campaign Data to Identify Insights & Quick Wins
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Learn how to work with Data
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Group activity: Walkthrough data analysis on a real data set
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the course:
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Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment form
Day of the course:
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Enter the meeting via the Zoom link