Benefits of Attending
Best Practices &
Pitfalls to Avoid
Practical Strategies you can Apply Instantly
Get your Questions Answered by the Trainer
Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Pre-course Assessment & Course Slides
Wed - Thurs, 22 -23 Nov
9 am - 12 pm (GMT+8)
Led by a former Business Education Trainer at Facebook (via Rubicor), join this practical course to get the inside scoop on how to optimise your Facebook and Instagram campaigns!
Understand how Meta bidding works
Learn how to set up events via the Meta pixel
Understand Meta campaign set-up best practices
Understand Meta bidding and optimisation strategies
Learn how to develop and leverage audiences effectively
Understand Meta ads creative best practices
Learn how to optimise your Meta campaigns for success
Understand A/B testing, conversion lift and brand lift studies
6 hours instructor-led
Divided into 2 sessions,
3 hours each
Receive an e-certificate of completion
SGD 400 per pax
10% off for 3 pax or more
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Former Business Education Trainer, Facebook (via Rubicor)
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 12 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
Digital marketing experience:
12 years in digital marketing x digital strategy x digital analytics
Built x2 performance marketing departments from the ground-up
Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
Former Business Education Trainer at Facebook (via Rubicor)
Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
Up-skilled over 500 individuals in digital marketing and analytics across SEA
Session 1: How to Leverage Meta's Advertising Options to the Max
Meta’s auction mechanism explained
Meta’s machine learning algorithm explained
Develop a measurement plan for your business
Learn how to track and measure events that matter via the Meta pixel
Session 2: Meta Bidding and Optimisation Strategies
Learn how to leverage Meta audiences effectively
Learn how to create an effective account structure
Understand attribution and how it affects your campaign strategy
Learn how to develop a campaign with attention to detail
Understand Meta bidding Strategies
Walkthrough multiple advertising strategies and tactics for e-Commerce and B2B
Session 3: Creative Best Practices
Learn creative best practices
Understand how to avoid creative fatigue
Learn how to leverage dynamic creatives
Learn how to create and use offers
Learn how to get started with AR ads
Session 4: Optimise your Meta Campaigns for Success
Walkthrough the Campaign Optimisation Ladder [FRAMEWORK]
Learn how to develop an automated campaign report for your business
In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."
I learnt that there are a lot more options to an ad to optimise them better."
Extensive on Facebook functions."
Learnt new optimisation methods."
Learn a lot of great ways to optimise my campaigns. I knew about maybe 70-75% of what was taught, but it’s a great refresher as well because I might have forgotten some stuff. Everything else that I learnt I really didn’t know. So it was a great learning experience."
The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."
In-depth walkthrough of the platform"
Good amount of interaction, clear and interesting."
The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."
I appreciated that the trainer got straight to the material. It was delivered in a way that was straightforward and easy to understand.
Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."
Consolidation on best practices, and good to know that we are on the right track for campaign strategy."
Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."
What was taught was very effective and helped us immensely in our work."
I like the conciseness and it was clear how to implement for quick wins and a longer term strategy.
Who Should Attend
Junior Marketing Executives
Junior Digital Marketing Managers
Digital Marketing Managers
Digital Marketing Directors
Before the Course
Join the WhatsApp group chat to receive course updates
Complete the pre-course assessment to help the trainer understand your Meta Ads challenges and learning goals
Day of the Course
Join the Zoom meeting