top of page

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Facebook Campaign Optimisation Course - The Experience Effect

Meta Ads Campaign

Led by a former Business Education Trainer at Facebook (via Rubicor), join this practical course to get the inside scoop on how to optimise your Meta campaigns!

Learning Outcomes

  • Understand how Facebook bidding works

  • Learn how to set up events via the Facebook pixel

  • Understand campaign set-up best practices

  • Understand Facebook’s bidding and optimisation strategies

  • Learn how to develop and leverage audiences effectively

  • Explore Facebook advertising strategies for e-Commerce and B2B

  • Understand creative best practices

  • Learn how to optimise your Facebook campaigns for success

  • Understand A/B testing, conversion lift and brand lift studies

Online Format

6 hours instructor-led

Divided into 2 sessions,

3 hours each




Receive an e-certificate of completion

Course Fee

SGD 400 per pax

In-house training

Run This Course In-House

Min 4 pax

Questions? Drop us a note!

Sotirios Seridis
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: How to Leverage Facebook’s Advertising Options to the Max

  • Facebook’s auction mechanism explained

  • Facebook’s machine learning algorithm explained

  • Develop a measurement plan for your business

  • Learn how to track and measure events that matter via the Facebook pixel

Session 2: Facebook Bidding and Optimisation Strategies

  • Learn how to leverage Facebook audiences effectively

  • Learn how to create an effective account structure

  • Understand attribution and how it affects your campaign strategy

  • Learn how to develop a campaign with attention to detail

  • Understand Facebook’s bidding Strategies

  • Walkthrough multiple advertising strategies and tactics for e-Commerce and B2B

Session 3: Creative Best Practices

  • Learn creative best practices

  • Understand how to avoid creative fatigue

  • Learn how to leverage dynamic creatives

  • Learn how to create and use Offers

  • Learn how to get started with AR ads

Session 4: Optimise your Facebook Campaigns for Success

  • Walkthrough the Campaign Optimisation Ladder [FRAMEWORK]

  • Learn how to develop an automated campaign report for your business

Participant Testimonials

In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."

I learnt that there are a lot more options to an ad to optimise them better."

Extensive on Facebook functions."

Learnt new optimisation methods."

Learn a lot of great ways to optimise my campaigns. I knew about maybe 70-75% of what was taught, but it’s a great refresher as well because I might have forgotten some stuff. Everything else that I learnt I really didn’t know. So it was a great learning experience."

The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."

In-depth walkthrough of the platform"

Good amount of interaction, clear and interesting."

The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."

Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."

Consolidation on best practices, and good to know that we are on the right track for campaign strategy."

Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."

What was taught was very effective and helped us immensely in our work."

Who Should Attend

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads


Before the Course

Join the WhatsApp group chat to receive course updates

Complete the pre-course assessment to help the trainer understand your challenges and learning goals

Day of the Course

Join the Zoom meeting

bottom of page