Image by Alexander Shatov

FACEBOOK CAMPAIGN OPTIMISATION

Course trainer
Trainer
Sotirios Seridis
SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

  • 10 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course objectives

Learning Outcomes

  • Understand how Facebook Bidding works

  • Learn how to set-up Events via the Facebook Pixel

  • Understand campaign set-up best practices

  • Understand Facebook’s bidding and optimisation strategies

  • Learn how to develop and leverage Audiences effectively

  • Explore Facebook advertising strategies for E-Commerce and B2B

  • Understand creative best practices

  • Learn how to optimise your Facebook campaigns for success

  • Understand A/B testing, Conversion Lift and Brand Lift Studies

Online course

Online format

6 hours instructor-led training

Divided into 2 sessions, 

3 hours each

Course competency

Competency level

Intermediate

Certification

Certification

Receive a certificate of completion

Course fee

Course Fee

SGD 400 per pax

In-house training

run this course in-house

Min 4 pax

Request Training

Questions? Drop us a note!

Course agenda

Course agenda

​Session 1: Learn how to Leverage Facebook’s Advertising Options to the Max

  • Facebook’s auction mechanism explained

  • Facebook’s machine learning algorithm explained

  • Develop a measurement plan for your business

  • Learn how to track and measure events that matter via the Facebook Pixel

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Session 2: Facebook Bidding and Optimisation Strategies

  • Learn how to leverage Facebook Audiences effectively

  • Learn how to create an effective account structure

  • Understand Attribution and how it affects your campaign strategy

  • Learn how to develop a campaign with attention to details

  • Understand Facebook’s Bidding Strategies

  • Walkthrough multiple Advertising Strategies and Tactics for E-Commerce and B2B

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Session 3: Creative Best Practices

  • Learn creative best practices

  • Understand how to avoid creative fatigue

  • Learn how to leverage dynamic creatives

  • Learn how to create and use Offers

  • Learn how to get started with AR ads

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Session 4: Optimise your Facebook Campaigns for Success

  • Walkthrough the Campaign Optimisation Ladder [FRAMEWORK]

  • Learn how develop an automated campaign report for your business

Participant testimonials

PARTICIPANT TESTIMONIALS

"In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."

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"In-depth walkthrough of the platform"

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"Extensive on Facebook functions."

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"Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."

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"Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."

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Target audience

WHO SHOULD ATTEND

  • Junior Marketing Executives

  • Junior Digital Marketing Managers

  • Marketing Managers

  • Marketing Directors

  • Digital Marketing Managers

  • Digital Marketing Directors

  • Brand Managers

  • Content Marketers

  • PPC Specialists

  • Media Leads

Course prerequisites

Course Prerequisites

  • Basic understanding of the Facebook Business Manager

  • Basic familiarity with Facebook Ads Manager

  • Basic understanding of Facebook advertising metrics

Course preparation

Preparation

Before the course:

  • Join the WhatsApp group chat to receive course updates

  • Complete the pre-course assessment form

Day of the course:

  • Access your Facebook Business Manager and Facebook Ad Account

  • ​Enter the meeting via the Zoom link