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Digital Tracking Crash Course

Digital Tracking & Measurement
Crash Course

2 Nov I 2 – 5 pm (GMT+8)

Course trainer
Sotirios Seridis
Sotirios Seridis
Founder, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Learn how to set Objectives and Key Results for your marketing departments

  • Learn how to quantify Branding metrics

  • Understand the tools and processes you need to measure branding success

  • Analyse real market data to identify insights that matter [Exercise]

Online course

Online Format

3 hours instructor-led

Course competency

Competency Level




Receive a certificate of completion

Course fee

Course Fee

SGD 200 per pax

Questions? Drop us a note!

Course agenda

Course Agenda

Session 1: Measure What Matters - Develop a Complete Measurement Plan for Your Business

  • OKRs (Objectives and Key Results)

  • Develop a Measurement Plan (B2B and B2C examples)

  • Understand how to track business outcomes

Session 2: Brand Measurement

Learn how to measure brand outcomes.

  • Understand how to measure brand outcomes

  • Learn how to quantify Branding metrics

  • Understand the tools and processes you need to measure branding success

Session 3: Analyse Channel & Campaign Data to Identify Insights & Quick Wins

  • Learn how to work with Data

  • Group activity: Walkthrough data analysis on a real data set

Target audience

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course preparation


Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Enter the meeting via the Zoom link

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