full-day

digital marketing courses

Looking for in-depth content, hands-on practise exercises and real-world case studies? Our full-day courses are for you!

ADVANCED FACEBOOK ADVERTISING

Sotirios Seridis, Founder, XYZ Lab

Drawing on his experience as a former Business Education Trainer at Facebook (via Rubicor), get the inside scoop on Facebook’s best practices in bidding and optimisation, creative, A/B testing and measurement.

Google analytics

Sotirios Seridis, Founder, XYZ Lab

In this intermediate course, learn how to develop a measurement strategy, identify insights that matter, and get started with attribution modelling and reporting automation.

SEO STRATEGY

Sotirios Seridis, Founder, XYZ Lab

Discover how to develop Search-Friendly pages, create SEO friendly content to rank on SERPs, and adopt SEO metrics that matter.

Google Ads DEEP DIVE

Sotirios Seridis, Founder, XYZ Lab

Discover how to budget for paid search, set-up campaigns with attention to details, and optimise your Google Ads campaigns to maximise ROI. 

DIGITAL MEASUREMENT & ANALYTICS

Sotirios Seridis, Founder, XYZ Lab

Learn how to set business objectives and KPIs, and acquire the latest measurement tactics for eCommerce, B2B, Facebook advertising and Google Ads.

DIGITAL TRACKING & MEASUREMENT IMPLEMENTATION

Sotirios Seridis, Founder, XYZ Lab

Learn how to set up tracking for Google Analytics via Google Tag Manager and acquire skills to track conversions on Google Ads and Facebook Ads.

Create a Content Marketing Strategy in One Day

Sotirios Seridis, Founder, XYZ Lab

Find out how to create search-friendly content, develop content that beat social media algorithms, and measure your content marketing efforts.

UX DESIGN AND WEBSITE OPTIMISATION

Sotirios Seridis, Founder, XYZ Lab

In this hands-on course, become a UX designer for a day! Apply UX frameworks and processes and think like a UXer. Adopt website and landing page optimisation best practices from real-life examples.

BECOME a FACEBOOK ANALYTICS PRO

Stephen Tracy, COO, Milieu Insight

Find out how to apply a measurement framework to evaluate performance, select meaningful metrics, and optimise content performance based on data.

Hello Customer Experience Design (CXD)

Jonathan Ng, Partner, Innovation Design, Common

In this introductory course, learn how to identify gaps in your current CX, generate opportunities for improvement, and build a business case for your CX project.

Embarking on your CX implementation

Jonathan Ng, Partner, Innovation Design, Common

Discover how to brainstorm for human-centric solutions, create CX prototypes, and build a comprehensive blueprint to implement your CX.

Interested to train your team?