ADVANCED

FACEBOOK ADVERTISING

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning objectives

  • Understand how Facebook Bidding works

  • Learn how to set-up Events via the Facebook Pixel

  • Understand campaign set-up best practices

  • Understand Facebook’s bidding and optimisation strategies

  • Learn how to develop and leverage Audiences effectively

  • Explore Facebook advertising strategies for E-Commerce and B2B

  • Understand creative best practices

  • Learn how to optimise your Facebook campaigns for success

  • Understand A/B testing, Conversion Lift and Brand Lift Studies

Online course

Online format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

In-house training

run this course in-house

Min 4 pax

Questions? Drop us a note!

Course agenda

Course agenda

Session 1: Learn how to Leverage Facebook’s Advertising Options to the Max

  • Facebook’s auction mechanism explained

  • Facebook’s machine learning algorithm explained

  • Develop a measurement plan for your business

  • Learn how to track and measure events that matter via the Facebook Pixel

Session 2: Facebook Bidding and Optimisation Strategies

  • Learn how to leverage Facebook Audiences effectively

  • Learn how to create an effective account structure

  • Understand Attribution and how it affects your campaign strategy

  • Learn how to develop a campaign with attention to details

  • Understand Facebook’s Bidding Strategies

  • Walkthrough multiple Advertising Strategies and Tactics for E-Commerce and B2B

Session 3: Creative Best Practices

  • Learn creative best practices

  • Understand how to avoid creative fatigue

  • Learn how to leverage dynamic creatives

  • Learn how to create and use Offers

  • Learn how to get started with AR ads

Session 4: Optimise your Facebook Campaigns for Success

  • Walkthrough the Campaign Optimisation Ladder [FRAMEWORK]

  • Learn how develop an automated campaign report for your business

Session 5: A/B Testing and Advanced Measurement Tactics

  • Learn how to get started with A/ B Testing

  • Understand how Brand Lift Studies work and when to use them

  • Understand how Conversion Lift Studies work and when to use them

Target audience

WHO SHOULD ATTEND

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course prerequisites

Course Prerequisites

  • Basic understanding of the Facebook Business Manager

  • Basic familiarity with Facebook Ads Manager

  • Basic understanding of Facebook advertising metrics

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Access your Facebook Business Manager and Facebook Ad Account

  • Enter the meeting via the Zoom link