Digital Tracking & MEasurement Implementation
Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Learning Outcomes
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Learn how to set Objectives and KPIs for your marketing departments
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Learn how to set up tracking on Google Analytics
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Learn how to work with Google Tag Manager
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Learn how to use data layers in Google Tag Manager
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Learn how to set up conversion tracking on Google Ads
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Learn how to set up and work with the Facebook Pixel
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Understand when and how to use UTM Tags effectively
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Learn how to analyse data on Google Analytics 4
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Learn how to develop meaningful reporting
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Get started with data visualisation via Google Data Studio
Online Format
6 hours instructor-led training
Divided into 2 sessions,
3 hours each
Competency Level
Intermediate
Certification
Receive a certificate of completion
Course Fee
SGD 400 per pax
Run This Course In-House
Min 4 pax
Questions? Drop us a note!
Course Agenda
Session 1: Objectives Laddering
Learn how to set Objectives and KPIs for your marketing departments. Understand how to develop a measurement plan for your business.
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Objectives Laddering [Framework]
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OKRs (Objectives and Key Results)
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Develop a Measurement Plan
Group Activity:
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Objectives Laddering [Framework]
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Develop a Measurement Plan for your business
Session 2: Google Tag Manager Deep Dive
Learn how to work with Google Tag Manager. Live Walkthrough on how to set up Google Analytics Events via Google Tag Manager.
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Learn how to work with Google Tag Manager
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Learn how to set up various pixels via Google Tag Manager
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Learn how to set up tracking for Google Analytics via Google Tag Manager
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Learn how to use data layers in Google Tag Manager
Individual Activity:
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Define and set up Google Analytics 4 Events
Session 3: Performance Marketing Tracking & Measurement
Learn how to track conversions on Google Ads and Facebook Ads. Live Walkthrough on how to set up conversion tracking.
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Learn how to set-up conversions on Google Ads
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Learn how to work with Facebook Event set-up Tool
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Learn how to set-up Aggregated Event Measurement for the IOS update on Facebook Ads
Individual Activity:
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Set-up Google Ads and Facebook Ads Conversion Tracking
Session 4: Google Analytics Measurement & Data Analysis
Learn how analyse data on Google Analytics 4.
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Understand the questions you need to ask to generate insights
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Learn how to work with Exploration and Funnel Analysis on Google Analytics 4
Individual Activity:
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Google Analytics 4 Scavenger Hunt (Get familiar with the Google Analytics 4 interface)
Session 5: Data Visualisation via Google Data Studio
Learn how get started with and visualise data on Google Data Studio.
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Get started with Google Data Studio
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Learn how to connect different data sources on Google Data Studio
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Learn how to visualise data on Google Data Studio
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Learn how to create meaningful reporting dashboards on Google Data Studio
Group Activity:
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Develop a Google Data Studio Dashboard
Who Should Attend
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Junior marketing executives
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Junior digital marketing managers
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Marketing managers
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Marketing directors
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Digital marketing managers
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Digital marketing directors
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Brand managers
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Content marketers
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PPC specialists
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Media leads
Course Prerequisites
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Basic familiarity with Google Analytics
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Basic familiarity with Google Ads
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Basic familiarity with Facebook Ads
Preparation
Before the course:
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Join the WhatsApp group chat to receive course updates
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Complete the pre-course assessment form
Day of the course:
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Enter the meeting via the Zoom link