Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides

Meta Ads Campaign
Optimisation
Led by a former Business Education Trainer at Facebook (via Rubicor), join this practical course to get the inside scoop on how to optimise your Meta campaigns!
Learning Outcomes
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Understand how Facebook bidding works
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Learn how to set up events via the Facebook pixel
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Understand campaign set-up best practices
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Understand Facebook’s bidding and optimisation strategies
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Learn how to develop and leverage audiences effectively
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Explore Facebook advertising strategies for e-Commerce and B2B
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Understand creative best practices
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Learn how to optimise your Facebook campaigns for success
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Understand A/B testing, conversion lift and brand lift studies
Online Format
6 hours instructor-led
Divided into 2 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Run This Course In-House
Min 4 pax
Questions? Drop us a note!

Trainer
Sotirios Seridis
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
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10 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: How to Leverage Facebook’s Advertising Options to the Max
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Facebook’s auction mechanism explained
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Facebook’s machine learning algorithm explained
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Develop a measurement plan for your business
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Learn how to track and measure events that matter via the Facebook pixel
Session 2: Facebook Bidding and Optimisation Strategies
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Learn how to leverage Facebook audiences effectively
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Learn how to create an effective account structure
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Understand attribution and how it affects your campaign strategy
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Learn how to develop a campaign with attention to detail
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Understand Facebook’s bidding Strategies
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Walkthrough multiple advertising strategies and tactics for e-Commerce and B2B
Session 3: Creative Best Practices
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Learn creative best practices
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Understand how to avoid creative fatigue
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Learn how to leverage dynamic creatives
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Learn how to create and use Offers
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Learn how to get started with AR ads
Session 4: Optimise your Facebook Campaigns for Success
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Walkthrough the Campaign Optimisation Ladder [FRAMEWORK]
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Learn how to develop an automated campaign report for your business
Participant Testimonials
In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."
I learnt that there are a lot more options to an ad to optimise them better."
Extensive on Facebook functions."
Learnt new optimisation methods."
Learn a lot of great ways to optimise my campaigns. I knew about maybe 70-75% of what was taught, but it’s a great refresher as well because I might have forgotten some stuff. Everything else that I learnt I really didn’t know. So it was a great learning experience."
The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."
In-depth walkthrough of the platform"
Good amount of interaction, clear and interesting."
The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."
Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."
Consolidation on best practices, and good to know that we are on the right track for campaign strategy."
Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."
What was taught was very effective and helped us immensely in our work."
Who Should Attend
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Junior Marketing Executives
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Junior Digital Marketing Managers
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Marketing Managers
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Marketing Directors
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Digital Marketing Managers
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Digital Marketing Directors
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Brand Managers
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Content Marketers
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PPC Specialists
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Media Leads
Preparation
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your challenges and learning goals
Day of the Course
Join the Zoom meeting