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B2B Lead Generation Crash Course - The Experience Effect

B2B Lead Generation 
Crash Course

Develop a holistic B2B lead generation strategy! Join this hands-on course to acquire best practices, proven strategies and tactics in organic and paid lead generation.

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Learning Outcomes

  • Develop a holistic B2B Lead Generation Strategy

  • Understand Paid and Organic B2B Marketing Channels and Tactics

  • Learn how to leverage Content Marketing for Lead Generation

  • Learn how to make SEO work for B2B Lead Generation

  • Learn how to optimise your Sales Journey

  • Learn how to optimise your Affiliate Marketing

  • Learn the pros and cons of Lead Generation on all advertising channels

  • Learn how to optimise your landing pages

Online Format

3 hours instructor-led




Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

19 Feb 2024

9 am - 12 pm (GMT+8)

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 12 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Lead Generation Strategy

  • Map your B2B Customer Journey

  • Explore B2B Marketing Channels and Tactics

  • Develop your B2B Lead Generation Strategy

  • Plan your B2B Lead Generation Tactics

Session 2: Organic Lead Generation

  • Learn how to make SEO work for B2B Lead Generation

  • Learn how to leverage Content Marketing for Lead Generation

  • Understand the many cold Outreach tactics and best practices

  • Optimise your Sales Journey

  • Kickstart or optimize your Affiliate Marketing

Session 3: Paid Lead Generation

  • Learn the pros and cons of Lead Generation on all advertising channels

  • Optimise Paid Lead Generation via Landing Pages

  • Optimise Paid Lead Generation in Social Media channels

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your B2B Lead Generation challenges and learning goals

Day of the Course

Join the Zoom meeting

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