half-day

digital marketing crash courses

Tight on time but looking to get up to speed on the latest strategies?

Our half-day crash courses are for you!

FACEBOOK CAMPAIGN OPTIMISATION CRASH COURSE

25 NOV 2021, 2 – 5 pm (GMT+8)

Understand Facebook’s different targeting options and learn how to create and leverage custom and lookalike audiences. Find out how to make optimisation decisions based on real-life campaign scenarios.

Google analytics 4 (GA4)

Crash Course

18 NOV 2021, 2 – 5 pm (GMT+8)

GA4 is here. Find out which new metrics matter and get familiar with the new GA4 interface. Learn how to effectively leverage exploration, segment overlap, funnel analysis and audiences.​

SEO CRASH COURSE

2 dEC 2021, 2 – 5 pm (GMT+8)

Create SEO Friendly Content to Rank on SERPs! In this crash course, learn how to conduct effective keyword research, apply On-Page SEO, and get started with link building.

Google ADS Crash Course

9 NOV 2021, 2 – 5 pm (GMT+8)

Optimise your paid search campaigns for success! Identify the right keyword mix for your campaigns, deploy winning ad-copies, and effectively leverage automated bidding strategies.

DIGITAL TRACKING & MEASUREMENT Crash Course

2 NOV 2021, 2 – 5 pm (GMT+8)

Learn how to set up tracking on Google Analytics 4 and how to work with Google Tag Manager to deploy Events tracking. Analyse real market data to identify insights that matter.

DATA Storytelling & REporting 
Crash Course

26 OCT 2021, 2 – 5 pm (GMT+8)

Gain hands-on experience in developing your first data story! Acquire best practices in data cleaning, data visualisation and reporting automation.

CONTENT marketing that converts Crash Course

16 Dec 2021, 2 – 5 pm (GMT+8)

Set the foundations of a successful content marketing strategy and discover how to beat social media algorithms. Optimise your social media content calendar and create search-friendly content.

Optimising websites & landing pages

In this hands-on course, become a UX designer for a day! Apply UX frameworks and processes and think like a UXer. Adopt website and landing page optimisation best practices from real-life examples.

Google DATA STUDIO Crash Course

Gain hands-on experience in developing a Google Analytics report from scratch. Find out how to automate reporting, apply filters, create custom metrics and blend data sources.

Google Tag Manager (GTM)
Crash Course

In this hands-on course, learn how to set up tags and triggers, and install common tracking pixels. Discover how to track forms, link clicks and button clicks. Find out how to use data layers in GTM.

Interested to RUN OUR COURSES IN-HOUSE?