half-day

digital marketing crash courses

Tight on time but looking to get up to speed on the latest digital marketing strategies? Our half-day crash courses are for you!

3 hours

instructor-led

Real-World

Case Studies

Certificate of completion

FACEBOOK CAMPAIGN OPTIMISATION CRASH COURSE

14 July 2021, 2 – 5 pm (GMT+8)

In this crash course, understand Facebook’s different targeting options and learn how to create and leverage custom and lookalike audiences. Find out how to make optimisation decisions based on real-life campaign scenarios.

Google analytics 4 (GA4)

Crash Course

8 July 2021, 2 – 5 pm (GMT+8)

GA4 is here. Find out which new metrics matter and get familiar with the new GA4 interface. Learn how to effectively leverage exploration, segment overlap, funnel analysis and audiences.​

SEO CRASH COURSE

22 July 2021, 2 – 5 pm (GMT+8)

Create SEO Friendly Content to Rank on SERPs! In this crash course, learn how to conduct effective keyword research, apply On-Page SEO, and get started with link building.

Google Tag Manager (GTM)
Crash Course

29 July 2021, 2 – 5 pm (GMT+8)

In this hands-on course, learn how to set up tags and triggers, and install common tracking pixels. Discover how to track forms, link clicks and button clicks. Find out how to use data layers in GTM.