ADVANCED

FACEBOOK ADVERTISING

Trainer

SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

Digital marketing experience:

• 10 years in digital marketing x digital strategy x digital analytics

• Built x2 performance marketing departments from the ground-up

• Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

• Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

• Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

• Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

Trainer experience:

• Former Business Education Trainer at Facebook (via Rubicor)

• Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

• Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

• Up-skilled over 500 individuals in digital marketing and analytics across SEA

Learning objectives

• Understand how Facebook Bidding works

• Learn how to set-up Events via the Facebook Pixel

• Understand campaign set-up best practices

• Understand Facebook’s bidding and optimisation strategies

• Learn how to develop and leverage Audiences effectively

• Explore Facebook advertising strategies for E-Commerce and B2B

• Understand creative best practices

• Learn how to optimise your Facebook campaigns for success

• Understand A/B testing, Conversion Lift and Brand Lift Studies

"In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."

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"In-depth walkthrough of the platform"

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"Extensive on Facebook functions."

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"The instructor was very knowledgeable, able to answer our questions with confidence."

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• Junior Marketing Executives

• Junior Digital Marketing Managers

• Marketing Managers

• Marketing Directors

• Digital Marketing Managers

• Digital Marketing Directors

• Brand Managers

• Content Marketers

• PPC Specialists

• Media Leads

Before the course:

• Join the WhatsApp group chat to receive course updates

• Complete the pre-course assessment form

Day of the course:

• Access your Facebook Business Manager and Facebook Ad Account

• ​Enter the meeting via the Zoom link